Saturday, April 25, 2009

Picasso: The value of a name?

Apparently there has been a lengthy battle over Picasso’s name in the UK. It started when Manders Paints, owned by Dougie Urquhart, decided to introduce a line of paints called Picasso Tint to Taste. The estate of Pablo Picasso quickly took legal action in order to prevent Manders Paint from using the family name on their products. The verdict is in-- Picasso lost.
The case has been described as a landmark ruling due to the fact that only Dougie Urquhart’s company, Manders Paints, can use the name Picasso as a brand name for UK based painting products. Needless to say, the Intellectual Property Office (IPO) has sided with Manders Paints on the issue. However, the Picasso estate has appealed in the past-- so it is likely that they will continue to fight for their namesake.
The Picasso estate argued that the use of the name ‘Picasso’ without their consent amounted to exploitation by Dougie Urquhart and his company. In other words, they feel that the only reason Urquhart desires to use the name is due to the commercial value it has for his specific market-- products for painters. That said, Urquhart’s legal team pointed out that names of other famous painters, such as Renoir and Matisse, have been registered as trademarks with or without the consent of those respected families.
The Picasso estate is known for adamantly defending Pablo Picasso’s name and art. In fact, the movie Surviving Picasso (1996 Merchant Ivory Productions) experienced the wrath of the Picasso family during production. The producers were unable to obtain permission to feature replicas of Picasso’s art on the set. From what I’ve read the only painting in Surviving Picasso that is based on an authentic Picasso painting is the scene where Picasso, played by Anthony Hopkins, creates a section of Guernica-- though the scene is filmed in a way as to make the image only slightly visible.
This case involving Manders Paints and the Picasso estate begs the question-- what is the value of a name? I suspect that eventually we will see other art products named after artists. Perhaps in the future one will be able to purchase Hirst Black, Fairey Red, or Koons Blue. That said, is the last name of the artist as important as the visual legacy he or she leaves behind? Does commercial use of an artists name without his or her consent-- or estate consent-- harm the market for his or her art? What is the value of a name? Thoughts?

Link of Interest:

UK paint firm wins Picasso battle
Manders Paints
Take care, Stay true,
Brian Sherwin
Senior Editor
myartspace.com
Myartspace Blog on Twitter

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Friday, April 17, 2009

If Shepard Fairey can do it...

Shepard Fairey and his legal team have once again responded to the Associated Press. This time artist Shepard Fairey and his lawyer, Anthony Falzone of the Fair Use Project, suggest that the AP is hypocritical concerning their stance on copyright and the defense of “fair use”.

In a nut shell-- Fairey and Falzone have offered different examples of AP photographs of artwork-- from exhibit coverage and history in the making-- that were taken without “permission” -- all of which were taken for the purpose of reporting and newsgathering. Concerning the use of images without permission or licensing Fairey has boldly stated, “If the AP has the right to do what it’s done, then so do I.”.

Fairey and Falzone also suggest that the AP has listed the images for sale on The AP's image licensing database as a commercial product for "professional photo buyers.". However, sources have told me that the “professional photo buyers” are other news agencies and museums who desire to document the historic significance of the photographs. The AP also offers images for personal use-- such as a photograph of a historic event to hang in your home. However, I was not able to find any of the mentioned photographs listed for personal use.

Note: One thing I noticed about Shepard Fairey and Anthony Falzone’s statement is that they conveniently left out some key details about the photographs the AP offer for sale. Thus, I invite you to look at what the AP says about the images they offer for sale :

“AP Images is a source of images for professional photo buyers. However, you can purchase open edition reprints of AP photos for home or personal use through our partner Pictopia. Using state-of-the-art laser enlargers to produce museum-grade photographs and special archival materials in production and framing, Pictopia creates images that will last a lifetime. Images purchased for personal use may not be used commercially (in publications, brochures, advertisements, copies to sell, etc.) or reproduced for any use.”

Shepard Fairey’s recent statement can be found on his Obeygiant website as well as his blog on The Huffing Post . Know in advance that the Huffington Post moderator will most likely not accept a comment if the comment sides with the AP on this case or points out specific contradictions involving Shepard Fairey & Obey Giant Art Inc. concerning “fair use“.
Note: Keep in mind that Shepard Fairey is known for sending cease-and-desist letters to artists who comment on or parody his widely known artwork. In other words, you probably won’t find Baxter Orr or the creator of Steelerbaby mentioned in the comment section of The Huffington Post article titled, 'If the AP Has the Right to Do What It’s Done, Then So Do I'. Why? Because Shepard Fairey is not the champion of “fair use“ that he portrays himself to be.
Allow me to expose some of the contradictions of Shepard Fairey’s recent statement. Fairey declares, “As I have stated before I am fighting the AP to protect the rights of all artists…”-- if that were true-- if Shepard Fairey felt so strongly about the rights of fellow artists-- wouldn’t he respect the exclusive rights that artists have under copyright? Or the exclusive rights that the estates of deceased artists, such as the Rene Mederos estate , have under copyright?
Rene Mederos’s work was still protected under copyright when Fairey decided to use one of his images for a shirt design without permission, credit, or compensation. His reason-- after being exposed for infringement I might add-- for not contacting the copyright owner can be found in an interview Shepard Fairey had with Mother Jones-- "Well, how would I ever pay this guy anyway because he's in Cuba?" . Obviously the estate of Rene Mederos had no problem contacting Shepard Fairey. The shirt design was pulled from production and distribution.
Fairey goes on to suggest that he would like everyone to have the same “broad rights of fair use and free expression“ that the media, such as the AP, has. What Fairey fails to understand is that the defense of “fair use” favors newsgathering sources. That said, I’m sure that Fairey and his company, Obey Giant Art Inc., would love to have the same extended interpretation of “fair use” for his commercial interest. One could suggest that Shepard Fairey needs an extended interpretation of "fair use" to dominate in order to have continued success. Does he really want that though? Perhaps members of the Fair Use Project are whispering in his ear?
If Shepard Fairey's statement were honest-- which it is not if you go by his past actions-- why did he send cease-and-desist letters to Baxter Orr and Steelerbaby ? Why did Fairey call Orr a “parasite”, “mimic”, and “profiteer” for claiming the defense of “fair use” after Orr made a social comment and parody of Fairey‘s widely known ObeyGiant image? Why did Obey Giant Art Inc. representative Olivia Perches state "Anything with 'Obey' on it they can't have." in response to Larkin Werner’s Steelerbaby store on Cafepress-- implying that only Shepard Fairey can use the word ‘obey' in a work of art or design? Fairey's words and actions don't mesh. Could it be that Shepard Fairey is obeying the advice of his peers?
Note: Shepard Fairey's Obey Giant Art Inc. forced Cafepress.com to remove the Steelerbaby merchandise due to the fact that it involved the word ‘obey’ and the phrase ‘Obey Steelerbaby’. However, Fairey apparently lifted the cease-and-desist order after bloggers and the media picked up on the story.
Fairey goes on to suggest that the AP can’t “have it both ways”-- in other words, Fairey suggests that the AP should not be able to photograph artwork and art exhibits while at the same time defending their photographs when artists use them as he did with his Obama posters. Fairey fails to grasp the fact that under current law media sources, such as the AP, can take said photographs. Fairey also fails to mention that, unlike him concerning aspects of his artwork, the AP gives credit to artists when they photograph artwork and art exhibits. The point-- Fairey needs to realize that people don’t necessarily change laws by breaking them or by making a mockery of current law.
There is a need to keep things in perspective-- Shepard Fairey is not some wide eyed teen-- he is a man inching ever-closer to 40 years of age who obviously knows how to use the law in his favor when individuals infringe upon his artwork. If his current position on “fair use” is honest he could have went about it differently prior to infringing on the copyright of the AP. I don’t think current copyright law will be changed when individuals, such as Shepard Fairey, prove that “fair use” should be limited in order to protect the rights of copyright owners.
That said, if Shepard Fairey and Anthony Falzone of the Fair Use Project desire to extend the interpretation of “fair use” to the point that copyright can be bypassed for all purposes they will find that the majority of the art community-- which they are obviously trying to gain support from-- will not support them. After all, one does not have to look back too far in order to see how artists come together in support of strong copyright.
I assume that Fairey does not remember the number of artists and art organizations that stood against the orphan works legislation in 2008-- which, if passed, would have made it harder for artists, photographers, and other creatives to defend the rights to their work in court. The legislation would have benefited copyright infringers-- which is why so many artists raised their voice against it.
Note: If the 2008 orphan works legislation had passed it would have removed some of the court awarded damages that discourage copyright infringers in the first place. It should be mentioned that Brad Holland , a notable illustrator, was one of the leading figures in the fight against the 2008 orphan works legislation.
As the saying goes, pick your battles. If the Associated Press loses to Shepard Fairey & Obey Giant Art Inc. it will set a legal precedent that will greatly harm artists who desire to uphold their copyright in court when individuals and companies, such as Obey Giant Art Inc., infringe upon their rights. If Shepard Fairey and his company, Obey Giant Art Inc., can do it other companies will have a better chance of doing it-- to fellow artists... to you.
A win for Shepard Fairey and his company, Obey Giant Art Inc., will be a loss for the art community-- it will be a loss for the majority of artists who enjoy the protection that copyright offers, a loss for art dealers who work very hard to establish a market for the artists they represent, and a loss to art collectors and other clients who desire-- and expect-- unique works of art.
Needless to say, I have responded to Shepard Fairey in the past and will continue to respond as long as he attempts to distract the public-- specifically the art community-- from what I assume are his true intentions. One should question the artist who says to “question everything” when the contradictions and hypocrisy of his words and actions are so apparent.
The fact that Shepard Fairey obviously feels that he can dupe the public-- specifically the art community-- is a sign of brutal arrogance in my opinion. He must be called out for it.
Note: A response from the AP-- Paul Colford, Director of Media Relations for The Associated Press, has released the following statement in response to Shepard Fairey and Anthony Falzone:
“The Associated Press is still in the process of reviewing Mr. Fairey's response to its Counterclaims, but it is very revealing that rather than present any evidence to justify his own obvious misappropriation of the AP's copyrighted work, he instead focuses on making collateral attacks on the AP, one of the oldest and largest news organizations in the world, regarding standard newsgathering activities. Even more disappointing is the fact that Mr. Fairey appears to have deliberately omitted from his filing information regarding the newsgathering context in which the various images were generated and in which they are used. We note that Mr. Fairey admits that he engaged in the hypocritical conduct discussed in the AP's Counterclaims, including using the work of others without obtaining a license while at the same time threatening others for using his own works.”
Take care, Stay true,

Brian Sherwin
Senior Editor
Myartspace Blog on Twitter

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Friday, April 10, 2009

Copyright Infringement: Richard Prince and Larry Gagosian respond to Patrick Cariou's lawsuit

Right: Collage by Richard Prince. Left: Photograph by Patrick Cariou

The issue of copyright infringement and “fair use” concerning visual art has been a hot topic as of late. For example, the mainstream media has devoted attention to the case involving Shepard Fairey and the Associated Press concerning Fairey’s infringement of an AP owned photograph taken by Mannie Garcia. However, there is another important copyright infringement case in the works that has received little press compared to the Fairey AP clash-- even though the outcome of the case is just as important to the art world and to copyright law as we know it. That situation involves photographer Patrick Cariou, Richard Prince, exhibit catalogue publisher Rizzoli, Gagosian Gallery, and art dealer Larry Gagosian.

For those who don’t know about the case-- Patrick Cariou, a photographer and author, filed a lawsuit against Richard Prince in December of last year after Richard Prince and Gagosian Gallery failed to acknowledge his cease-and-desist letter. Cariou’s lawsuit claims that photographs used by Prince for a series of collages were illegally borrowed from his book Yes Rasta-- which was registered in 2001.

Cariou claims that his photographs were illegally used in at least twenty Richard Prince collages exhibited by Gagosian Gallery in 2008. The collages, eight of which were sold, were priced between $1.5 million and $3 million each. Prince did not give the photographer credit or offer compensation-- and has since suggested that Cariou is a mediocre photographer.

As mentioned, Patrick Cariou did not stop with just Richard Prince-- the suit, which was filed in a U.S. federal court, also targets the Gagosian Gallery, the owner of the gallery Lawrence Gagosian, and the publisher of the exhibit catalogue, Rizzoli. Cariou’s suit claims that all parties were involved in the infringement. Thus, if the court rules in Cariou’s favor the precedent may play a role in the willingness of publishers, art galleries, and art dealers as far as working with artists who have a history of copyright infringement allegations.

In other words, if the court favors Patrick Cariou art dealers may think twice before exhibiting or promoting artists who have a history of copyright infringement allegations against them due to the potential financial burden that would occur if the infringer is exposed by a copyright owner. On that same note, publishers may refuse to create exhibit catalogues for artists who are known copyright infringers. Needless to say, a win for Cariou-- and for copyright-- could potentially change the ’landscape’ of the art world as well as the art market in general.

Richard Prince and Larry Gagosian have-- for the most part-- been silent about Patrick Cariou’s allegations-- until now. Gagosian’s lawyers have responded to Cariou’s lawsuit. The Gagosian legal team suggests that Prince’s use of Cariou’s photographs are protected under “fair use”. They suggest that the collages are acceptable due to the fact that Cariou’s photographs of Rastafarians in their native environments are “factually based”. Gagosian’s legal team goes on to suggest that the exhibition of the collages was not “commercially exploitative” and that the collages were created with a “genuine creative rationale” in good faith.

Richard Prince-- who is considered to be a pioneer of appropriation art and is often cited by copyright infringers-- has stated that Patrick Cariou’s photographs are not “strikingly original” or “distinctive in nature” and that his collages are “sanctioned under fair use”. Prince has also suggested that his use of Cariou’s photographs “poses no harm” to the value of Cariou’s work and that his use has instead increased the value of Cariou’s photographs. Prince also stated that his use of Cariou’s images reflect “established artistic practices”. However, Patrick Cariou and other supporters of copyright obviously have a different take on the situation.

Patrick Cariou has suggested that the unauthorized use of his photographs has harmed the integrity of his book Yes Rasta-- which involves photographs spanning a decade. Cariou has also suggested that Richard Prince would not have used 30 of his photographs if he were just a mediocre photograph. He feels that Richard Prince and Larry Gagosian are arrogant for suggesting that his photographs are not original or distinctive.

In the suit Patrick Cariou demands that the unsold artworks and exhibit catalogues be destroyed. Cariou also demands that the owners of the sold paintings be informed that it is illegal to display the work. This means that if the court sides with Cariou you will be hard pressed to find the Richard Prince collages involving Cariou’s work exhibited in a public collection-- or anywhere else for that matter. Needless to say, this case could be groundbreaking in that it will establish some order concerning how “fair use“ is interpreted-- either for or against it. The outcome of this case will drastically change the art world / art market.

While Shepard Fairey’s case against the Associated Press is a breeding ground for media buzz one could argue that the outcome of Patrick Cariou’s lawsuit against Richard Prince and Larry Gagosian is debatably more important for artists to observe-- especially artists who support copyright. It is true that if Shepard Fairey / Obey Giant Art Inc. wins against the AP it will set a legal precedent that will give companies-- like Obey Giant Art Inc.-- more pull when using copyrighted images for merchandise. However, the case involving Patrick Cariou and Richard Prince hits closer to home within the art world.

The case involving Cariou, Prince, and Gagosian will set a legal precedent that will effect the ability of artists to protect their copyright within the art world itself-- to protect their work from gallery represented artists and art dealers who-- debatably-- have more financial resources going into a case involving copyright infringement. Thus, emerging artists who support copyright should keep an eye on the outcome of Cariou’s lawsuit. I would go as far as to say that art dealers who support strong copyright should keep a watchful eye on the case as well.

Honestly, artists are not the only individuals harmed by weak copyright protection. Art collectors and art dealers can be harmed as well. Why invest in a work of art if it can be mass produced without restraint by any individual or company? The art market will be meaningless if we continue to stand back while copyright is chipped away to the point that artists are unable to uphold their copyright in court. Is my opinion extreme? Perhaps. However, there are enough examples of extreme interpretations of “fair use” to go around-- and people blindly accepting it-- to cause concern.

Links of Interest:

Fair Use in a Nutshell:A Roadmap to Copyright's Most Important Exception -- CopyLaw
www.copylaw.com/new_articles/fairuse.html

Richard Prince and Gagosian fight back over copyright -- The Art Newspaper
www.theartnewspaper.com/article.asp?id=17147

Patrick Cariou Versus Richard Prince -- Myartspace Blog
www.myartspace.com/blog/2009/01/patrick-cariou-versus-richard-prince.html

Photographer Patrick Cariou Sues Richard Prince for Copyright Infringement
www.pdnonline.com/pdn/content_display/photo-news/photojournalism/e3i4b1f65d43468689993c27258f9c4eaf0?imw=Y

Take care, Stay true,

Brian Sherwin
Senior Editor
myartspace.com
www.myartspace.com
Myartspace Blog on Twitter
www.twitter.com/myartspace_blog

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Sunday, March 08, 2009

Disobey Shepard Fairey

Larkin Werner's 'Obey Steelerbaby' next to a poster by Shepard Fairey.

Last month Shepard Fairey was interviewed by Terry Gross for NPR. The world renowned artist discussed his pre-emptive lawsuit against the Associated Press due to the media giants copyright infringement allegations concerning his Obama posters-- Fairey had used an AP owned photograph by Mannie Garcia as the base image for his posters. Fairey is represented by Stanford Law School's Fair Use Project (FUP)-- an organization that claims to support an extension of the boundaries of "fair use" in order to “enhance creative freedom“. However, it appears that Shepard Fairey does not agree with FUP 100%-- at least when his work is used by others under "fair use".
Based on Shepard Fairey's recent statements you would think that he would fully support artists using his widely known images under "fair use". After all, in the NPR interview Fairey suggested that his lawsuit against the Associated Press is important because he views it as standing up for the rights of artists who create art that is protected under "fair use". However, Shepard Fairey has a history of threatening artists with legal action when they utilize his famous artwork under "fair use"-- even if the artist did not willfully infringe. The most recent situation involves graphic designer Larkin Werner and his Cafepress store.

Early last month-- before the NPR interview-- Shepard Fairey’s Obey Giant Art Inc. sent www.cafepress.com a cease-and-desist letter concerning a Cafepress store titled Steelerbaby-- Larkin Werner‘s account. Obey Giant Art Inc. took action due to the fact that Werner had been selling a version of his ’Steelerbaby’ doll that involved the word ‘obey’. Shepard Fairey feels that the merchandise involving the word "Obey" is an infringement on his trademark. However, Werner claims that his use of ‘obey’ was not inspired by Shepard Fairey. In fact, Werner has suggested that “Obey Steelerbaby’ is one of several catch phrases spoken by the doll at, www.steelerbaby.com. The obey phrase is popular among fans of Steelerbaby.
Obey Giant Art Inc. took issue with Werner due to the fact that the graphic artist had designed merchandise based on the popularity of Steelerbaby’s "Obey Steelerbaby" catch phrase. The merchandise, which was sold on Cafepress, involved pictures of the Steelerbaby doll standing between the words “Obey” and “Steelerbaby” while others featured the word “Obey” above the doll. According to the Pittsburgh City Paper, Werner-- who is based in Pittsburgh-- had earned around $70 from selling “Obey Steelerbaby” merchandise on Cafepress. That said, Shepard Fairey’s representatives feel that Werner’s “Obey Steelerbaby” merchandise is a direct threat to Shepard Fairey’s trademark and business.
According to the Pittsburgh City Paper, Olivia Perches-- the representative of Shepard Fairey who sent the cease-and-desist letter to Cafepress-- has suggested that Obey Giant Art Inc. owns the use of ‘Obey’ and that artists can’t use the word ‘Obey’ in their artwork or designs. Chris Broders, a business partner involved with Fairey’s Obey clothing line, has suggested that the use of “Obey” becomes an issue when artists or other individuals profit from the “‘Obey’ mark”. He went on to suggest that Fairey’s representatives and business partners will do what they can in order to “protect" their "trademark". Needless to say, Larkin Werner feels that Shepard Fairey is being a hypocrite due to the fact that Fairey has established a career from creating images under "fair use" of copyright and trademark law.
A comparison of a poster by Shepard Fairey (left) next to a poster by Baxter Orr (right). Orr put a SARs protective mask over the famous Obey Giant image and titled it ‘Protect’. Fair Use? You be the judge.

This is not the first time that Shepard Fairey has attacked "fair use". In 2008 there was a story concerning “fair use” and Shepard Fairey in The Austin Chronicle. The situation involved the famous Shepard Fairey and emerging artist Baxter Orr. Orr created a parody of the iconic Obey Giant image-- which he distributed and sold. Orr-- being cynical of Shepard Fairey -- strived to make a visual statement about Fairey’s art and practice in general. One could say that Orr’s appropriation of the Obey Giant image was in itself a statement on Fairey’s practice of appropriating from other artists.

Viewers of the work recognized that Orr had made a visual statement about Shepard Fairey and the Obey Giant image. There was no confusion as to who made what. Thus, it did not take long for Orr’s image to be picked up by art bloggers-- which stirred debate concerning Fairey’s artwork, the copyright infringement allegations that have shadowed Fairey’s career, and Fairey’s own history of appropriation.

Eventually Orr received a cease-and-desist letter from Obey Giant Art Inc. However, Orr continues to sell his parody, now titled ‘Protect Yourself -- Giant’, for $25.00 on his website, www.baxterorr.bigcartel.com. Oddly enough, some artists have started to parody the situation between Baxter Orr and Shepard Fairey:
A parody of the Orr, Fairey, and Associated Press disputes by Dan Nolan.

I find it odd that Shepard Fairey suggested on NPR that he is fighting for the rights of all artists concerning “fair use” when earlier that month he had sent a cease-and-desist letter to Larkin Werner. After all, supporters of Shepard Fairey have suggested that the Associated Press has “bullied” Fairey-- some have went as far as to suggest that the AP has attacked "fair use". You would think these strong supporters of "fair use" would call Shepard Fairey out just as they have called the AP out concerning "fair use". Right?

One must ask-- where was Lawrence Lessig, Anthony Falzone, the Fair Use Project, and other supporters of extreme interpretations of "fair use" when Shepard Fairey 'bullied' Baxter Orr and Larkin Werner concerning issues involving “fair use”? Is Shepard Fairey truly fighting the good fight for “fair use” or is he, as the Phantom Street Artist suggested, fighting for “Fairey use”?

The contradictions involving Shepard Fairey are widespread. Unfortunately, the major media has barely reported on this aspect of Shepard Fairey and "fair use". Instead, most have conveniently championed Fairey as an advocate for “fair use”-- which is obviously false. If anything, Shepard Fairey is a champion for his own work involving "fair use".

In closing, I think Shepard Fairey needs to realize that artists can, and will, use trademark protected images under “trademark fair use” within the context of their own work. I’m not against “fair use”-- though I do think it should be limited. That said, if Shepard Fairey is allowed to extend the boundaries of “fair use” I think he needs to realize that he is opening the doors for his own work to be exploited by legal gray areas. My guess is that artists and other creative individuals will continue to disobey Shepard Fairey's copyright and trademark-- especially if he wins his case against the Associated Press. Be careful which doors you open Mr. Fairey-- they may lead back to you.

UPDATE: It appears that Shepard Fairey has dropped his cease-and-desist against Cafepress and Larkin Werner's Steelerbaby store. My sources tell me it was dropped on March 10th-- just days after this post. There are three rumors floating around as to why the cease-and-desist was dropped:

1.) Shepard Fairey did not want the negative press going into his case against the Associated Press-- kind of hard to be a champion of "fair use" when you oppose it, true?

2.) Lawrence Lessig, Anthony Falzone, and the Fair Use Project did not want negative press concerning contradictions of "fair use" in regards to their client-- Shepard Fairey. After all, the Fair Use Project supports an extended interpretation of "fair use" in general. It would not look good if their client flip-flops on his opinion of "fair use".

3.) Shepard Fairey did not want negative press-- period. It seems the press honeymoon is over. Recently Shepard Fairey has been ripped apart by the press-- a far cry from the constant praise he received for months due to his work for the Obama campaign.

Werner's 'Obey Steelerbaby' items have returned to Cafepress, www.cafepress.com/steelerbaby

Links of Interest:
Steelerbaby Blues by Chris Young -- Pittsburgh City Paper
www.pittsburghcitypaper.ws/gyrobase/Content?oid=oid%3A59932

Fair Use: Shepard Fairey and Baxter Orr by Brian Sherwin -- Myartspace Blog
www.myartspace.com/blog/2009/02/fair-use-shepard-fairey-and-baxter-orr.html

Birds of a Feather Flock Together: Damien Hirst & Shepard Fairey / Cartrain & Baxter Orr by Brian Sherwin -- Myartspace Blog
www.myartspace.com/blog/2009/02/birds-of-feather-flock-together-damien.html

Artist Cage Match: Fairey vs. Orr by Richard Whittaker -- The Austin Chronicle
www.austinchronicle.com/gyrobase/Issue/story?oid=oid:625022

Integrity Lost: Lawrence Lessig helps Shepard Fairey by Brian Sherwin -- Myartspace Blog
www.myartspace.com/blog/2009/02/integrity-lost-lawrence-lessig-helps.html

The Phantom Street Artist speaks out against Shepard Fairey in Citizen LA by Brian Sherwin -- Myartspace Blog
www.myartspace.com/blog/2009/03/phantom-street-artist-speaks-out.html

Take care, Stay true,

Brian Sherwin
Senior Editor
Myartspace.com
www.myartspace.com
New York Art Exchange
www.nyaxe.com

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Wednesday, February 25, 2009

Integrity Lost: Lawrence Lessig helps Shepard Fairey

A comparison showing Mannie Garcia’s AP photograph of Obama next to Shepard Fairey’s ‘Progress’ and ‘Hope’ posters.

I noticed something of interest on the Lessig website recently-- be prepared for a rant. Before I get started I feel that I should include some background information about Lessig and some of the organizations he has worked with: Lawrence Lessig is a Professor of Law at Stanford Law School. Lessig is the founder of the school's Center for Internet and Society. Lessig is currently supporting Shepard Fairey's case against the Associated Press.

In fact, The Stanford Center for Internet and Society's Fair Use Project (FUP), under the guidance of Executive Director Anthony Falzone, is currently representing Shepard Fairey in his case against the Associated Press. The case stems from the copyright allegations the AP made against Shepard Fairey concerning his use of an Obama photograph that the AP claims ownership of. Needless to say, the lawsuit has spurred debate about copyright law and the rights of artists-- it has spread like wildfire on blogs and art forums.

For those who don't know, the Fair Use Project provides legal support to cases of this nature in order to “clarify, and extend, the boundaries of "fair use" in order to enhance creative freedom.”. Shepard Fairey hopes to “vindicate his rights, and disprove the AP's accusations“ with the help of the Fair Use Project. Thus, both Lessig and Falzone desire to see Shepard Fairey win his case against the Associated Press in order to strengthen their interpretation of “fair use”-- an interpretation that places the rights of visual artists at risk according to artist rights advocates.

It should be noted that Professor Lessig has served on the board of Public Knowledge . Public Knowledge (PK) is a public interest group based in Washington DC. PK’s mission is to defend “citizens' rights in the emerging digital culture.”. The group has been very active in fighting against legislation that strengthens copyright protection for musicians and visual artists. The organization claims that they are upholding the rights of consumers by opposing legislation that would limit or prevent fair use.

Public Knowledge strongly supported the 2008 orphan works legislation-- legislation that was opposed by Brad Holland , co-founder of The Illustrators Partnership of America (IPA). The IPA and over 60 other art organizations were outraged because the legislation would have greatly reduced the ability of a living artist to defend his or her art against copyright infringers. In fact, exclusive rights would have been destroyed if the legislation had passed according to Brad Holland. Holland and his supporters firmly stand on their position that the legislation would have stripped artists of many of the rights they enjoy under current copyright law had it passed.

Now to the task at hand. On February 6th Professor Lawrence Lessig posted an entry titled ‘Shepard Fairey's AP troubles’ on the Lessig.org website. The message stated, “A bunch of you have forwarded to me the story about the AP threatening Shepard Fairey for copyright infringement. The Stanford Center's Fair Use Project is representing Fairey, so I'm a bit constrained about what I can say just now. More when there can be more.”. It is not uncommon for a legal eagle to remain hush, hush until more information is available. However, on February 17th Professor Lessig posted the following message on Twitter, he said, “We could use help on the Shepard Fairey/AP case.”. Needless to say, I decided to click on the link.

Upon clicking on the link I was taken to Professor Lessig’s website and an article titled, ‘Crowd-sourcing a “fair use” case’ . The entry stated, “As mentioned, the Fair Use Project at Stanford's CIS is representing Shepard Fairey in his suit against the AP. To that end, we'd be grateful for some net-based knowledge. How many photos are there "like" the beautiful photograph that Mannie Garcia took?” At the top of the article there is a comparison image that shows two photographs of Obama with Shepard Fairy’s ‘Hope’ in the middle.
From the Lessig website. The photograph on the left was taken by Mannie Garcia and the photograph on the right was taken by Steve Jurvetson. Lessig stresses that Jurvetson’s Obama photograph is a CC licensed photo.

The article by Lessig appears to suggest that the Fair Use Project plans to question if Shepard Fairey had used Mannie Garcia’s AP photograph or not-- or they plan to devalue Mannie Garcia's photograph by comparing it to similar photographs. Why else would Lessig be asking readers to send in similar examples? However, if that is the case the Fair Use Project will surely run into some snags in court. After all, Mannie Garcia states on his website that the owner of Danziger Projects, a gallery that represents Shepard Fairey in New York City, contacted him on January 21st 2009 in order to inform him that his photograph of Obama was the basis of Shepard Fairy’s ‘Hope’ and ’Progress’ posters. On top of that, Shepard Fairey has long suggested that the photograph attracted him because of the power it conveyed. Shepard Fairey chose Mannie Garcia's photograph out of hundreds, if not thousands, of Obama photographs online. Thus, one can assume that for Fairey this specific photograph had a lot of meaning.

On the same page Mannie Garcia states, “In a telephone conversation on the 17th of February, Shepard Fairey acknowledged that my photograph was used and that credit should have been given as such.”. It should be noted that the telephone conversation between Mannie Garcia and Shepard Fairey took place on the same day that Professor Lessig posted ‘Crowd-sourcing a “fair use” case’ on his website. This begs the question-- why would Professor Lessig suggest that Shepard Fairey did not use Mannie Garcia’s photograph or attempt to devalue the importance of Garcia's photograph within the context of the Obama posters knowing that Shepard Fairey had acknowledged the use of the photograph to Garcia earlier that day? Perhaps he was not aware of the conversation between Garcia and Fairey? Either way, the Fair Use Project is going to have a tough time suggesting otherwise.

Professor Lessig’s entry titled, ‘Crowd-sourcing a “fair use” case’ appears to be an act of desperation in my opinion. After all, Lessig calls for readers to send Obama photographs similar to Mannie Garcia’s photograph to shep_use @ pobox.com. Again, this suggests that the Fair Use Project may try to project the idea that Shepard Fairey used a different image all together and that the owner of the base image may never be known-- or is an attempt to devalue Mannie Garcia's photograph by suggesting that it is nothing special or not copyrightable. Either way Fairey has admitted that he used Mannie Garcia’s Obama photograph and has suggested that he chose the image because of the power it conveyed. Could it be that the individuals representing Shepard Fairey are grasping at straw?

On a side note the email address strikes me as amusing-- Shep_use? ‘Shep use’ might be the correct usage for this case because Shepard Fairey’s “fair use” of the Obama photograph was anything but fair in my opinion. It reminds one that Fairey has been exposed for copyright infringement in the past-- such as the case of Rene Mederos . In that situation Shepard Fairey settled out of court with the Mederos estate after being exposed for having used a Mederos poster for a shirt titled ‘Cuban Rider’. Perhaps Lessig and the Fair Use Project is not aware of that?
Untitled Silk-screen poster - Rene Mederos, Cuba, 1972. This double portrait by one of Cuba’s most famous poster artists depicts the revolutionaries Che Guevara and Camilo Cienfuegos as seen on the Art for a Change article. A must read!

In that situation Fairey had printed a copy of the poster from a book about revolutionary art-- the author of the book, a friend of the Mederos family, recognized the image upon viewing Shepard Fairey’s shirt design. Shepard Fairey later claimed-- in an interview with Mother Jones -- that he did not know how to contact Rene Mederos for payment-- he was obviously unaware that Mederos had passed in 1996. A simple internet search would have enlightened Fairey. Fairey stated in the Mother Jones interview, "Well, how would I ever pay this guy anyway because he's in Cuba?". (It just goes to show how much the orphan works legislation would have failed had it passed.)

From Art for a Change-- Screenshot taken from the "Bombing Science" website 7/18/2007, where the Fairey rip-off of the Mederos poster had been sold as a T-shirt.

One interesting aspect of this situation is that Danziger Projects-- the gallery that informed Mannie Garcia that Shepard Fairey had used his photograph of Obama-- has since sold limited prints of Mannie Garcia’s photograph with profit going to Garcia. Anthony Falzone-- the Executive Director of the Fair Use Project who is representing Shepard Fairey directly-- has suggested that the limited edition prints of Garcia’s photograph is proof that the Obama photograph has increased in value. The only problem with this is that the Associated Press claims to own the copyright to the photograph. It also seems just a bit staged in my opinion-- almost as if individuals who are close to the case are trying to create something out of nothing in order to support Shepard Fairey. Hopefully the judge and jury will see past this obvious ploy.

In my opinion Lawrence Lessig and Anthony Falzone should have their integrity questioned. I base my opinion on prior cases they have supported and the contradictions and hypocrisy I observe in their support of Shepard Fairey. For example, in 2008 the Fair Use Project represented the Council on American-Islamic Relations (CAIR) in a case against radio host Michael Savage of the Savage Nation. Savage's character and interpretation of freedom of speech was questioned. I question why the Fair Use Project has failed to place Shepard Fairey under the same critical scope that Savage was placed under. After all, both Shepard Fairey and Michael Savage have tried to stomp on the rights of others-- both have taken action that goes against the mission of the Fair Use Project.
That case involved Savage’s claims that CAIR had infringed on his copyright by posting excerpts of his program on the CAIR website. I think Anthony Falzone’s case was warranted in that situation. However, in a Fair Use Project write-up about the case Falzone suggests that Michael Savage lacks integrity for having tried to block freedom of speech since he makes his living from said freedom. Falzone stated:

The right to speak and the right to criticize speech you don't like are equally important. You'd think that Savage of all people, who depends on free speech to do what he does for a living, would understand that.”. In the article Falzone goes on to say, “If fair use protects anything, it protects the right to use portions of a copyrighted work to criticize it, so Savage lost his case quickly and decisively.”

Obviously Falzone does not feel that way about his current client. After all, Shepard Fairey has opposed creative freedoms in the past. That is why I have a problem with Anthony Falzone’s opinion in regards to the Fair Use Project supporting Shepard Fairey’s claim of “fair use” concerning the Obama photograph. After all, Shepard Fairey has revealed in the past that he is not a strong supporter of “fair use” in the first place-- if it involves an artist making a profit off of legitimate parodies of his art.

A comparison of a poster by Shepard Fairey (left) next to a poster by Baxter Orr (right). Orr put a SARs protective mask over the famous Obey Giant image and titled it ‘Protect’. Fair Use? You be the judge.

In 2008 Shepard Fairey sent a cease-and-desist letter to artist Baxter Orr after finding out that Orr had made a parody of his Obey Giant image. Having viewed Orr’s parody I would say that it is “fair use” under both copyright and trademark law since by that time the Obey Giant image was known worldwide. There was no confusion about who created what-- people knew upon viewing Orr’s image that it was a parody and they knew who and what the image was commenting on. Let us not forget that Shepard Fairey has made a living off of creating parodies of copyrighted images and trademarks. However, that did not stop Fairey from claiming that Orr's image was not "fair use". Kind of reminds one of the views of Michael Savage concerning CAIR, does it not?

Baxter Orr’s image, titled ‘Protect’, criticized Shepard Fairey’s art as well as his status as a street artist. The image was quickly picked up by bloggers-- which resulted in further criticism of Shepard Fairey’s practice of “referencing” and status concerning the commercialization of street art. It was a prime example of why we have "fair use" in the first place. Apparently that did not sit well with Shepard Fairey. Fairey, as reported by the Austin Chronicle , called Orr a “mimic” and “parasite”. He did not agree that Orr’s image was “fair use”. He went as far as to suggest that it was damaging to the business aspect of his art. I would think that the Fair Use Project would have seen that as a call to arms.

The fact remains that Shepard Fairey tried to stomp out freedom just as Michael Savage had tried. With that in mind, shouldn’t Anthony Falzone and the Fair Use Project be critical of their client? Why did they extend him a helping hand in the first place concerning his past attack against "fair use"? Did they not know? If they did know I would think they would question Shepard Fairey’s integrity as they had suggested the integrity of Michael Savage be questioned. Perhaps they are just selective as far as their mission is concerned. Regardless, there is room to question the ethics and integrity of the Fair Use Project.

The key point can be found in Fairey’s reply on the Austin Chronicle. In the article Fairey states, “I have to deal with the bad end of it(copyright) sometimes. I’ve had to pay out.”-- he went on to say that the difference between him and Baxter Orr is that he will stop using an image once the copyright owner comes forward. In hindsight this opens a few questions-- why did Shepard Fairey not stick to his word concerning the Obama photograph and the Associated Press? Why did the Fair Use Project fail to give support to Baxter Orr when a famous artist trampled on “fair use“? Why is Anthony Falzone and Lawrence Lessig defending someone who trampled on "fair use" just over a year ago? The contradictions and hypocrisy is alarming. Where is the integrity?

Back to the Lessig article-- Professor Lessig’s entry closes with the following words, “please send any favorite examples of photos used as visual references for other works of art. We lawyers don't know much, but we can learn pretty quickly. Thanks for any help.” Help? It is easy to rattle the sabers by making this case into a 'media bully vs. poor artist' scenario. However, if we place the Associated Press aside and consider Shepard Fairey's past thoughts concerning "fair use"-- as well as the contradictions of the Fair Use Project-- it is just as easy to view this case as just another attack against the rights of the majority of living artists. One could also say that it is an attack on photography as a whole.

When evaluating Shepard Fairey's case against the AP remember that it is supported by individuals who have a vested interest in artists such as Shepard Fairey. Remember that it is supported by individuals who have strived to make it so that artists would be unable to challenge copyright infringement in a court of law as they can today. After all, an extended view of "fair use" implies that. Remember that only a small percentage of visual artists benefit from the extreme interpretations of “fair use” that Lessig and the Fair Use Project support.

The majority of visual artists have a lot to lose if “fair use” continues to be supported in an extreme manner. Should the majority of visual artists sacrifice their rights so that a relatively small number of visual artists can create with total disregard for the works of others? I don't think so. Should we devalue the legal aspect of works of art so that forms of art that rely on extreme interpretations of "fair use" can be secured? I don't think so. After all, it is not just artists like Shepard Fairey that we have to look out for-- I'm certain that many corporations would love it if visual artists were unable to legally defend the ownership of their work.

In fact, I would go as far as to say that some of these individuals would like nothing more than to see copyright made void. In my opinion, cases like this are nothing more than a clever ruse to take away from the rights of all artists. Don’t be fooled by their battle cry of upholding creative freedom. In reality these individuals stand for concepts that put your art and your business at risk. Isn't it hard enough for visual artists to protect their art as it is?

With the technology of today someone like Shepard Fairey can print off and use an image of an oil painting that may have involved months of work in the studio of some yet to be known artist. That said, the beauty of copyright protection is that said artist can defend his or her art knowing that he or she will be acknowledged. That is why copyright is important. Unfortunately, there are key players who hope to destroy that. They strive to take away from your hard work, from your business, and from your dignity. They will do this while waving the banner of creative freedom.

In conclusion, my opinion is that Lawrence Lessig, Anthony Falzone, and Shepard Fairey are going to need a lot of hope in their case against the Associated Press-- they are also going to have to defend some of their past positions, statements, and lack of action. True, “fair use” is needed. After all, artists-- such as Baxter Orr-- have used “fair use” as it is intended. “Fair use” is limited for a reason. If visual artists allow “fair use” to be extended in the extreme they can kiss the business aspect of their art, as well as their legacy, goodbye. If we stand for this I'm concerned that integrity will truly be lost.

Links of Interest:

Public Knowledge and the Orphan Works Bill -- Myartspace Blog
www.myartspace.com/blog/2008/08/art-space-opinions-public-knowledge-and.html

Brad Holland Responds to Public Knowledge -- Myartspace Blog
www.myartspace.com/blog/2009/01/brad-holland-responds-to-public.html

Fair Use: Shepard Fairey and Baxter Orr
www.myartspace.com/blog/2009/02/fair-use-shepard-fairey-and-baxter-orr.html

Take care, Stay true,

Brian Sherwin
Senior Editor
Myartspace.com
www.myartspace.com
New York Art Exchange
www.nyaxe.com

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Sunday, February 15, 2009

Birds of a Feather Flock Together: Damien Hirst & Shepard Fairey / Cartrain & Baxter Orr

A collage by Cartrain involving Damien Hirst's 'For the Love of God'

The story involving Damien Hirst and his copyright infringement allegations against a 16 year old street artist-- known as Cartrain-- has taken a twist. Several influential UK artists have joined forces in order to defend Cartrain. In doing so they have targeted the contradictory nature of Hirst’s decision to seek legal action against Cartrain. After all, Damien Hirst has allegedly infringed on copyright himself-- in one case he settled out of court due to copyright infringement allegations.

The battle charge against Damien Hirst has been spearheaded by Jamie Reid -- widely known for creating the Sex Pistol‘s ‘God Save the Queen‘ cover art, Jimmy Cauty -- a former member of KLF, and Billy Childish -- co-founder and former member of the Stuckists. Reid, Cauty, and Childish have produced a series of skull images which mock copyright regulations in the UK while exploring the contradictions of Damien Hirst concerning copyright in general. A website, Red Rag to a Bull, has been created so that the trio and other artists can sell parodies involving artwork by Hirst and other YBAs.
The works sold on Red Rag to a Bull include a version of Jamie Reid's famous Sex Pistols poster. In the poster the head of the Queen has been replaced with a diamond skull. According to reports, the artists have stated that the money raised from selling the parodies will be used to handle the legal expenses of Cartrain or other artists who are “bullied” by Damien Hirst or other YBAs. The trio have also stated that if enough money is raised they will create a replica of Hirst’s ’For the Love of God’ to serve as the ultimate parody of Hirst‘s work and status. Parodies of Damien Hirst and other YBAs can be purchased at, www.redragtoabull.com.

For those who don’t know about the Damien Hirst / Cartrain situation-- The Design and Artists Copyright Society, of which Damien Hirst is a member, contacted Cartrain after receiving direct instructions from Hirst. The society informed the young artist that he had broken the law by infringing upon Hirst’s copyright. Hirst’s demands were clear-- he demanded the original works and the halt of sales with the threat of legal action. Hirst also demanded the profit that Cartrain had made from selling his collages and prints. Four works were confiscated by DACS from Cartrain’s gallery on November 12th. Reports state that Cartrain only earned about £200 from sales of the work. Cartrain has stated that DACS informed him that Damien Hirst had personally ordered the action.

The situation between Damien Hirst and Cartrain in the UK is very similar to the situation between Shepard Fairey and Baxter Orr in the United States. The saying, "Birds of a feather..." comes to mind. Cartrain, like Orr, decided to make a parody of a widely known work of art by a world renowned artist-- in this case Damien Hirst -- in order to make a social comment about Hirst’s art as well as his status in the art world. Damien Hirst, like Shepard Fairey in the case of Baxter Orr, had his legal team send a cease-and-desist letter to Cartain. Again, 'birds of a feather flock together'.
That said, unlike the situation with Baxter Orr and Shepard Fairey-- Cartrain’s parodies and profit were seized by Damien Hirst's legal team. Some reports state that Cartrain’s prints were destroyed in the process. Needless to say, if this had occurred in the United States I would think that Cartrain’s Hirst parody would have been considered “fair use” due to the widely known work he parodied and the social comment he established concerning the global status of Damien Hirst within the art market.
A comparison of a poster by Shepard Fairey (left) next to a poster by Baxter Orr (right). Orr put a SARs protective mask over the famous Obey Giant image and titled it ‘Protect’. Fair Use? You be the judge.

The irony of recent events is that we have two widely known and successful artists-- Damien Hirst and Shepard Fairey --who have defended their use of images created by others-- but are quick to stamp out any work that parodies their world renowned images. One should note the contradictions and hypocrisy that is involved with these issues. Damien Hirst and Shepard Fairey have three things in common-- they have both settled out of court due to infringing on the copyright of others, they both have careers that are shadowed by copyright infringement allegations against them, and they have both threatened legal action against artists who have done something they would otherwise support had they been in their shoes, so to speak. Thus, it seems that the two are only interested in aspects of “fair use” and freedom of expression if they are the ones applying it. Fly, fly, fly.

Concerns over copyright and interpretations of “fair use” is a global issue. I find the views that people take on issues like this to be very interesting-- they are often loaded with contradictions. For example, people are quick to say “It is art!“ when a world renowned artist-- such as Damien Hirst or Shepard Fairey-- allegedly infringes on copyright. However, those same people are apt to say “it is a rip-off!” if a less known artist-- such as Cartrain or Baxter Orr-- utilizes the same avenue of creation. It begs the question-- Does this attitude concerning copyright, and who is right or wrong concerning parody or social comment, convey a new form of elitism as far as art appreciation is concerned?

Furthermore, does it seem that when it comes down to the line only works by successful artists are truly protected-- at least as far as public opinion is concerned? Is there a double standard in the art world concerning appropriation and freedom of expression? Are some birds allowed to fly while others are shot down before having the chance to spread their wings? What say you?

Links of Interest:
For the Love of God: Damien Hirst Threatens Young Artist with Legal Action -- Myartspace Blog
www.myartspace.com/blog/2008/12/for-love-of-god-damien-hirst-threatens.html

How Damien Hirst Disappointed us --- Guardian
www.guardian.co.uk/artanddesign/jonathanjonesblog/2008/dec/15/damien-hirst-cartrain

God save the Damien Hirst rip-off industry! -- Independent UK
www.independent.co.uk/arts-entertainment/art/news/god-save-the-damien-hirst-ripoff-industry-1608219.html

Artists flout copyright law to attack Damien Hirst -- Telegraph UK
www.telegraph.co.uk/culture/art/4609976/Artists-flout-copyright-law-to-attack-Damien-Hirst.html

Fair Use: Shepard Fairey and Baxter Orr
www.myartspace.com/blog/2009/02/fair-use-shepard-fairey-and-baxter-orr.html

Shepard Fairey sues the Associated Press over photograph of Obama
www.myartspace.com/blog/2009/02/shepard-fairey-sues-associated-press.html

Take care, Stay true,

Brian Sherwin
Senior Editor
www.myartspace.com
New York Art Exchange
www.nyaxe.com
London Calling
www.myartspace.com/londoncalling

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Monday, February 09, 2009

Shepard Fairey sues the Associated Press over photograph of Obama

A comparison showing Mannie Garcia’s AP owned photograph of Obama next to Shepard Fairey’s ‘Progress’ and ‘Hope’ posters. The portrait of Obama by Shepard Fairey is a stencil portrait.

The Associated Press situation involving the artist Shepard Fairey and allegations of copyright infringement has taken a twist. Shepard Fairey’s legal team broke settlement negotiations with the AP on Friday. Earlier today the artist filed against the AP in hopes of gaining a supportive decision from a judge concerning his use of the AP owned photograph which served as the base image for three versions of Fairey‘s Obama posters. The AP had agreed not to sue Shepard Fairey up until today. However, they will likely take action now having stated that they believe it is crucial to protect photographers, who are creators and artists. The AP wants to make it clear that works by photographers and artists should not be misappropriated by others.

Shepard Fairey’s legal team has stated that Fairey did not violate copyright law because the posters “dramatically changed the nature of the image”. However, legal experts outside of the case have suggested that Fairey was not in the right. For example, Michael Madison, a Professor of Law at the University of Pittsburgh School of Law, has stated that though the photograph is “transformed” to a “sizable extent” the owner of the photographer should have had the right to charge Fairey or the Obama campaign a fee to use the photo.

Jane Ginsburg, a law professor at Columbia University who specializes in copyright cases, has stated, "What makes me uneasy is that it kind of suggests that anybody's photograph is fair game, even if it uses the entire image, and it remains recognizable, and it's not just used in a collage,". Ginsburg does not think that Fairey has a valid fair-use claim and has stated that he should have at least credited the AP.

Bob Clarida, an expert in copyright and intellectual property laws, has stated that, “This would be a tough fair use argument (for Shepard Fairey) to win because the 'transformation' is purely in the look of the work, not the purpose. There's no commentary going on. Also, a large and significant portion of the work is used, and campaign posters are certainly a reasonable and traditional market for licensed uses of photos, so there'd be a strong argument for market harm even if there's been no measurable lost sales by the photographer.”

Shepard Fairey’s lawsuit against the Associated Press was filed in U.S. District Court in Manhattan. Fairey’s legal team acknowledges that the artist used the photograph. However, they have stated that the artist transformed the “literal depiction into a "stunning, abstracted and idealized visual image that creates powerful new meaning and conveys a radically different message.". Concerning the reason for his lawsuit against the AP Shepard Fairey has stated, "It's a suppression of an artist's freedom of expression.". However, the AP believes it is “crucial to protect photographers, who are creators and artists. Their work should not be misappropriated by others,".

The AP has stated that they are owed credit and compensation for the artist's rendition of the picture. The photograph was taken by Mannie Garcia on assignment for the AP at the National Press Club in Washington. The AP has stated that any settlement would be placed in a charitable fund that would benefit AP journalists worldwide who suffer personal loss from conflicts and natural disasters.

Shepard Fairey’s lawsuit against the AP was filed on the same day that the artist appeared in two different Boston courtrooms after having been arrested for vandalizing private and public property with graffiti-- as well as an outstanding warrant from 2000. Fairey pleaded not guilty. Of the charges Fairey has stated, "I'd love to be able to feel like the culture of Boston continues to encourage freedom of expression. If that's not going to be the case, I'll deal with that."

Some individuals feel that Shepard Fairey is revealing his true colors due to the stress of the Associated Press copyright infringement allegations. After all, Fairey often says that people should “question everything”, but questions about various copyright allegations against him were taken off the table at a recent Q&A session. Reports state that during the session the audience was not allowed to ask questions and that the questions asked by a curator were “soft”. Thus, it has been suggested that Fairey is a hypocrite. After all, he settled out of court with the estate of Rene Mederos in 2007 after willfully infringing on a copyright protected poster by Mederos. A poster that Rene Mederos created in 1972.

Shepard Fairey infringed on the copyright of the Rene Mederos estate in 2007. He copied the poster from a book and made a few changes. Fairey titled the image 'Cuban Rider'. Fairey acknowledged the copyright infringement and settled out of court with the Rene Mederos estate. He later suggested in an inteview with Mother Jones that he thought it was acceptable to use the image because Mederos was from Cuba.

In 2008 Shepard Fairey sent an artist, Baxter Orr, a cease-and-desist letter that threatened legal action after Orr had created, distributed, and sold a parody of Fairey’s widely known Obey Giant poster. Orr’s poster was protected by “fair use” under both copyright and trademark laws. Fairey claimed that Orr’s poster was both copyright and trademark infringement. At the time Fairey stated, "I have to deal with the bad end of it(copyright) sometimes. I've had to pay out,". Fairey also stated at the time that the difference between him and Orr is that if he's contacted by a copyright owner, he'll stop using that image.

A comparison of a poster by Shepard Fairey (left) next to a poster by Baxter Orr (right). Orr put a SARs protective mask over the famous Obey Giant image and titled it ‘Protect’. Fair Use? You be the judge.

That said, some individuals have suggested that Shepard Fairey is only interested in “fair use” when he is the one utilizing it-- or if high profit is involved. Regardless of how the AP situation turns out the damage has already been done. In other words, the artist who says that people should “question everything” is being questioned about his ethics-- when will he answer?

Links of Interest:

Calif. artist sues AP over image of Obama by Larry Neumunster -- Associated Press
http://news.yahoo.com/s/ap/20090209/ap_on_re_us/obama_poster

Shepard Fairey Fights Back by Aaron Perry-Zucker -- Fast Company
http://www.fastcompany.com/blog/aaron-perry-zucker/new-ideas/supply-demand-shepard-fairey-ica

Fair Use: Shepard Fairey and Baxter Orr by Brian Sherwin at MyartspaceBlog

Shepard Fairey Doges Criticism at ICA: Street Artists and CopyrightAdvocates Demand Answers by Brian Sherwin at Myartspace Blog

Jaime O’Shea Obeys Shepard Fairey by Taking Jabs at Mark Vallen by Brian Sherwin -- Myartspace Blog

Shepard Fairey: Obey Copyright by Brian Sherwin -- Myartspace Blog
http://www.myartspace.com/blog/2009/01/shepard-fairey-obey-copyright.html



Take care, Stay true,
Brian Sherwin
Senior Editor
myartspace.com
New York Art Exchange
London Calling

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Sunday, February 08, 2009

Fair Use: Shepard Fairey and Baxter Orr

A comparison of a poster by Shepard Fairey (left) next to a poster by Baxter Orr (right). Orr put a SARs protective mask over the famous Obey Giant image and titled it ‘Protect’. Fair Use? You be the judge.

Back in 2008 there was a story concerning “fair use” and Shepard Fairey. Followers of the Myartspace Blog may recall that there have been comments concerning the story when art law is discussed. The story involves Shepard Fairey and Baxter Orr. Orr created a parody of the iconic Obey Giant image-- which he distributed and sold as his own. Orr-- being cynical of Shepard Fairey -- strived to make a visual statement about Fairey’s art in general. Needless to say, Orr accomplished his goal.

Debate over Orr’s appropriation of Obey Giant spread like wildfire on blogs and forums. Eventually Orr received a cease-and-desist letter from Shepard Fairey’s legal team over his use of the Obey Giant image and was threatened with legal action if he failed to comply. Due to the iconic status of Obey Giant I feel that Orr’s poster was legitimate under “fair use”. In my opinion, Baxter Orr’s use of the image falls under “fair use” more so than Shepard Fairy’s “fair use” claim involving the Associated Press photograph of Obama-- which was taken by Mannie Garcia. After all, the photograph of Obama itself was not widely known-- it was not in itself iconic.

My opinion is that Baxter Orr was working well within the realm of fair use-- or trademark fair use-- when he created, distributed, and sold ‘Protect’. In other words, his image was “fair use” under both copyright and trademark law as far as I‘m concerned. After all, Orr created his parody in 2008-- the Obey Giant poster had been around for 20 years by that time and had already been considered culturally iconic as street art and as a trademarked logo. Fairey’s image of Andre the Giant had been published dozens if not hundreds of times-- in other words, the image was already within the heart of contemporary culture.

The fact that Fairey’s image had been published does not necessarily matter as far as fair use is concerned. However, the fact that it was an art phenomenon before 2008 does-- which is why it had been published in the first place. Baxter Orr simply made a parody of a world renowned image which reflected the very intention of fair use. Thus, I don’t see anything wrong with Orr deciding to make a visual statement about Obey Giant. I have no problem with “fair use” as long as it is used in the way it is intended.

Before I go any further I must stress something-- I realize that some people are suggesting that Baxter Orr was in the wrong because Obey Giant is a trademark. That said, what people are forgetting is that there is “fair use” for copyright and trademark laws. For example, in 1997 Tom Forsythe created ‘Food Chain Barbie’. The series of photographs depicted the Barbie doll in various kitchen situations. Forsythe stated that his goal was to “critique the objectification of women associated with Barbie.”. Forsythe was soon after sued by Mattel-- the manufacturer of Barbie dolls. Mattel claimed that the artist had infringed on the copyright and trademark which the company owned. However, a federal court ruled in favor of Tom Forsythe. The court found that the photographs were protected “fair use” under both trademark and copyright law. The court stressed the importance of critiquing “cultural icons” through art. Thus, I think the court would have sided with Baxter Orr along the same grounds.

There was no mass confusion concerning Shepard Fairey’s art and Baxter Orr’s art in regards to Orr’s ‘Protect’. The connection between Fairey’s image and Orr’s image was obvious to viewers, but it was also obvious that Fairey did not create ‘Protect‘. Orr did not try to conceal the artist of the base image, so to speak. He did not hide the fact that he had used Fairey’s Obey Giant image. In other words, Baxter Orr did not claim that it was a random image that he found online or anything of that nature. He did not try to promote it as work by Shepard Fairey either.

Viewers made the connection between the two images-- there was a visual dialogue going on. For example, online comments from that time ranged from support to furious rants concerning the ethics of Baxter Orr. Orr had achieved what he set out to do in that his poster fueled debate about the commercialization of street art and the contradictions of Shepard Fairey and his fan base.

Thus, Orr’s ’Protect’ was a clear parody of ‘Obey Giant‘ as well as a social comment about criticism that Shepard Fairey and the commercialization of street art had long endured-- and continues to endure today. Unfortunately, the dialogue was-- for a period of time -- cut short by Shepard Fairey's scare tactic in the form of a cease-and-desist letter sent to Orr. The artist who says to “question everything” tried to silence what he considered opposition.

Baxter Orr was aware of “fair use”-- he knew what he was doing… which is why ‘Protect‘ can still be purchased on his site (though he has since renamed the poster ‘Protect Yourself Giant‘-- www.baxterorr.com). Orr selected an image by Shepard Fairey that people would recognize due to its iconic status-- knowing that people would not be confused. By doing so Baxter Orr fostered debate. That is why we have fair use in the first place. Is it not? Orr’s image was both a parody and a social comment. In my opinion, Orr’s visual critique of ‘Obey Giant’ was of great importance to the public concerning Fairey’s iconic poster and the controversy that has shadowed his career for twenty years. In a sense, one could say that Orr gave a visual answer to the artist who often boldly states that people should “question everything”.

According to The Austin Chronicle-- which covered the conflict between Shepard Fairey and Baxter Orr in May of 2008 -- Fairey had the following to say about copyright and Baxter Orr at the time-- he stated, . "I have to deal with the bad end of it(copyright) sometimes. I've had to pay out," he said. But, he says, the difference between him and Orr is that if he's contacted by a copyright owner, he'll stop using that image.” In the same article Baxter Orr was quoted about his opinion concerning the cease-and-desist letter he received from Shepard Fairey’s legal team, “It’s ridiculous for someone who built their empire on appropriating other people’s images,” followed by, “Obey Giant has become like Tide and Coca-Cola.”

In hindsight Orr has fully achieved what he set out to do-- Orr’s image was a visual comment on what he viewed as the hypocrisy of Shepard Fairey‘s practice. With what we know today-- the copyright infringement allegations involving Mannie Garcia‘s AP photograph and Fairey‘s ‘Hope’ posters-- perhaps Orr was right all along? If so, he made a powerful visual statement with ‘Protect’.

With that in mind-- I think there is enough information floating around to suggest that Shepard Fairey only cares about fair use when he is the one claiming it. After all, if Fairey is truly willing to “pay out” and stop using an image after being contacted by a copyright/trademark owner-- as he did with the estate of Rene Mederos in 2007 -- why is he not willing to “pay out” to the rightful owner of the Mannie Garcia photograph? Perhaps Shepard Fairey should obey the conviction he expressed over the Baxter Orr situation in 2008-- as in copyright owners being paid when they come forward. Needless to say, I don’t think that will happen.

The difference between Shepard Fairey and Baxter Orr is that Fairey is claiming "fair use" of a photograph that was not widely known involving a work of art that failed to establish a connection between the old and new image. After all, how many people said "Shepard Fairey is commenting on Mannie Garcia's AP photograph." when they viewed 'Hope'? It puzzles me that Shepard Fairey views his use of the AP photograph as “fair use’ when in 2008 he did not accept Baxter Orr’s use of Obey Giant as “fair use”-- especially when one considers the iconic status of Obey Giant against the little known photograph that Fairey chose to use for ‘Progress’ and ‘Hope’. Simply put, Shepard Fairey failed at fair use.

Furthermore, Shepard Fairey has stated that he “references” work that inspires him. So why is he against people-- such as Baxter Orr-- “referencing” his work if they are inspired by it? My point being that I don’t like contradictions. You can’t have the best of both worlds without having your integrity questioned. In other words, it is laughable that Shepard Fairey seems to think that it is ok when he “references” photographs and works of art that are not well known while at the same time saying that people can’t “reference” his widely known posters. The hypocrisy is alarming.

To be fair-- it does seem that Shepard Fairey and Baxter Orr have a mutual dislike for one another-- at least now. However, emotion does not control “fair use”. Fairey has mentioned that it would not have been an issue if Orr’s work had been pro-OBEY-- he has made it clear that he does not mind people making parodies of his images for their personal use. That said, I think the heart of this matter is that maybe Shepard Fairey did not like the fact that someone was making profit off of works involving Obey Giant. Which begs the question-- If Shepard Fairey does not like it when people profit from use of his work why does he do the exact same thing to other artists and copyright / trademark owners in general?

Links of Interest:

Shepard Fairey Threatens to Sue Artist for OBEY Giant Parody -- Animal New York
www.animalnewyork.com/news/2008/04/shepard-fairey-threatens-to-su.php

Shepard Fairey Declares Only He Can Copy and Paste -- Animal New York
www.animalnewyork.com/news/2008/04/shepard-fairey-declares-only-h.php

Artist Cage match: Fairey vs. Orr by Richard Whittaker -- The Austin Chronicle www.austinchronicle.com/gyrobase/Issue/story?oid=oid:625022

Fair Use It or Lose It Copyright owners’ threats erode free expression by Marjorie Heins -- Fair Blog
www.fair.org/index.php?page=3066

Shepard Fairey: OBEY my lawyers by Dan Wasserman -- Boston Globe / Out of Line
www.boston.com/bostonglobe/editorial_opinion/outofline/2009/02/fairey_obey_my_lawyers_1.html
Take care, Stay true,

Brian Sherwin
Senior Editor
myartspace.com
www.myartspace.com
New York Art Exchange
www.nyaxe.com

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Thursday, February 05, 2009

Art Law Professionals weigh-in on Associated Press Copyright Infringement Allegation Against Shepard Fairey.

A comparison showing Mannie Garcia’s photograph of Obama next to Shepard Fairey’s ‘Progress’ and ‘Hope’ posters. The portrait of Obama by Shepard Fairey is a stencil portrait. Fairey created a stencil over a scanned version of the photograph that was slightly tilted according to various articles.

As I’ve mentioned before the issue of Shepard Fairey, Mannie Garcia, and fair use has sparked a debate among the copyright law community online. Now the debate has been taken to the next level due to the fact that the Associated Press has acknowledged their ownership of the photograph and has made it clear that they want compensation from Shepard Fairey as well as some control over how the image is used in the future.

The debate is centered on a press photo of Obama taken by Mannie Garcia that Shepard Fairey used in order to create his stencil portraits of Obama. The story has caused an outrage among photographers and supporters of copyright protection due to the fact that Shepard Fairey did not ask permission to use the photograph. Others claim that Shepard Fairey’s use of the photograph falls under fair use as transformative art. However, fair use is still a predominately untested aspect of art law-- so the results of this case may help to put fair use into perspective. Needless to say, there is a growing concern that individuals and companies are exploiting the intention of fair use.

Fair use implies that the ’new’ image comments or parodies the ’old’ image-- in the case of the Obama photograph the dialogue between the old image and the new image was not established because the majority of people did not make the connection upon viewing Fairey’s various Obama posters which utilized the Obama photograph. In fact, the only defense that many Fairey supporters seem to have concerning Fairey’s fair use is that he was very open about his fair use practice in his book Supply and Demand.

However, many people-- including myself-- don’t think that fair use implies that one need buy a $59.95 book in order to be aware of the dialogue between the original images and Fairey’s work based off of the original images. Thus, if we are to accept Fairey’s idea of fair use it would mean that any image is fair game under fair use-- you just have to pitch a book to defend your intentions. Would Shepard Fairey support an artist if the artist used his images, tilted them slightly, and made a few additions in order to call the image his or her own? I doubt it. He did not like when Baxter Orr did that-- and was quick to send Orr a cease-and-desist letter.



A comparison of a poster by Shepard Fairey (left) next to a poster by Baxter Orr (right). Orr’s put a SARs protective mask over the famous Fairey image and titled it ‘Protect’. Shepard Fairey sent Orr a cease-and-desist letter and threatened legal action even though the Obey Giant image is considered iconic-- thus, Orr’s use of the image could be considered fair use. If anything, Orr’s use of the image falls under fair use more so than Shepard Fairey’s fair use claim involving the Associated Press photograph of Obama. After all, the photograph of Obama itself was not widely known.

What art law professionals are saying about Shepard Fairey’s use of the AP owned Obama photograph:

Anthony Falzone, the executive director of the Fair Use Project at Stanford University and a lecturer at the Stanford Law School has stated, "We believe fair use protects Shepard's right to do what he did here,". It should be noted that Falzone is Fairey’s lawyer.

Jane Ginsburg, a law professor at Columbia University who specializes in copyright cases, has stated, "What makes me uneasy is that it kind of suggests that anybody's photograph is fair game, even if it uses the entire image, and it remains recognizable, and it's not just used in a collage,". Ginsburg does not think that Fairey has a valid fair-use claim and has stated that he should have at least credited the AP.

Robin Gross, an intellectual property attorney who heads the international civil liberties organization IP Justice, has stated, "Fairey's purpose of the use for the photo was political or civic, and this will certainly count in favor of the poster being a fair use,". Gross has also stated, "Nor will the poster diminish the value of the photo, if anything, it has increased the original photo's value beyond measure, another factor counting heavily in favor of fair use.".

Recently Michael Madison, a Professor of Law at the University of Pittsburgh School of Law, stated, “Sure, the photo is “transformed” to a sizable extent, which pushes the fair use needle to Fairey’s side. But surely the owner of the copyright could have charged Fairey or the campaign a fee to use the photo. Given the ubiquity of the image, a well-conceived deal might have generated a substantial amount of money. Push that needle back a ways.”

Bob Clarida, an expert in copyright and intellectual property laws, has stated that, “This would be a tough fair use argument (for Shepard Fairey) to win because the 'transformation' is purely in the look of the work, not the purpose. There's no commentary going on. Also, a large and significant portion of the work is used, and campaign posters are certainly a reasonable and traditional market for licensed uses of photos, so there'd be a strong argument for market harm even if there's been no measurable lost sales by the photographer.”

My take on it:

Was Shepard Fairey’s Obama posters officially endorsed by the Obama campaign or not?
www.myartspace.com/blog/2009/02/was-shepard-faireys-obama-posters.html

Jamie O'Shea Obeys Shepard Fairey by Taking Jabs at Mark Vallen
www.myartspace.com/blog/2009/02/jamie-oshea-obeys-shepard-fairey-by.html

Shepard Fairey: Obey Copyright
www.myartspace.com/blog/2009/01/shepard-fairey-obey-copyright.html

The Intentions of Shepard Fairey Should be Examined
www.myartspace.com/blog/2008/11/intentions-of-shepard-fairey-should-be.html

Obama’s Obedient Artist: Is Shepard Fairey a Farce?
www.myartspace.com/blog/2008/09/obamas-obedient-artist-is-shepard.html

Take care, Stay true,

Brian Sherwin
Senior Editor
myartspace.com
www.myartspace.com
New York Art Exchange
www.nyaxe.com

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Was Shepard Fairey’s Obama posters officially endorsed by the Obama campaign or not?

A comparison showing Mannie Garcia’s photograph of Obama next to Shepard Fairey’s ‘Progress’ and ‘Hope’ posters.

Imagine my surprise when I arrived home to find an article titled ‘Obama ‘Hope‘ poster‘s artist in legal dispute‘ on the front page of Yahoo!. After all, I’ve been calling for the mainstream media to examine the art and intentions of Shepard Fairey for months. Knowing Fairey’s history I was surprised that Barack Obama would choose an artist with a history of copyright infringement allegations to represent his campaign visually-- especially since Obama had by that time been praised as a ’Champion of the arts’.
I was also surprised that the visual art community-- most of whom do not agree with willful copyright infringement -- was for the most part silent on Obama’s choice of using Fairey‘s poster. I suppose making a stand was not a popular option. After all, those who did question the connection between Fairey and Obama were labeled “jealous”, “conservative”, “lazy”, “apathetic”, “right wing” or worse. Thus, the public ended up reading mainstream article after article praising Shepard Fairey with little to no balanced criticism of the copyright infringement allegations that have shadowed his art career or what his connection to the Obama campaign could symbolize in the eyes of those who strongly support copyright and artist rights. Now that the election is over people have time to reflect on these issues. The mainstream media did not take notice of copyright infringement allegations involving Shepard Fairey-- until recently. My guess is that eventually they will focus on Fairey’s connection to Obama’s historic campaign.

I don’t want to appear as if I’m a braggart, but I must say that on some level I expected the truth to be revealed at some point. In fact, I warned about it. In a Myartspace Blog article, titled ‘Obama’s Obedient Artist: Is Shepard Fairey a Farce? (Sept 21, 2008), I stated, “there is a message just under the surface of (Shepard Fairey‘s) ‘HOPE’ that should be examined before hype sways opinions.” concerning Fairey‘s media driven status and the copyright infringement allegations of his past. In the same article I mentioned that selective history-- as in the mainstream media not reporting in a balanced manner concerning Shepard Fairey‘s rise alongside the Obama campaign-- can build a career as long a people don't take notice of it.
Oddly enough, in response to a blog comment I suggested that due to Shepard Fairey’s history of alleged copyright infringement it may turn out that Fairey’s Obama posters are not exactly original-- it looks like I was right. Obviously people are starting to take notice due to the Mannie Garcia / Associated Press (AP) controversy surrounding Shepard Fairey’s alleged copyright infringement of a photograph of Obama taken by Garcia while working for the AP. However, the issue over copyright is not the only thing that needs to be examined.

Upon clicking the Yahoo! News update I read the article-- officially titled ‘AP alleges copyright infringement of Obama image’-- I was not surprised to discover that it contradicted several articles involving statements from key individuals who were directly involved with the production, distribution, and promotion of Shepard Fairey’s ’Hope’ posters. Indeed, the selective history surrounding Shepard Fairey’s Obama posters is still ever-present. Needless to say, I think Shepard Fairey’s connection to the campaign in general needs to be examined further so that the visual history of this historic campaign is documented based on fact instead of hype or emotive reasoning. Thus, I feel that it is important to examine the article in order to help put the puzzle together.

Before I go further I must make the blunt of the Associated Press article clear. The author of the article, Hillel Italie (AP National Writer) states that the Associated Press (AP) owns the copyright of the Mannie Garcia photograph that Shepard Fairey used to create his Obama posters. The article touches on the fact that Shepard Fairey did not credit or compensate Garcia or the AP and claims that he worked within his rights based on fair use. Italie goes on to say that the AP desires to receive credit and compensation from Shepard Fairey. The article also states that the AP is discussing the continued use-- as in gallery exhibits-- and distribution of the poster with Fairey’s attorney. Needless to say, Shepard Fairey does not agree with the opinion of the Associated Press.

Now it is time to explore how the article contradicts statements by Shepard Fairey and others concerning the photograph, the Obama campaign, and if the poster was officially sanctioned by the campaign or not:
I found one section of the article to be of great interest concerning the connection that the Obama campaign had regarding the photograph and its use by Shepard Fairey. Italie states, “A former Obama campaign official said they were well aware of the image based on the picture taken by Garcia, a temporary hire no longer with the AP, but never licensed it or used it officially. The Obama official asked not to be identified because no one was authorized anymore to speak on behalf of the campaign.” Again, this is interesting because the opposite has been said elsewhere.

In a WIRED article titled ‘Obey’ Street Artist Churns Out ‘Hope’ for Obama (Sept 21, 2008) “Before going into production on his first Obama-inspired print, Fairey, a fan of the senator after seeing him speak in 2004, was careful to seek approval from the campaign. "I didn't want anything I did to be a liability or an unwanted endorsement," said Fairey. "We had the unofficial wink and nod to do an image."" The WIRED article then states, “After the success of the "Progress" print, Fairey says he was contacted by the Obama campaign to create an officially sanctioned poster in the same style -- only this time with a campaign-approved photo and slogan. The new artwork featured the now-famous "Hope" slogan.”. It just does not add up.
Anyone who has seen ‘Progress’ and ‘Hope’ side by side (See Image at Top) knows that the stencil portrait of Obama is the same-- which means that both posters are based on the copyright protected photograph of Obama according to the Associated Press -- so was the AP photograph the “campaign-approved“ photo or not? Did WIRED flub on reporting? Did Shepard Fairey lie to WIRED about ‘Hope’ being “officially sanctioned”? Are individuals involved with the Obama campaign telling the truth about how official or unofficial the poster was? Where is the truth-- how far should this be investigated to discover the truth? I suppose time will tell.

The contradictions don’t stop there. In the article Italie states, “Fairey has said that he first designed the image a year ago after he was encouraged by the Obama campaign to come up with some kind of artwork. Last spring, he showed a letter to The Washington Post that came from the candidate. "Dear Shepard," the letter reads. "I would like to thank you for using your talent in support of my campaign. The political messages involved in your work have encouraged Americans to believe they can help change the status quo. Your images have a profound effect on people, whether seen in a gallery or on a stop sign."" Was Shepard Fairey encouraged by the Obama campaign or did he work directly with the Obama campaign? Some past articles may shed some truth…

An article published by LA WEEKLY, titled ‘Yosi Sergant and the Art of Change: The Publicist Behind Shepard Fairey’s Obama Hope Posters (Sept 10,2008) claims that Yosi Sergant of Evolutionary Media Group (EMG) -- Sergant and EMG were working as media consultants for the Obama campaign at the time-- brought Shepard Fairey into the Obama campaign. The article states, “Sergant engaged Fairey in a discussion about the upcoming election. And when he found out that the artist was an Obama enthusiast, Sergant asked Fairey if he was doing anything to help the candidate get elected.” This info begs the question-- was Shepard Fairey simply encouraged by the Obama campaign or was he sought out by the Obama campaign as an addition to the campaign pr machine?
The article goes on to say, “The next day Fairey called, wondering if he thought the Obama camp would mind if he made a poster. Sergant immediately realized the power an iconic image by Fairey could have and decided that he and Evolutionary Media Group could be more effective if they worked outside the confines of the official Obama campaign and teamed up with Fairey instead.” It should be noted that Yosi Sergant and Evolutionary Media Group had worked six months as media consultants for the Obama campaign. Apparently they left the campaign ‘officially’ once Fairey came into the fold. However, they were obviously still working closely with the Obama campaign based on information that is provided by other articles pertaining to this story.

An article published by the New York Post, titled ‘Paint Misbehavin‘ In Team O‘S ‘Street Art‘, offer more information that suggests that Shepard Fairey, EMG, and the Obama campaign were still working closely together. The article states, “Fairey worked in such close coordination with campaign communications director Scott Goodstein that they discussed the color palette for Fairey's limited-edition Obama print. Within days of going up on Fairey's site, it sold out. Fairey produced two more versions, which also sold out and now fetch up to $1,300 on eBay.” This information is interesting to consider when in the same article Sergant is quoted as saying that he was never commissioned by the campaign to seek out street artists such as Shepard Fairey.
In fact, Yosi Sergant claims that the art by Fairey and other street artists was “purely user-generated."-- as in no involvement or guidance from the Obama campaign. The article quotes Yosi Sergant as stating that he never consulted with Scott Goodstein about programs that he worked on during his own time outside of the office. Again, the article quotes Sergant as saying, “The campaign was completely unaware of the art stuff.” I’m not sure who to believe! Are you?
In ‘Paint Misbehavin‘ In Team O‘S ‘Street Art‘’ Sergant states, “The campaign was completely unaware of the art stuff. I never worked out of the GO! [Generation Obama] offices." So which is it? Did the Obama campaign seek out Shepard Fairey? Did the Obama campaign put Yosi Sergant-- who was a media consultant for the campaign at the time-- in charge of recruiting street artists for a stealth pr campaign on the streets? Did Yosi Sergant act without the knowledge of the Obama campaign as he claims in the New York Post article? Or did Fairey contact the Obama campaign directly on his own accord? Which is it?
Oddly enough the article by Italie states, “At first, Obama's team just encouraged him to make an image, Fairey has said. But soon after he created it, a worker involved in the campaign asked if Fairey could make an image from a photo to which the campaign had rights.” Confused? Maybe the mainstream media will finally sort this story out. The public deserves it-- students reading the art history books of tomorrow deserve it. We deserve to know what exactly happened, who was involved, and how it was funded. Don’t we?
Individuals need to take responsibility for the confusion that has dominated this aspect of Obama’s historic campaign. Is the mainstream press at fault? Are former members of the Obama campaign at fault? Should Shepard Fairey take some responsibility? What about President Obama himself?
Links of Interest:

AP Alleges Copyright Infringement of Obama Image by Hillel Italie -- Associated Press
http://news.yahoo.com/s/ap/20090204/ap_en_ot/obama_poster

Paint Misbehavin’ in Team O’S ‘Street Art’ by Maureen Callahan -- New York Post
www.nypost.com/seven/04242008/news/nationalnews/paint_misbehavin_in_team_os_street_art_107876.htm?page=0

Yosi Sergant and the Art of Change: The Publicist Behind Shepard Fairey's Obama Hope Posters by Seven Mcdonald -- LA Weekly
www.laweekly.com/2008-09-11/columns/yosi-sergant-and-the-art-of-change-the-publicist-behind-shepard-fairey-39-s-obama-hope-posters/

‘Obey’ Street Artist Churns Out ‘Hope’ for Obama by Jenna Wortham -- WIRED Blog Network
http://blog.wired.com/underwire/2008/09/poster-boy-shep.html
Take care, Stay true,
Brian Sherwin
Senior Editor
myartspace.com

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Monday, February 02, 2009

Jamie O'Shea Obeys Shepard Fairey by Taking Jabs at Mark Vallen

A commenter tipped me off about an article concerning Shepard Fairey, copyright infringement, appropriation and Mark Vallen’s 2007 critique of Fairey’s art. The article, titled 'The Medium is the Message: Shepard Fairey and the Art of Appropriation', was posted on Supertouch by J O’Shea-- Jamie O'Shea for those who don't know. The article by O'Shea is critical of Vallen's criticism concerning Shepard Fairey.

Before I go any further I want to make it clear that I do not agree with every view that Mark Vallen has concerning Shepard Fairey-- or art for that matter. However, it makes since that Jamie O’Shea, the editor of Super Touch, would support Shepard Fairey considering that Shepard Fairey is listed as an author on SuperTouch. It should also be noted that Jamie O’Shea has followed Fairey’s career extensively-- and has also curated and co-curated art exhibits involving the artist.

One could say that Jamie O'Shea and Shepard Fairey are business associates. In other words, Jamie O’Shea has a vested interest in making sure that Shepard Fairey is seen in a positive light. Articles by J O’Shea concerning positive aspects of Fairey’s career can be found on several websites if you do a search of ‘O’Shea Fairey’ on Google. Apparently Jamie O’Shea, who served ten years as the editor-in-chief of Juxtapoz, is now a creative director serving as a corporate liaison in order to connect artists with corporate culture-- and collections. There is nothing wrong with that-- but again, I’m certain that Mr. O’Shea has a vested interest in Mr. Fairey.

Jamie O'Shea's critical view of Mark Vallen’s critique is not exactly balanced nor is it a surprise. In fact, his support for Fairey is similar to the support Yosi Sergant-- of Evolutionary Media Group-- has shown to the artist. It should be noted that Yosi Sergant also has a vested interest in the success of Shepard Fairey. Thus, it makes since that both O'Shea and Sergant have spoke out against criticism of Shepard Fairey.

Allow me to break down what was said in the blunt of Jamie O‘Shea‘s article titled 'The Medium is the Message: Shepard Fairey and the Art of Appropriation':

Jamie O’Shea started his criticism of Mark Vallen’s article-- titled Obey Plagiarist Shepard Fairey: A critique by artist Mark Vallen-- by stating, “As underground art phenomenon SHEPARD FAIREY’s first major museum retrospective prepares to open at the INSTITUTE OF CONTEMPORARY ART/BOSTON on February 6th, we feel the need to address some of the vicious and unfounded rumors surrounding the originality of Shepard’s artwork that have been floated online in recent years.”.

O’Shea goes on to say, “Though written by a variety of different detractors for a questionable array of reasons, the common thread binding them all—aside from a thinly masked veneer of obvious envy in most cases—is a nearly ubiquitous lack of understanding of the artist’s use of appropriated imagery in his work and the longstanding historical precedent for this mode of creative expression.”. Based on O'Shea's usage of words one can only assume that he is hoping to strengthen the idea that only "jealous" individiuals criticize Shepard Fairey or any successful artist for that matter-- words and phrases that Fairey himself has used in describing individuals who are critical of his art and practice.

In essence O'Shea's article is an attempt at damage control-- he is aware that people are starting to do research about the copyright allegations surrounding Shepard Fairey's career. It is obvious that O'Shea is nervous about what people may find online during their research. Needless to say, the article by Jamie O’Shea comes off as nothing more than damage control given the fact that so many individuals have been researching allegations of copyright infringement against Shepard Fairey due to his use of Mannie Garcia’s photograph of Obama. Fairey failed to acknowledge or compensate the photographer-- which has stirred a controversy surrounding the ethics of Shepard Fairey's artistic practice.

In the article O’Shea claims that a “widespread and baseless internet campaign to smear Shepard Fairey has been going on for some time now“. In other words, O’Shea suggests that mass criticism of Shepard Fairey is nothing more than a smear campaign against the artist. O’Shea suggests that the alleged smear campaign against Shepard Fairey is based on Mark Vallen’s article as a primary source-- as if there were no detractors of Shepard Fairey’s art and questions of copyright infringement surrounding his career before Vallen’s article was published online.

That suggestion is obviously not grounded in facts considering that art historian Lincoln Cushing had exposed Shepard Fairey for copyright infringement before Vallen‘s article was published-- it was not the first time that Fairey had been exposed for questionable or unethical practices concerning his art. Thus, in my opinion O’Shea’s words are spurred by his own paranoia-- O'Shea can see the castle that he, Fairey, and others have built crumbling if public opinion starts to question the ethics and allegations concerning Fairey’s art. Thus, the article-- based on the implications for O’Shea writing it in the first place (read his introduction)-- is a ploy designed to gain support for Shepard Fairey during a crucial time in his career.

Of Mark Vallen’s article Jamie O’Shea stated, “If this writing were simply a balanced, albeit negative critique, or even an educated “gotcha” piece no one would care, but the article in question is an unabashed and well-disseminated character-assassination attempt, one we thought was finally worthy of our attention here on the pages of Supertouch given Shepard’s recent, and metorical rise to public prominence.”. In my opinion the Vallen article is a “gotcha” piece. Vallen may be harsh in his criticism of Fairey-- I personally don't agree with everything Vallen said--, but who ever said that criticism need be polite? Surely Shepard Fairey can agree with that.

It is not like Mark Vallen was the only person critical of Shepard Fairey in the first place. After all, Mark Vallen worked closely on the article with Lincoln Cushing -- the art historian who discovered Shepard Fairey’s infringement of a Rene Mederos poster in 2007. The infringing image by Shepard Fairey, titled ‘Cuban Rider’, was sold as a shirt in Fairey’s OBEY clothing line. A representative of Shepard Fairey acknowledged the copyright infringement and the shirt involving the image was soon after pulled from production.

One could say that the issue over Rene Mederos is what spurred Mark Vallen to write his critique of Shepard Fairey in the first place. With that in mind, does it seem that the criticism of Shepard Fairey is "baseless"? “Gotcha”, indeed. Oddly enough, Lincoln Cushing's discovery is not mentioned in the O'Shea article nor does the article mention that 'Cuban Rider' was pulled from production for copyright infringement. O'Shea mentions Lincoln Cushing, but does not state why he was involved with the Vallen article to begin with. Why leave out that critical information? I suppose O'Shea will have to answer to that.

Jamie O’Shea continues his criticism of Mark Vallen critique by stating, “The way Vallen tells it, Shepard has based his 20-year art career solely around cashing in on the work of other people. Yet the images that Vallen uses to support this claim are almost all examples of Shepard’s street art from the formative stages of his career (1990s and early 2000s),” What Jamie O’Shea fails to note is that Mark Vallen pointed out that some of the images that Fairey has used do fall under fair use due to the date of the original images.

Vallen makes it clear that some of the images that have served as the origin of Shepard Fairey's art are no longer protected by copyright while others never were in the first place-- anyone can use them. Thus, anyone can make derivative works based on them-- not just Shepard Fairey. In those examples Vallen suggests that it is not ethical for Shepard Fairey (or anyone else for that matter) to claim those specific images as his (their) own. In defense of Vallen I must say that a lot of people agree with his position. However, works that are no longer protected by copyright are indeed fair game, so to speak.

Vallen’s main complaint is that Fairey conceals the history of these images while claiming them as his own (more on that later). However, Vallen also targets images that Fairey created in 2005, 2006, and 2007 that have origins in works that are still protected by copyright. Images that do not exactly fall under fair use as far as parody or social comment is concerned because they are not widely known in the first place. You don’t have to take my word for it-- out of ten art law professionals I’ve spoken with about specific copyright allegations involving Shepard Fairey seven have agreed that Fairey went beyond the line of fair use with some aspects of his appropriation. (A few of those professionals are currently writing about this issue and will allow me to publish their research on the Myartspace Blog. Both sides of the debate will be acknowledged.)

Jamie O’Shea then states that the art from the “formative stages“ of Shepard Fairey‘s career were, “sold only in editions of 100 or 200 at $20 or $25 a pop at the time. Considering that hundreds, maybe thousands of those same posters were pasted up on the street at Fairey’s personal expense, it’s certain the artist never saw a dime of profit from all that printing and in most cases probably failed to even recoup costs.” All I can say to that is that profit is profit no matter how you try to slice the pie. Surely someone who claims to know so much about copyright as Mr. O’Shea would understand that it does not matter how the profit is used as far as copyright infringement is concerned. Profit is profit.

It does not matter if Fairey put all of the profit into printing more images nor does it matter, in recent times, if he donated the profit to political or social causes. Profit is profit where copyright infringement is concerned. In court the emotive reasoning for the decision to infringe is cast aside. In other words, in court you can't always get away with murder even if the person was killed for the greater good nor can you always get away with infringement even if it happened for the greater good. Vallen's concern is that Shepard Fairey is placing a price tag on history and that he is 'murdering' the intentions that people involved with the original art had.

I want to be clear about something. I'm not trying to take away from the good that Shepard Fairey has done. He has done great things for some wonderful causes. However, in my opinion the good that Fairey has done-- the causes, people, and animals that he has helped-- should not be used as a shied to ward off allegations of copyright infringement. Unfortunately, Fairey (in his interview with Mother Jones)-- and now O'Shea-- have done just that. In other words, they have tried to create a distraction concerning questions about copyright infringement by implying that critics are somehow against the causes that Fairey has supported. That is simply not the case-- it is petty for them to try and make monsters out of individuals who are critical of Shepard Fairey's practice. After all, just because someone is critical of Fairey's art does not mean that he or she is critical of the causes that Fairey has stood for. If Shepard Fairey feels that criticism of his art implies criticism of causes he has stood for he must truly be arrogant.

Jamie O’Shea then states, “Furthermore, none of Vallen’s reference points come from the art that Shepard has sold in recent years for substantial profit. It can’t be said whether Vallen tried but couldn’t find any clearly plagiarized imagery in that work, or simply didn’t bother to look, but his claims about cash cows simply do not add up, especially since Shepard didn’t have a single solo gallery show for the first 10 years of his career”. To that I say-- it seems to me that the Hope poster-- which has earned between $400,000 and $800,000 from what I’ve read-- was a “cash cow” even if the profit was donated or used to print more posters-- again, profit is profit no matter how you try to slice the pie.

On a side note: I find it odd that O’Shea forgot to mention the allegations of copyright infringement involving the Hope poster and a photograph taken by photographer Mannie Garcia. After all, O'Shea posted his article today and people have been discussing the Garcia image for over a week. If anything, the alleged infringement of the Mannie Garcia photograph supports Vallen’s claims of Shepard Fairey's ongoing practice of copyright infringement-- which I assume is why O’Shea left that information out of his article.

Jamie O’Shea then attacks the heart of Vallen’s criticism by stating, “In his piece, Vallen defines plagiarism as “the deliberate passing off of someone else’s work as your own,” and claims that the difference between Fairey and Lichtenstein is that the latter never laid claim to Mickey Mouse, while Shepard tries to deceitfully sneak his appropriations past viewers in broad daylight. Of course, that couldn’t be further from the truth (the Shepard part, that is). If Vallen had bothered to open “Supply and Demand,” Shepard’s career retrospective book released more than a year and a half before Vallen published his article on his site, he would have seen many of Fairey’s images reproduced side-by-side with the originals that were appropriated or referenced.”. O'Shea does not understand that just because the images are in a book that has been distributed all over the world does not mean that the 'referenced' images are known the world over.

O’Shea then states, “Clearly there’s no basis to Vallen’s claim that Shepard “filches artworks and hopes no one notices,” when the artist himself is publishing evidence of his appropriation—with accompanying text explaining his process and rationale—and distributing it openly around the world.” There is only one problem with O‘Shea‘s viewpoint-- how many people are going to pay $59.95 to find out who Fairey appropriated from?

Under fair use the general public should know this information off hand from their collective knowledge of contemporary society. In other words, they should know without having to buy a book in order to know. The public should be able to look at ‘Cuban Rider’ and say, “Fairey is commenting on the Rene Mederos poster!”. Unfortunately, Shepard Fairey has failed on that crucial aspect of fair use-- which is why it seems that he attempts to pass works by others off as his own. In that sense, Supply and Demand and the current limited edition of the book is nothing more than a way for Shepard Fairey to defend his work by saying, “See, I made everything clear in this book!” while slapping a price tag upon said knowledge. That is exactly what Mark Vallen's critique of Shepard Fairey is about.

Concerning fair use Vallen’s point is that the character Mickey Mouse is in itself iconic. Mickey Mouse is a household name-- everyone knows Mickey. Thus, one can easily make a parody or social comment about the beloved mouse knowing that people will know exactly what is being parodied or commented on under fair use. The same goes for much of Warhol’s work because he used images that the general public was aware of. You could say that Mickey Mouse and specific brands of soup are in our collective conscious-- we don't have to buy a $59.95 book in order to make the connection when those images are used in art.

That said, using aspects of a photograph or artwork that is not well-known does not exactly fall under fair use as far as parody or social comment is concerned because people will not know-- unless they research the image (in this case buy the book)-- what is being parodied or commented on. Again, when people look at the Hope poster they did not say, “Shepard Fairey has made a comment about Mannie Garcia’s photograph of Obama.”-- even Fairey claimed that he did not know who the photographer was. Oddly enough, a gallery representing Fairey acknowledged to Garcia that indeed the image Fairey had used for Hope was his photograph.

Jamie O’Shea goes on about the issue-- stating, “Overall, the concept of using reference images in the context of modern art seems to have eluded Vallen completely in regards to Fairey’s art. When he claims that Shepard strips away historical meaning and context in his artworks, he’s missing the entire point of referencing: By taking precisely the elements of an image that speak of its historical meaning and original context and incorporating them into a new image, an artist creates a visual comparison, juxtaposing new and old.” It seems to me that Jamie O’Shea is missing the heart of Mark Vallen’s criticism. Viewers are obviously not making a connection between the ‘old’ image and Shepard Fairey’s ‘new’ image-- the dialogue is missing because no dialogue has been established unless-- by O’Shea’s suggestion -- you pay $59.95 to be introduced to what is being commented on. That is not how fair use works.

To put it bluntly, when it comes to supporting fair use within the context of art you can’t simply create a dialogue by publishing a book about the dialogue in order for viewers to understand what is being parodied or commented on within the context of the art. The viewers should know upon viewing the work-- period. The connection should click in their mind-- period. If it does not click-- if a connection is not made-- then one can debate that fair use under parody or social comment has not taken place and that instead the ‘new’ art has infringed on the ‘old’ art-- period. In other words, O'Shea should stop trying to pitch Fairey's book Supply and Demand and instead discuss why people are not making the connection on their own!

O’Shea continues, “Such a contrasting is inherent in the act of referencing, and the intended result is for viewers to consider the relationship of the two images and hopefully spark a dialogue: Are they really distinct, or just symbols of the same phenomenon? Is the artist saying the two images are similarly or differently relevant? Is the older image outdated and in need of an update, or is it a commentary on society’s perverse obsession with overhauling classic works? Does this new recontextualized image make me feel any differently than the old one did?” followed by “These are questions most people consider, usually subconsciously, when looking at images that employ references as visual cues.” Is O'Shea clueless? There are a number of people who did not make the connections until they read Mark Vallen's article. Honestly, I wonder how many people knew about Rene Mederos before reading Vallen's critique?

Again, it seems to me that Jamie O’Shea is missing the heart of Mark Vallen’s criticism. Viewers are obviously not making a connection between the ‘old’ image and Shepard Fairey’s ‘new’ image-- the dialogue is missing because no dialogue has been established unless you pay $59.95 to be introduced to what is being commented on or parodied. In order for fair use to apply-- based on the conversations I’ve had with art law professionals and members of the arts community-- the connection must be obvious from the start or it simply is not fair use. If anything a case could be made against Fairey’s defense of his images as fair use due to the lack of dialogue-- the lack of a connection that should be made by the typical viewer upon viewing Shepard Fairey’s art.

Needless to say, I’m surprised that Jamie O’Shea used Supply and Demand to defend Shepard Fairey’s understanding of fair use. By implication O’Shea is suggesting that the connection and dialogue expected of fair use is being made by the book itself rather than specific images by Shepard Fairey. Again, the typical viewer should not have to pay $59.95 in order to realize these connections. If fair use was used in the way it is designed the viewer would be able to make those connections on their own. In other words, viewers would be aware of the dialogue going on between the ‘old’ image and the ‘new’ image by Fairey without having to read a brief history lesson about the connection.

Thus, Supply and Demand is not exactly the best source of defense for Shepard Fairey concerning alleged infringement. In fact, O’Shea’s viewpoint reveals that their needs to be more dialogue about Fairey’s alleged infringement so that the typical viewer understands the lack of dialogue and connection that is being made when Fairey utilizes fair use so that they can then question if it is fair use at all. I believe that was another point of Mark Vallen's critique as I understand it.

Jamie O’Shea goes on to defend Shepard Fairey by comparing Fairey’s appropriation to the use of appropriation in artworks created by artists in the recent past. O’Shea states, “Vallen must believe the Sex Pistols used the official portrait of the Queen of England and put a safety pin through her lip because they couldn’t do any better on their own and needed an image that would sell.”. Having read the Vallen article I don’t think he is suggesting that at all. In fact, Vallen makes it clear that some forms of appropriation are legitimate. The official portrait of the Queen of England is fair game as far as fair use is concerned due to parody or social comment. That specific image of the Queen, even back then, was known the world over. Thus, comparing the album art to Fairey’s art is not exactly a true comparison as far as fair use is concerned. It should be noted that O’Shea did not bother to mention the name of the artist who created the iconic image for The Sex Pistols-- Jamie Reid.

Jamie O’Shea then attempts to make the issue a conservative versus liberal scenario by stating, “Vallen goes on to question whether Shepard truly supports the left-wing causes he depicts in his work, claiming that it’s “not impossible to view Fairey’s work as right-wing in essence, since it largely ransacks leftist history and imagery while the artist laughs all the way to the bank.”. O’Shea then goes into a rant about how Shepard Fairey would not risk his life spreading a “left-wing” message if in reality he supported “right-wing” views. He then states, “Furthermore, would a true right-wing ideologue have any interest in spreading left-wing imagery, even if he did make a few dollars in the process? Could Vallen really believe an artist who donated all of the proceeds from sales of Obama posters to his presidential campaign (according to public campaign finance information available online, Shepard and his wife, Amanda, donated $300,000 to $400,00 to Obama, the Democratic National Committee Democratic committees in various swing states, and other Democratic “victory funds”) did so only to go home and secretly pray to an altar of George Bush or even worse, Dick Cheney?”. Unfortunately, I think that Jamie O’Shea is taking Mark Vallen’s words way out of context.

Vallen was not commenting on ‘left’ and ‘right’ as in Democrat or Republican or liberal or conservative. Instead he was using left wing and right wing beyond just the American interpretation of catch words involved in discussions of two rival political parties in the United States. Vallen was thinking globally by stressing that he feels that Shepard Fairey has exploited artworks from movements that are considered leftist on the global political spectrum, so to speak.

In other words, Vallen feels that Fairey has shown those movements and the artists behind those movement great disrespect by using art works associated with the causes they fought for in a way that the average viewer will most likely not make a connection with. Thus, the history of their struggle is lost in Shepard Fairey’s art-- unless, based on the implications of O’Shea’s words, you buy Supply and Demand for $59.95.

Here is what Mark Vallen said, “Some have, for whatever reason, imagined Fairey to be a progressive political figure, a perception certainly cultivated by the artist; but it’s also not impossible to view Fairey’s work as right-wing in essence, since it largely ransacks leftist history and imagery while the artist laughs all the way to the bank.” Vallen goes on to say, “For me, the question is not what Fairey’s political allegiances may or may not be, but rather, how his work sets a standard that is ultimately damaging to art and leads to its further dissolution. When a will to plagiarize and a love for self-promotion are the only requirements necessary for becoming an artist, then clearly the arts are in deep trouble.”.

My interpretation is that Vallen was simply pointing out that specific images by Shepard Fairey have not made a true connection with the images they are based upon. In that sense, yes-- they take away from the history of the original intent of the source images and the movements they were associated with. Vallen did not mention Bush or Cheney in connection to Shepard Fairey-- he did not even mention conservatism or liberalism or Republican and Democrat. It would appear that O'Shea's view of left and right politics is rather limited.

O’Shea continues, “If Vallen is to be believed, the same must be true in the case of Fairey’s countless donations of artworks and money to causes like the Chiapas Relief Fund, Hope for Darfur, the ACLU, MoveOn, the movement to overturn Prop 8, 11th Hour Action, Hurricane Katrina relief, Southern California fire relief, LA teenage shelters, children’s charities in Iraq and the U.S., Free the West Memphis 3, and Rush Arts for inner-city schools (to name just a few). Fittingly, the most ridiculous aspect of this “stealing from the left to give to the right” argument is that Vallen himself makes—and sells—art depicting left-wing figures and social issues, just like Shepard does. It’s not impossible to view him as a hypocrite.” It looks like once again the shield of charity has been raised!

Again, Jamie O’Shea fails to grasp the global implications of Mark Vallen’s use of ‘left’ and ‘right‘. Vallen did not say anything about Shepard Fairey ‘stealing art from the left to give to the right’ as O’Shea suggests. However, if O’Shea wishes to think on those terms I will point out where Vallen offered an example that could be called taking from the right to give to the left-- with a whole lot of ignorance in between. Vallen goes into great detail about an issue involving Shepard Fairey and the Nazi Death’s Head logo of the Gestapo.

Vallen explains, "In 2006 Fairey printed a near exact copy of an already existing skull and crossbones artwork he found, altering the original design only by adding the words "OBEY: Defiant Since '89" along with a small star bearing the face of Andre the Giant. The image was reproduced as a T-shirt and added to Fairey’s OBEY fashion line.

As luck would have it, Wal-Mart plagiarized the master plagiarist, copying and printing Fairey’s rip-off and adding it to the superstore’s own fashion line. A shopper at Wal-Mart recognized the skull motif’s origin and angrily protested - as it was an exact duplication of the infamous logo belonging to the Gestapo, the Nazi "secret state police" that served as personal bodyguards to Adolf Hitler and administered the concentration camps where the genocide of the Jewish people was put into practice.

Unsurprisingly Wal-Mart’s T-shirts became a nationwide controversy, with legions of infuriated citizens insisting the superstore apologize and pull the offensive items from their shelves - a demand that was ultimately met. Eventually it came to light that Shepard Fairey was first responsible for manufacturing and selling the T-shirt, and when confronted by the website, consumerist.com, Fairey offered the following excuse: "When I made that graphic I was referencing a biker logo and it was only brought up to me later that it was the SS skull." First, Fairey openly admits to directly copying an image created by someone else (he calls this "referencing"), and then feigns innocence when faced with the odious background of the original Nazi designers. In the same set of remarks made to consumerist.com, Fairey insists that he is "anti-fascist and pro-peace", but what kind of anti-fascist does not recognize the symbols used by the Nazi regime? Fairey’s only defense here is full-blown ignorance - hardly an attribute expected in artists supposedly dedicated to social commentary.”

I wonder what Jamie O’Shea has to say about that? It seems he forgot to mention that aspect of Mark Vallen’s criticism of Shepard Fairey. Did he leave it out because Vallen was dead on in his criticism of Shepard Fairey?

I could examine the two articles further, but I think it is best to stop for now (I may tackle the second half this week). This is how I see it--- Shepard Fairey has stated the following about his art, "The real message behind most of my work is ‘question everything.". Thus, I would think that Fairey would understand that people are going to question his work-- question everything about it. Is that not what he wanted? Or is the message itself a contradiction?

Shepard Fairey, who embraces the idea of ‘questioning everything’, should not state that people who criticize him are “jealous”, “lazy”, or “full of apathy”-- or any number of attacks that Fairey and his supporters have made against those who question his art, methods, and ethics. In fact, I would say that said choice of words reveals the truth of Mark Vallen’s article. After all, people generally respond with harsh words when there is reason for criticism.

My guess is that from this point on Shepard Fairey will be very careful not to infringe on copyright protected artworks or photographs. After all, his cleanup crew-- people like Jamie O’Shea -- can only do damage control so many times before people start to demand answers in mass. Don’t forget to wring out the mop O’Shea.

Links of Interest:

Obey Plagiarist Shepard Fairey A critique by artist Mark Vallen

THE MEDIUM IS THE MESSAGE: SHEPARD FAIREY AND THE ART OF APPROPRIATION -- SuperTouch

Lawyers and Law Professionals Weigh-In on Shepard Fairey Copyright Infringement Allegation

Shepard Fairey: Obey Copyright

Take care, Stay true,

Brian Sherwin
Senior Editor
myartspace.com
www.myartspace.com
New York Art Exchange
www.nyaxe.com

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Friday, January 30, 2009

Patrick Cariou Versus Richard Prince

The issue of copyright infringement and fair use concerning visual art has been a hot topic as of late. When said issues are discussed it is common for individuals to defend the alleged infringer by mentioning names of artists who have ‘sampled’ or ‘referenced’ copyright protected works in order to support the validity of the practice as well as to solidify it as mere fair use. Richard Prince is often one of the names used to defend aspects of fair use during debates about copyright and infringement. That may no longer be the case if photographer Patrick Cariou has anything to say about it.

Patrick Cariou has filed a lawsuit against Richard Prince claiming that photographs used by Prince for a series of collages were illegally borrowed from his book Yes Rasta-- which was registered in 2001. Cariou claims that his photographs were illegally used in at least twenty collages exhibited by Gagosian Gallery in 2008. Cariou did not stop with just Richard Prince-- the suit, which was filed in a U.S. federal court in December, also targets the Gagosian Gallery, the owner of the gallery Lawrence Gagosian, and the publisher of the exhibit catalogue, Rizzoli. Cariou’s suit claims that all parties were involved in the infringement.

Cariou learned of the alleged infringement after the Richard Prince exhibit at Gagosian Gallery opened in New York in 2008. Upon viewing the images and press materials the photographer promptly sent a cease-and-desist letter to the gallery. However, the gallery did not acknowledge Cariou’s letter-- the exhibit did not close until the scheduled closing date. Since then the photographer has researched the extent of the alleged infringement. In fact, the lawsuit is using the words of Prince and Gagosian to support the infringement claim. The lawsuit cites interviews and press releases that state that Prince had scanned images from a book-- Patrick Cariou claims that the book mentioned was his book, Yes Rasta.

In the suit Cariou demands that the unsold artworks and exhibit catalogues be destroyed. He also demands that the owners of the sold paintings be informed that it is illegal to display the work-- which means that if the court sides with the photographer you will be hard pressed to find the collages exhibited in a public collection. Needless to say, this case could be groundbreaking in that it will establish some order concerning fair use-- either for or against it. If the court sides with Cariou and his demands are honored it would mean that there will be drastic changes in the art world. Gallerists, curators, and publishers may think twice before promoting an artist with a history of copyright infringement allegations. A ruling in favor of Cariou would no doubt open the door for others to file against alleged copyright infringers.

Individuals within the art law community have suggested that the outcome of this case-- if it goes to court-- will help to define what exactly fair use is. The case may set the standard for how fair use can be used in defending against allegations of copyright infringement. Currently a work of art that “transforms” a copyright protected image can be ruled permissible under “fair use”. However, that is not always the case. That is why this ruling will be groundbreaking-- the judge may help to define the point at which an artwork is "transformative" or not.

Links of Interest:

Photographer Patrick Cariou Sues Richard Prince for Copyright Infringement -- Photo District News

Color This Area of the Law Gray -- The Wall Street Journal

Lawsuit filed against Richard Prince -- The Art Newspaper

www.patrickcariou.com

www.richardprinceart.com

www.gagosian.com

Take care, Stay true,

Brian Sherwin
Senior Editor
myartspace.com
www.myartspace.com
New York Art Exchange
www.nyaxe.com
London Calling
www.myartspace.com/londoncalling

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Tuesday, January 27, 2009

Lawyers and Law Professionals Weigh-In on Shepard Fairey Copyright Infringement Allegation

A comparison of the Obama photograph taken by Jim Young (bottom) and the Obama photograph taken by Mannie Garcia (top) concerning Shepard Fairey’s ’Hope’.

The issue of Shepard Fairey, Mannie Garcia, and fair use has sparked a debate among the copyright law community online. The debate is centered on a press photo of Obama taken by Mannie Garcia that Shepard Fairey used in order to create his stencil portrait of Obama titled ‘Hope’. The story has caused an outrage among photographers and supporters of copyright protection due to the fact that Shepard Fairey did not ask permission to use Garcia’s photograph and failed to give the photographer credit.

Fairey has stated that he did not know who the photographer of the Obama photograph was and that he found the image randomly online. However, Mannie Garcia claims that the Danziger Gallery, which represents some of Fairey’s art, contacted him on the 21st of January 2009 to inform him that his photograph was in fact the basis for Fairey’s Obama posters. These conflicting reports demand answers. Could it be that Shepard Fairey knew who the owner of the photograph was all along? If so, why did he not reach out to Mannie Garcia? Did he intentionally avoid contacting Mr. Garcia due to monetary reasons?
Did he willfully infringe upon Garcia’s copyright?

From what I’ve read it appears that art law professionals are split on the issue. Peter Friedman, a visiting Professor at the University of Detroit Mercy Law School, has stated, “The photo could not begin to be considered a substitute for the poster. I think the poster is in fact “transformative”. However, Michael Madison, a Professor of Law at the University of Pittsburgh School of Law, has stated that though the photograph is “transformed” to a “sizable extent” the photographer should have had the right to charge Fairey or the Obama campaign a fee to use the photo.

The Art Law Blog has mentioned that Bob Clarida, an expert in copyright and intellectual property laws, has stated that, “This would be a tough fair use argument (for Shepard Fairey) to win because the 'transformation' is purely in the look of the work, not the purpose. There's no commentary going on. Also, a large and significant portion the work is used, and campaign posters are certainly a reasonable and traditional market for licensed uses of photos, so there'd be a strong argument for market harm even if there's been no measurable lost sales by the photographer.”

Richard Lacayo , writing for TIME, has stated that Mannie Garcia will have difficulty if he changes his mind about taking Shepard Fairey to court. Lacayo stated, “And if he changes his mind about the not-seeking-money part? He might find it hard to make a case in court. In lawsuits over image appropriation, judges commonly try to decide whether an artist's re-use of earlier material is "transformative". If the new image passes that test, the appropriation is protected by the fair use doctrine, which permits limited reproduction of copyrighted material.”. However, Lacayo goes on to say, “the law in this area is vague and outcomes are very unpredictable. That's even the view of Pierre Leval, the federal appeals court judge who first proposed the influential "transformative" standard in a 1990 Harvard Law Review article.”

Based on the comments I’ve read concerning this issue it appears that many individuals in the art and photography community would like Mannie Garcia to take legal action against Shepard Fairey in order to send a clear message to other individuals and corporations who infringe on copyright protected images. Mannie Garcia may actually take some form of action against the use of his image by Shepard Fairey-- at least in the form of discussing appropriation with Shepard Fairey. The photographer has stated that he hopes to contact Shepard Fairey in order to discuss Fairey’s use of his photograph in order to “work this out“. Garcia pointed out that "Photographers are always getting ripped off,". However, Garcia has made it clear that he is not going to seek money from Shepard Fairey.

A debate among lawyers and other interested individuals can be found at PrawfsBlawg . Shepard Fairey has yet to comment about the copyright infringement allegation involving Mannie Garcia’s Obama photograph. However, he has stated that the Obama posters, “Belong to everyone”. That said, he has previously threatened to take legal action against individuals who have profited off the posters and artists who have infringed on the posters copyright.

In the past Fairey has stated that artists who question the validity of his work are “jealous” of his success or that they are distracted by “apathy”. Some of those charges have been thrown at me for being critical of Fairey's art. Mr. Fairey, most artists just want to make sure that copyright is acknowledged and that the rights of fellow artists are respected. A businessman such as yourself-- having defended your own copyrights-- should understand that. If you feel that my opinions are wrong you are more than welcome to contact me in order to set the record straight. If you want a gloves off interview… I’m game.

Links of Interest:

Ripped and Altered? What You Need to Know -- Myartspace Blog


Imagine Fair Use -- Myartspace Blog


Take care, Stay true,

Brian Sherwin
Senior Editor
myartspace.com
New York Art Exchange

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Wednesday, January 21, 2009

Shepard Fairey: Obey Copyright

(There is an update on this story near the bottom)

According to Reuters a blogger has discovered the source material of Shepard Fairey’s image of President Barack Obama titled ’Hope’. Michael Cramer took it upon himself to discover the identity of the photographer who took the Obama photo that Fairey had used as a resource for the now “iconic” poster. Fairey has openly stated that he found the images while searching for Obama image on Google. Cramer eventually found a match-- a photograph of Obama taken by Reuter’s veteran photographer Jim Young.

According to the Reuters article the photographer does not care that Shepard Fairey used his photograph without permission, stating, “I’m honored, but I’m glad it didn’t come out until after the campaign,“, he went on to say, “I think even if I had known it was mine, I would have kept quiet. It would be just my little secret.” I’m not sure what Young is implying with his statement-- perhaps he thinks that Obama would have lost support from the art community had it been revealed at that time?

On one hand you can say that Jim Young is being admirable. However, on the other hand you can say that he is being foolish-- working against his profession. After all, there has been heated debate about potential Orphan Works legislation for years now. Over 60 visual art and photography organizations have stood against Orphan Works legislation.

Thus, the issue concerning Fairey’s use of Jim Young’s image without permission or credit is a perfect example of how Orphan Works legislation can harm artists if it is passed at some point in the form we have come to know it. Needless to say, I feel that it is of the utmost importance that the needs of so many creative professionals be acknowledged. In other words, the issue is not about Young taking this alleged infringement by Shepard Fairey with a grain of salt-- the issue is that this could have happened to any visual artist, any photographer, anyone. You.

This is why it is important for works by living artists to remain protected. The current legal repercussions for copyright infringement should remain intact so that creators can adequately defend their copyright protected works and receive the compensation they deserve when their rights are infringed upon. This is why Jim Young-- assuming he holds the copyright for the image-- should consider using what has happened as a way to gain momentum concerning the debate over copyright.

Having some knowledge of Shepard Fairey’s history of alleged copyright infringement and examples of him settling out of court I knew in my gut that eventually the truth would come to light. I was not the only one with concern. Now that the truth is free-- or allegedly free-- I can only hope that those involved will do the right thing. What do I hope for?

*I hope that Shepard Fairey will think twice before using random images that he finds.
*I hope that Shepard Fairey will respect the rights of fellow artists and serve as an example for upholding and respecting copyright laws.
*I hope that the present form of Orphan Works legislation is never passed and that people use this story as an example of why it is dangerous to creative professionals.
*I hope that people can set their emotive support for the ‘Hope’ poster aside in order to see that this is an issue of artist rights.
*I hope that the media will notice that this is the perfect time to discuss the rights of artists and legislation that may harm those rights.
*I hope that President Barack Obama will be a true champion of the arts and protect the rights of the creative community-- rights that we need in order to be productive and successful.
*If there is anything to this story-- even if Jim Young refuses to defend his copyright-- I hope that President Barack Obama will reject any further “help” from Shepard Fairey as a sign of solidarity with hundreds of organizations and millions of artists, art buyers, and artist rights advocates who support copyright protection.

Let us pretend that Jim Young was infuriated with Shepard Fairey. Let us assume that he wanted to defend his copyright and seek damages from the controversial artist. I’m not a lawyer, but I do have some basic understanding of copyright law based on conversations I’ve had with attorneys and other individuals who work closely with copyright issues. My opinion is that this would be a case of copyright infringement due to several factors:

* Making copies of a work that is based on a copyright protected image is copyright infringement unless the artist has permission from the photographer to utilize his photograph within the context of the artwork. In this case Shepard Fairey and his business partners should have had permission from Jim Young before distributing posters derived from Young’s photograph of Obama.

* Fair Use can only protect an artist like Shepard Fairey to a certain point. Fair Use is acceptable when an artwork is copied for purposes of criticism, comment, news reporting, teaching, scholarship, and research. However, the right-- the Fair Use defense-- is not absolute. I think printing thousands of posters involving the image is well beyond Fair Use. The issue is not that Fairey used an image of Obama-- his First Amendment rights allows him to do so-- the issue is that he did not seek permission from the photographer from which his image was base.

Since Shepard Fairey worked closely with companies that distributed the image-- and since Fairey technically runs a company-- the venture was predominately a commercial one regardless if “all of the money” was donated to the Obama campaign. After all, someone profited off of it. There are even reports that Shepard Fairey sold Urban Outfitters exclusive rights to some of the merchandise. All of this would come out if Shepard Fairey had to defend his Fair Use of Jim Young’s Obama photograph. In this scenario the photographer could take action against Shepard Fairey and others who helped promote and sell the image.

If this issue were to go to trial the jury would consider the potential value or market of the original work-- in this case Jim Young‘s photograph. In this scenario jurors would decide whether the alleged infringement sought to supplant or divert sales away from the original work. One could say that Shepard Fairey intentionally diverted attention away from Young’ photo of Obama-- he did not give the photographer credit nor did he ask permission. The court would decide if Shepard Fairey’s ‘Hope’ suppressed the market or value of Jim Young’s photograph.

In a sense, both the artist and the photographer would be at the mercy of the jury. However, in cases like this the jury will think more about facts than law. So the fact that the portrait of Obama in Fairey’s ’Hope’ matches when flipped and placed over Young’s photograph would not bode well for Fairey’s defense of Fair Use in that scenario. It would be a case of Copyright versus the First Amendment. I will say that I think Jim Young would have a lot of support if he decided to take action. Personally I think he is obligated to take action if indeed he holds the rights to that specific images. There are many photography organizations and visual arts organization fighting against infringement like this due to ongoing Orphan Works legislation. It would be a major win for copyright supporters in the arts community.

*Copyright infringement does not have to be word-for-word copying-- it does not have to be literal. In fact, the total concept and feel of a work can also be protected by copyright. There is no specific percentage that needs to be reached before a work can be considered infringement. Since the placement of the face is exactly the same other than being flipped I think that it is possible that infringement occurred.

*One could claim that Shepard Fairey’s version of the photograph is a derivative work-- that Hope is derived from Jim Young’s photograph. However, the owner of a copyright protected work has the exclusive right to prepare derivative works and authorize others to do so. Thus, Shepard Fairey would have had to obtain permission from Jim Young in order to create, print, and distribute works derived from Young’s photograph of Obama.

*One could say that Shepard Fairey’s image is acceptable based on appropriation. However, appropriation-- a work that involves appropriating the property of someone else in order to claim it within his or her own work-- is hard to define and would most likely be up to a jury to decide. Appropriation is not a solid defense. Some artists have lost small fortunes over the issue.

In court the judge and jury would examine three points when observing an alleged violation of copyright infringement. First, they would find out if the artist had access to the work he or she infringed upon. Shepard Fairey had access to the image-- he admits that he found it online doing a Google search for Obama images. Second, they would examine if any copying had occurred by viewing the original work-- the photograph-- alongside the work that allegedly infringed upon the original work. Look at Michael Cramer discovery. Third, the jury would decide if the copying was substantial. Again, it would really boil down to how that specific jury felt at that specific time.

If Jim Young owns the copyright for the photograph and has officially registered it he would be able to pursue a copyright infringement lawsuit against Shepard Fairey easily. If the photograph is registered Young would be eligible for "statutory damages"-- meaning that Fairey would have a lot to lose in court. Young could possibly take action against Evolutionary Media Group as well for helping in the print and distribution process.

Shepard Fairey and Evolutionary Media Group printed over 300,000 posters (probably more) without permission from Jim Young-- assuming our imaginary jury sided with Young-- the story involving the mass printing and distribution of different versions of the poster is well documented online. The business partnership between Shepard Fairey and Evolutionary Media Group is also well documented online. Various quotes from Shepard Fairey, Yosi Sergant, and others would no doubt be heard in this scenario.

In this scenario I don’t know if Jim Young could target the Obama campaign organizers because they did not officially contract Shepard Fairey for the image-- depending on which article you read and at what date it was published. Needless to say, there are conflicting reports about Shepard Fairey‘s unofficial-official connection to the Obama campaign and fundraising. Recent articles state that Shepard Fairey was not contacted directly by the Obama campaign and that his work for the campaign was not “official“.

However, Maureen Callahan of the New York Post reported (on April 24th 2008) that Fairey had stated that he did not want to do something for the Obama campaign “without proper authorization”. Callahan also reported that Fairey worked closely with the Obama campaign communications director Scott Goodstein on the design of the poster.

A Wired article (from September 21st, 2008) quotes Shepard Fairey as saying that he did not want to be an “unwanted endorsement” for the Obama campaign. Thus, he waited for the “unofficial wink and nod to do the image.” which ended up being promoted heavily by the Obama campaign--- I’m sorry folks, that sounds official to me.

Oddly enough, in the same Wired article Fairey does not hide the fact that he drew some inspiration from Alberto Korda’s famous shot of revolutionary Che Guevara for his Obama image--- so why did he not give credit to Jim Young as well? The article goes on to say that Shepard Fairey was eventually contacted by the Obama campaign to create an “officially-approved” version including a campaign approved slogan, ‘Hope’, instead of ‘Progress’.

However, the same portrait, allegedly from Jim Young’s photo-- was used. The article also stated that the campaign desired Fairey to use a "campaign-approved" photo. If the Wired article is correct would that not mean that the Obama campaign is also responsible for the alleged copyright infringement of Jim Young’s photograph-- assuming that he owns the copyright and is willing to defend it? Keep in mind that the Obama campaign earned over $400,000 from Fairey’s Obama themed merchandise. I wonder how much Jim Young earns per year?

There are many contractions concerning stories about Shepard Fairey and his work with the Obama campaign. I’m certain that Michael Cramer’s discover will only add to the chaos. The truth may be forever buried under the rubble of regurgitated articles about Shepard Fairy’s ’Hope’ poster-- which I firmly believe was hyped by stealthy pr tactics instead of a grass roots initiative.

I don’t know if Jim Young owns the copyright to the photo. It may very well be owned by Reuters. It might be open to the public to use. However, what if that is note the case? What if it did not happen to Jim Young and Reuters? What if Shepard Fairey randomly stumbled upon one of your copyright protected images online and “referenced it”? What if he made $400,000 in profit off of the manipulated image? What if the Orphan Works legislation of 2008 had passed and you had lost your right to seek adequate compensation in a court of law? That is what this is about people. I’m certain the family of Felix Rene Mederos Pazos would have an opinion about it.

Update Concerning Shepard Fairey Photograph Controversy:
Apparently the photography issue surrounding Shepard Fairey’s poster ‘Hope’ has been solved again. Earlier reports by Reuters stated that Michael Cramer had discovered the specific photograph that Shepard Fairey had used without permission and without giving credit. Reuters confirmed that the photograph had been taken by one of their veteran photographers, Jim Young.

A new article by TIME has thickened the plot. Michael Scherer reports that the origins of Shepard Fairey’s hope have been traced to a photograph of Obama taken in April of 2006. The photograph was taken by Mannie Garcia-- who at the time worked for the Associated Press as a freelancer. The discovery was made by Tom Gralish-- a Philadelphia Inquirer photographer who was inspired by Michael Cramer’s search for truth. In my opinion, the same scenario that I mentioned concerning Jim Young applies.

Photograph of Obama taken by Mannie Garcia for the Associated Press.

From what I've read it appears that Mannie Garcia may actually take some form of action against the use of his image by Shepard Fairey-- at least in the form of discussing appropriation with Shepard Fairey. The photographer has stated that he hopes to contact Shepard Fairey in order to discuss Fairey’s use of his photograph in order to “work this out“. Garcia pointed out that "Photographers are always getting ripped off,". However, Garcia has made it clear that he is not going to seek money from Shepard Fairey.

A comparison of the Obama photograph taken by Jim Young and the Obama photograph taken by Mannie Garcia concerning Shepard Fairey’s ’Hope’.

From what I’ve read it seems Mannie Garcia simply wants to bring issues of appropriation and copyright directly to Shepard Fairey’s attention. However, it should be noted that Mannie Garcia works at the White House for Bloomberg-- so I doubt he would want to press too far into the issue.


http://blogs.phillynews.com/inquirer/sceneonroad/2009/01/found_again_the_poster_source.html
The information in this article is for general information purposes only. It is not, nor is it intended to be, legal advice for any particular person or circumstance, or for Internal Revenue Code purposes as described in IRS Circular 230. This article is not a substitute for obtaining legal advice from an attorney based on your particular circumstances.

Links of Interest:






Take care, Stay true,

Brian Sherwin

Senior Editor
Myartspace Blog
myartspace.com
New York Art Exchange (NYAXE)

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Saturday, January 10, 2009

Stealing Images Online… and other Copyright Issues

Stealing Images Online… and other Copyright Issues

The internet has created opportunities that visual artists would not have had in the past. However, with internet driven opportunity comes the need for greater responsibility-- artists need to be prepared to protect their art if a company or individual infringes upon them. It goes without saying that visual artists who utilize the internet for gaining exposure are faced with this burden. That said, it is a necessary burden. The rewards of online exposure outweigh the risk-- and with proper documentation the risk, under current copyright law, could very well become a reward if your art is infringed upon.

Dion at Art News Blog recently posted a blog entry, titled ‘Stealing Images Online‘ , that reminded me of some of the opinions that Gary Schuster, an attorney with Jacobowitz & Gubits, LLP (Walden , New York), stressed on the Myartspace Blog with the Art Space Law series. Mr. Schuster covered various topics, such as the legal aspects of image theft, copyright infringement, appropriation art, derivative works, copyright law, fair use, and image manipulation / alteration. Thus, I feel that it is important to highlight these topics once again:

What you need to know about Copyright laws . In regards to copyright registration and cases of fighting copyright infringement Schuster stated, “You may not bring a copyright infringement lawsuit unless the work has been registered. Furthermore, if the infringement occurs before registration, you are limited to receiving your "actual damages". If the infringement occurs after registration you are eligible for "statutory damages", which can be both higher and easier to obtain. You will also be eligible to recover your reasonable attorneys fees and costs.

Actually, the mere fact that you are eligible for statutory damages, attorneys fees and costs puts you in a stronger position in pre-litigation settlement negotiations. If all you can get is actual damages your settlement leverage is much reduced. With a law firm retainer of $5,000 or $10,000 or more for litigation, you definitely want to try to settle. You get all this for just $45.”

Ripped and Altered? What You Need to Know . In this entry Schuster discussed copyright infringement-- among other topics. Concerning copyright infringement Schuster stated, “Contrary to urban legend, there is no particular percentage which needs to be reached in order to permit a finding of infringement. Generally the tests are (i) was there access to the first work, (ii) was there copying, and (iii) was the copying substantial…”

Schuster went on to say, “Generally it means that the infringer copied a substantial portion of the original work. It doesn’t have to be literal, word-for-word copying. The "total concept and feel" of a work can also be protected by copyright. This is one of those areas where it comes down to "I know it when I see it." One thing that can be said with certainty is that substantial similarity is a question of fact rather than a question of law. The jury will determine whether the two works are substantially similar.”

Concerning derivative works Schuster stated, “A derivative work is, quite simply, one work that is derived from another. So, for example, a film is derived from a novel. A musical is derived from a film. One of the exclusive rights that a copyright owner has is the exclusive right to prepare derivative works, and authorize others to. If you own the copyright in a painting you have the right to prevent others from creating other works, derived from your painting, without your consent.”

Imagine Fair Use . Schuster explored the issues surrounding fair us. He stated, “Fair use permits the copying and distribution of copyrighted material, without the owner’s consent, for purposes of criticism, commentary, news reporting, teaching, scholarship or research. Fair use is where copyright law gives way to the First Amendment guarantees of freedom of speech and expression.”

Schuster provided examples of the controversy that can arise over claims of fair use. In the article Schuster described three specific tests used to determine whether a claim of fair use is acceptable or not. He also stated that issues of this nature become one of Copyright vs. The First Amendment if they end up in court.

The advice that Mr. Schuster provided makes for a good read if you are interested in art law. However, his advice does come with a disclaimer-- The information in this article is for general information purposes only. It is not, nor is it intended to be, legal advice for any particular person or circumstance, or for Internal Revenue Code purposes as described in IRS Circular 230. This article is not a substitute for obtaining legal advice from an attorney based on your particular circumstances.

As for me I can only say that at heart copyright law is an issue of respect .

Take care, Stay true,

Brian Sherwin
Senior Editor
www.myartspace.com

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Thursday, December 18, 2008

For the Love of God: Damien Hirst Threatens Young Artist with Legal Action

A collage by Cartrain involving Damien Hirst's 'For the Love of God'

There has been some buzz about a situation involving a young British graffiti artist and Damien Hirst. Apparently the young artist, known as Cartrain, took a lesson from Banksy’s playbook-- he displayed one of his collages in the National Portrait Gallery under the nose of security and staff. So where does Damien Hirst come into play you ask? The collages by Cartrain, which the artist has sold as prints, involve a parody of Hirst’s ‘For the Love of God’. It seems that Hirst was not thrilled to discover that a young graffiti artist had profited from prints involving his copyright protected works.

The Design and Artists Copyright Society, of which Damien Hirst is a member, contacted Cartrain after receiving direct instructions from Hirst. The society informed the young artist that he had broken the law by infringing upon Hirst’s copyright. Hirst’s demands were clear-- he demanded the original works and the halt of sales with the threat of legal action. Hirst also demanded the profit that Cartrain had made from selling his collages and prints. Four works were confiscated by DACS from Cartrain’s gallery on November 12th. Reports state that Cartrain only earned about £200 from sales of the work.

People are defending the work of Cartrain by stating that appropriation is not theft. However, appropriation can be considered theft if the work is protected by copyright. It really boils down to a fine line decided by judge or jury. True, art schools and law have very different opinions about the implications of appropriation. In the case of Hirst’s work-- which is known worldwide-- one could make a case for parody within the protections of appropriation.

Damien Hirst is not the only internationally renowned artist waving the legal stick around these days. Shepard Fairey, the visual spearhead behind Barack Obama’s campaign, recently stated that he will take legal action against “bootleggers” who have “hijacked” his “style”. That said, I find it ironic that Damien Hirst would be upset over someone infringing upon his copyright considering that he has infringed upon the copyright of others. Damien Hirst and Shepard Fairey have two things in common-- they have both settled out of court due to infringing on the copyright of others and they have both threatened legal action against artists who have violated their protected works. The saying, “you reap what you sow”, comes to mind. Did I mention that Cartrain is 16 years old? ‘For the Love of God’-- Indeed.

Links of Interest:

‘Appropriation’ isn’t theft, Mr. Hirst

Damien Hirst 'threatened to sue teenager over alleged copyright theft'

How Damien disappointed us

With Barack Obama Posters Comes Fame

Take care, Stay true,

Brian Sherwin
Senior Editor
www.myartspace.com

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Sunday, November 02, 2008

The Intentions of Shepard Fairey Should be Examined

HOPE by Shepard Fairey

Shepard Fairey, the artist behind the iconic HOPE image of Barack Obama, has been openly upset concerning individuals profiting off of the iconic posters on Ebay. Many of the Obama HOPE posters were distributed for free after Fairey donated them to the Barack Obama campaign. There have also been some reports about the artist being upset that other artists have violated his copyright by creating similar pieces for sell. For example, Fairey informed a U.S. News reporter that once the election is over he plans to go after "bootleggers" who have "hijacked his style" in order to create "copycat images" of Obama and McCain. The article goes on to say that Fairey hopes to make the "bootleggers" donate some of their profits to the ACLU. That said, I find it interesting that an artist like Shepard Fairey would become upset when others trespass on his intentions or emulate his methods. After all, Shepard Fairey is the same artist who has been exposed several times for infringing on the copyright of other visual artists. The irony surrounding Fairey’s anger over this issue is amusing at best.

Apparently there is a new twist to this issue in that Obama supporters who have obtained the free poster have started to crease the posters in order to detract people from listing them on Ebay. The action is in response to the good intentions that Shepard Fairey had behind the creation of the poster and his donation. They are aware of Shepard Fairey’s intentions, but they are obviously not aware of Fairey's sorted past concerning the intentions of other visual artists. The artists he has stolen from had specific intentions for their work. If Shepard Fairey is unable to acknowledge those intentions why should anyone care about his? Fairey certainly did not care about the intentions of the late Rene Mederos. In my opinion, people should consider this before running to Fairey’s defense.

In 2007 a shirt with an image, titled Cuban Rider, by Shepard Fairey was listed on the Bombing Science website. Lincoln Cushing, author of Revolución: Cuban Poster Art, recognized the image. He recognized it as an altered image from a poster by Cuban revolutionary artist Rene Mederos. Having worked closely with the family Cushing also knew that the Mederos estate was not aware of Fairey’s use of the image. The Mederos poster had been reproduced in Cushing‘s book with full permission from the Mederos estate, as well as David Kunzle’s book, Che Guevara: Icon, Myth and Message. So Cushing assumed that Shepard Fairey had discovered the image within the pages of one of those two books. Needless to say, Cushing contacted the Mederos Estate. After being exposed the shirt was discontinued and the Mederos estate was paid a small royalty fee-- some have suggested that it was a mere $1,000.

Shepard Fairey recalled the incident during an interview with Liam O'Donoghue for Mother Jones. In the interview Fairey stated, “There's a piece by Rene Mederos that I used, thinking, "Well, how would I ever pay this guy anyway because he's in Cuba?" All I really changed about that graphic was I put flowers into the gun and put a peace logo in it. With Castro and Che on horses I was definitely manipulating the original intention, but at the same time, it was a really beautifully done poster and tweaking it for my anti-war agenda was a way to pass that graphic along. So when the Mederos estate contacted me, I immediately paid him the exact same royalty rate that any artist would be paid.” Thus, Shepard Fairey knowingly infringed upon the copyright of another artist and acknowledged that he did not care about the intention that the late Rene Mederos had for the poster. Rene Mederos died in 1996-- apparently Shepard Fairey was not aware of that fact.

In the same interview Fairey also stated, “A lot of the stuff that I do is designed to try to circulate things that I think are awesome back into a new crowd. Even if I'm like a hip-hop artist recontextualizing a piece like a sample, I'm not going to say I own it, because I don't feel that way. When I'm using someone else's work as a reference point, I'm just trying to give them props.”. As I’ve mentioned before, if Shepard Fairey truly wanted to acknowledge the artists that he has ‘referenced’ he would be wise to acknowledge them on his website or in some other manner instead of hiding behind the ‘hope’ that no one will find out.

I think Shepard Fairey’s intentions are clear: He can ‘reference’ you, but you had better not ‘reference’ him. He can infringe on your copyright protected works, but you had better not infringe upon his copyright protected works. He can distort the intentions of a fellow artist, but a fellow artist had better not distort his intentions. Thus, I can’t respect the man or his art not matter how good his intentions are. I think individuals who support the rights and protections of artists and their work should examine the career of Shepard Fairey in great detail before defending his rights as an artist. People should examine his intentions before complaining about how others are violating his.
In closing, Shepard Fairey should take a long hard look in the mirror before being angry at Ebay sellers or people who have infringed upon his protected works. As the saying goes, you reap what you sow.
Untitled Silk-screen poster - Rene Mederos, Cuba, 1972. This double portrait by one of Cuba’s most famous poster artists depicts the revolutionaries Che Guevara and Camilo Cienfuegos as seen on the Art for a Change article. A must read!

From Art for a Change-- Screenshot taken from the "Bombing Science" website 7/18/2007, where the Fairey rip-off of Mederos’ poster was being sold as a T-shirt. Fairey copied the graphic without permission from the Mederos estate. Fairey did not publicly acknowledge his use of the Mederos image until after being exposed. One could ask how many other works Shepard Fairey has infringed upon. If Fairey is paying homage to artists like Mederos and the causes they fought for it would be nice if he would do it the right way by acknowledging their legacy as well as the copyright of their work. The intention behind these works should be known.

Links of Interest:

Obey Plagiarist Shepard Fairey
www.art-for-a-change.com/Obey/index.htm
With Barack Obama Posters Comes Fame
Take care, Stay true,

Brian Sherwin
Senior Editor

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Wednesday, August 13, 2008

Art Space Opinions: Public Knowledge and the Orphan Works Bill

I recently contacted Alex Curtis about the Orphan Works bill. Alex is the Director of Policy and New Media for Public Knowledge. Public Knowledge is a Washington, D.C. based public interest group working to defend citizens’ rights in the emerging digital culture. The first priority of Public Knowledge is to promote innovation and the rights of consumers, while working to stop any bad legislation from passing that would slow technology innovation, shrink the public domain, or prevent fair use. My hope is that we can have a civil debate about the bill. Do you support it? Are you against it? What are your concerns? Feel free to comment.

Brian Sherwin: Alex, you are involved with www.publicknowledge.org and you support the Orphan Works bill. As you know, there has been much confusion about this bill. Can you briefly tell us about the bill as you understand it? Also, why do you support it?

Alex Curtis: First, thank you for the opportunity today to discuss this (unfortunately) controversial topic. I very much appreciate it and I hope we can start a dialogue. I hope not to offend any of your readers with my different point of view, but I'd like to state things as clearly as possible to make sure we're all talking about the same thing. So, orphan works. Let's start at the beginning.

To use someone else's copyrighted work, generally you must ask the owner's permission. Because the term of a copyright lasts so long today (generally 70 years after the owner has died, or 95 years from publication if the owner is a corporation), it's quite possible an old work you might find today is still under copyright, even though the owner is dead or has gone out of business. That leaves millions of works, many of historical significance, unusable because no one can find the owner to ask permission, and the law requires permission. Those works without owners have been called "orphan works." The target of orphan works policy is those kinds of works, for which no owners exist. We have and continue to work to make sure current artists are found, so their works are not used without permission, and I'll hopefully tell you how later.

The aim of orphan works policy is to allow someone to use a work, whose owner can no longer be found, under some narrow but necessary conditions:

1. The user has to know the owner cannot be found by conducting a "qualifying search" for the owner. What "qualifying" entails, I'll get to a bit later;

2. After a search, if an owner is found or emerges, the user must negotiate with the owner in good faith to determine reasonable compensation for the use;

3. If a search is conducted and no owner is found, the user may use the work and avoid any statutory damages or injunctions for his infringement. In the unlikely event that the owner returns even after a search, go back to #2;

4. If a user's search was a sham or wasn't diligent enough and the user used the work anyways, when the owner returns, the user can be held liable for plain ole' copyright infringement.

Public Knowledge supports orphan works policy because we believe it introduces some common sense back into copyright. If a creator is long dead and gone and there are no discernible heirs or transfers of the copyright, what is the justification for no one using the work? Entire generations may never see that work because it hasn't yet fallen into the public domain because of the length of copyright. Even worse, that work could deteriorate before it falls into the public domain, and thus lost forever.

Lastly, I've heard artists concerned that their work would be "dubbed an orphan" or "declared an orphan," but that's not how the legislation works. Yes, the legislation proposes that when someone uses an orphan work that they designate it with a special mark, but in effect that work is only considered an orphan for that specific use. Each and every person who would like to use a work must conduct a new of their own search for the owner. They cannot rely on someone else's previous search, because that search may be out of date or that person may not have had the tools available to find the owner at the time. Just because one person couldn't find the owner today, doesn't mean that she can't be found tomorrow by someone else.

BS: What about negative consequences of the Orphan Works bill? Do you have any concerns at all about the bill? For example, many artists and art advocates take the position that if the Orphan Works bill is passed it will give unfair rights to individuals and companies in that they can continue to use images even if the artist who created the image comes forward. Thus, if an artists work is being used for a cause he or she does not support his or her opinion will not matter even if it is damaging to the artists career and social standing. Artists are concerned that they will not be compensated or have the ability to halt the use of their art in this scenario. What say you?

AC: I understand that there are many artists, especially those who create visual art, who are very worried that orphan works policy will let anyone copy their works. I've talked with and written to many artists who make their livelihood from their creativity, and believe it or not, everyone that I know working on orphan works policy is fighting for your ability to create and succeed. I have taken to heart many artists' concerns since Congress first proposed a study of the problem back in 2005, and we've tried to work with artists to address these problems.

One problem that I don't believe the bill sufficiently addresses is the problem of copyright registration. I'm not talking about visual registries, as we will in one of the questions below. Instead I'm talking about the current system. Visual artists especially find the registration process expensive and tedious, and worse yet, those who use it still cannot be found, online or otherwise. We want to make sure owners that exist today are able to be found, so they can be paid for their work and no one can claim that their works are orphans.

The concern you raise above, where an owner's work could be used for something that she does not stand for, or in a way that she doesn't agree with, is one I understand that some artists are very worried about. I do not want to dismiss this concern out of hand, but there are some incorrect notions I want to dispel. First, nothing in orphan works policy gives the user of an orphan work copyright rights in that orphan work. The user of an orphan work is called an "infringer" under the law. Period. There is no transfer of rights, even if the user did a qualifying search. Second, I've read suggestions that artists would be in breach of their exclusive rights licenses because orphan works policy allowed someone else to use their work. It's just not true. Infringers are infringers, and their use would not legally interfere with an exclusive contract between the owner and a licensee. Just as you, as an owner, would have no control over whether someone infringed your work, likewise you have no control over whether someone used your work as an orphan--both are infringement.

Also to address your question, I've heard the "the toothpaste was already out of the tube" scenario: once someone uses your work as an orphan, that it's too late because the infringement has already happened. I understand the concern here, but please bear with me while I try to explain why this has nothing to do with orphan works. Today, once someone infringes on your copyright, it has already happened and the toothpaste is already out of the tube. That user would be an infringer. The infringement happened without you knowing and there's nothing you could have done to stop it. He used your work without even bothering to look for you to ask your permission--probably because he never thought you'd find out or because he was too lazy. But that's the case even without orphan works, and there's nothing, besides court awarded damages, that could address it.

At least under orphan works policy, that same user would be required to have searched for you and if he still didn't find you and he still used your work, you would be reasonably compensated for that use. If he doesn't do those things, you're in the same spot as with a regular infringer. Additionally, if the infringer claims he did a search for you, he's got to show it to you up front, which will make it easy for you to determine whether he's a fraud or good-faith user so you can begin negotiating compensation.

Next, if someone uses your work as an orphan work after a search, but just copies it and doesn't add any value or include it in anything with their own original expression, then you could restrain, or obtain an injunction for, their future use. And you would be reasonably compensated for the use.

As for continued use of a work, if the orphan works user used the work in such a way that "recasts, transforms, adapts, or integrates the infringed work with a significant amount of the infringer's original expression..." the user can keep using the work but must pay the owner for that use, and give attribution to the owner if the owner so desires. I've heard concern that somehow large corporations are going to claim orphan works as a way to somehow get a "discounted" license fee. I don't see how this is possible. If the user is some big corporation, reasonable compensation is going to have to reflect that. Compensation would also have to take into account how the work was used for it to be reasonable--including the context of the use, to take care of the potential controversial cause or damage to the artists' reputation. I would think that every corporation would want to find the owner and license the work up front, because if they spend the money to conduct the search and still come up empty handed, there's still the possibility that they will have to compensate an owner if she emerges. Every orphan works owner has every incentive to find the owner, because they know they will have to pay for their use when an owner returns.

Sorry that was a long answer, but there were a number of overlapping issues and I wanted to try to keep them all separate.

BS: My understanding is that if the Orphan Works bill is passed artists will have to pay to be placed on online registries affiliated with the government in order to make sure that their copyrights are protected. Right now works of art have basic protections upon creation with no cost involved. Thus, many artists feel that if the bill becomes law they will have to pay for protections that are free at this time-- they will have to pay in order to own the rights to their own art. What are your thoughts on this?

AC: No, no, no. There are a lot of misconceptions about this, so let us first forget about orphan works and talk about the law today.

Today, you write down your original creative thought and it's copyrighted. That's it. No registration is needed for it to be copyrighted. Let's say that your creation is important to you and if someone were to infringe it, that you'd want to sue them to the greatest extent possible. If that's the case, the law allows for what's called "statutory damages" and those can amount up to $150,000 per infringement. To make statutory damages available to you, you have to register your work with the Copyright Office within three months of publication. If you don't, you cannot claim statutory damages.

It should also be said that, today, if you want to enforce your copyright in a court, you must register your copyright with the Copyright Office before you do it. This does not apply to foreign copyright holders, however (that's a topic for another time). In this scenario, statutory damages are not available to you, only "actual damages," which is essentially the economic harm that is sustained by the infringement. In many cases, "actual damages" is what you might have agreed to had you negotiated before the infringement. This is why I always tell artists that to the extent feasible, register your copyright so you have access to the higher statutory damages. That's what the big guys do, but they have deep pockets.

Under orphan works, nothing with regards to registration changes. Period. You don't have to lift a finger for your work to be copyrighted, in the same way you don't today.

The talk about "visual registries" or "online databases" that you might have heard with orphan works, are all efforts to try to make it easier for artists to be found. When I said above that we've been listening to artists, we have. Artist, especially visual artist, have complained that a big reason why they cannot be found is because the Copyright Registry isn't very useful to them. They don't register their works because it's very expensive and time consuming. It even costs a lot to register a change of address. Additionally, the Registry's online search only returns text results. So, if you're a visual artist, if someone searches the online registry for your work but doesn't know your name or textual information about the image, they have no way to compare that image they have in hand to any record in the registry--not a single record in the online registry displays a picture. To see a picture, the potential user would have to physically come to Washington, DC to search the records by hand, or pay someone to do it for them.

The registration of groups of images compounds the problem. Finding the image your looking for is hard enough, but with group registrations, even if you knew the artist, you'd have to sift through contact sheets of many small photos that can be submitted as a way to save on filing fees. This makes it even more difficult for a user to find the image that they're looking for, even if they have physical access to the registry.

So, hearing these problems, we suggested to the Copyright Office that their system needed an overhaul. It needed to allow for online registration, for online searches that produced images, and visual recognition technology to allow an orphan to be matched against images in the registry. The Copyright Office said it had neither the money or expertise for these updates.

If government was going to fail us, maybe the market would help to fill the gap. We suggested to policy makers that we should send up a flare to the online market that these services should exists to help owners and users. The Copyright Office could certify them, to make sure they met minimum quality standards.

Despite what you may have about orphan works, the use of these services would be entirely optional for copyright owners. Using these services as search tools for finding orphans would be required for users, though. We proposed these services as a way to improve the status quo--to help visual artists be found. If visual artists choose not to use the tools, it may be harder to find them--but the search must still be conducted, whether or not a "Google Search" returns the photo they're looking for.

As a point of clarification, it should be noted that using these services would not allow an artist to claim statutory damages in a court of law. We are suggesting that the Copyright Office allow more online services to access the Copyright Registry, to make it easier and cheaper for owners to "officially" submit their works. But we're not there yet.

BS: I've also read that some artists are concerned that they will not be able to afford to protect their works or that they will have to be selective as to which images are protected based on their financial difficulties. As you know, the majority of artists are not exactly wealthy. I've met hundreds of artists who have to work two jobs in order to support themselves as well as their creative aspirations. There is a growing concern that some artists will no longer post images online if the bill is passed due to those fees and the inability to pay in order to secure their art. What are your thoughts on this?

AC: As I said above, nothing in orphan works requires any artists to spend any additional money to register their works--whether that be at the Copyright Registry or with some online service. That said, we would like to see solutions arise in the market to make it easier for owners to be found, and maybe even register their works more cheaply. Digital technology should make things cheaper and more useful.

When I talk about these services, I think about sites like Flickr.com that allow anyone to upload as many images as they want for free. You get some added features as well as unlimited uploads for $25 a year, as compared to the cost of registering one of your works at the Copyright Registry: $35 per work. That's a huge cost difference, all because it's online and digital. Other services, like TinEye.com, search and index sites like Flickr and let you compare one image against the entire index. They do this for free. Some of these services may charge a minimum fee for an account like Flickr's "pro account", or require payment for using the search function, or no charge for any of it. They may provide additional services, like ways to help owners license their works, or print their works, etc, to offset the costs of their "registries."

Artists, established or struggling, would not be required to use any of these services under orphan works. Period. Nothing is required, and just because you don't upload your works does not mean a user's qualifying search ends when he can't find your image on Flickr.com. Would it help the rest of us find you by uploading what you can to one of these services that already exist? Sure. It might even have the added benefit of giving you exposure and even get paid for your creativity. But nothing is required.

BS: In your opinion, why do artists need the Orphan Works bill to pass? What are the benefits that you feel people are overlooking?

AC: I believe that orphan works policy promotes very sound copyright practices, and to that extent I believe all artists benefit. It requires users to search for owners to ask their permission to use a work. It requires users to negotiate in good faith and compensate an owner for the use of a work. Additionally, it encourages, without requiring, owners to make themselves more accessible and findable. It signals to the market that the needs of many artists are not being met, and encourages innovators to fill the gap. It encourages art societies to help their members develop best practices and help their constituents be found. And importantly, it goes out of its way to discourage outright infringement.

Some artists more heavily rely on the use of others' works in their own creative works. Just a few examples are: independent and documentary filmmakers, book authors, collage artists, parody and satirists, and DJs. The works of these artists are no more or less creative than the works they include or build from. Even though everyone has their own tastes, I don't think it's right to claim one kind or genre of art is more valuable than another--even if one follows from another. If you want to ensure your freedom of creativity to include another's work in your own, and are willing to search for the owner and compensate them for your use, orphan works policy should help you.

Lastly, many artists' work are not appreciated until after they have passed, maybe society wasn't ready for their creative expression. What if someone discovered your work but could not share it because there was no one to ask permission? Not to get too existential here, but if you have a sense of legacy or even pride in your work, how might you feel if you passed away and no one ever saw your life's work and creativity? I think orphan works addresses this problem.

BS: Finally, are you alarmed by the number of artist groups, collectives, and art world professionals that have spoke out against the bill?

AC: Yes. I don't know if I've changed any minds with my responses today. But at least there is this dialogue. Unfortunately, with many of the groups eluded to in your question, there is no dialogue. Many of these groups have had a knee-jerk reaction from the beginning and have polarized their membership with fear. They've created straw men for their memberships to rally against, when the truth is that those companies have had very little stake in this legislation (I wish they were more involved, but they're not). I believe the amount of effort put into building and rallying these groups' membership could have been refocused to actually help their membership, instead of scaring them into writing letters of opposition to Congress. It's really unfortunate, and may have even harmed those groups' credibility with members of Congress and their staff.

My group, Public Knowledge, has reached out to a number of artist organizations like photographers, graphic artists, comic illustrators, textile manufacturers, etc. in an effort to try to address their concerns. I've personally corresponded and talked to a number of concerned artists. Back in 2005, part of the problem for artists was the lack of visual searches at the Copyright Registration. We proposed remedies and actually got them included into 2008's legislation. To a certain extent, we believe that some groups have used that good will against us. But still we continue to try--and plan to push forward an effort to make the Copyright Registry more open and accessible to make it easier and cheaper for artists to protect their works and be found (if they so choose).

Thank you for reading what I've had to say. I'm sure some of my responses will spur other ones, and I'm glad to reply to more. Thank you for the opportunity to be heard, I really appreciate it.

You can learn more about Public Knowledge by visiting their official website-- www.publicknowledge.org . You can read more of my interview by visiting the following page-- www.myartspace.com/interviews.

Take care, Stay true,

Brian Sherwin

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Thursday, July 24, 2008

Adel Abdessemed Exhibit Spurs Bill to Stop the Harm of Animals in the Name of Art

Adel Abdessemed Exhibit Spurs Bill to Stop the Harm of Animals in the Name of Art:

A committee in San Francisco’s city government has introduced a bill with the hope of stopping the abuse, suffering, or death of animals in the name of art. The proposal is a response to a video installation by Adel Abdessemed which involved documenting traditional methods of food production in Mexico. The installation contained graphic imagery involving the death of six farm animals. The installation, which went on display at the San Francisco Art Institute, was canceled abruptly after the artist and others involved with the exhibit received death threats from animal rights extremists. The exhibit involved several sponsors, including the Andy Warhol Foundation.

The bill is still in the process of being drafted. If the bill passes artists who have harmed animals-- and anyone funding or housing the work --will be charged with a misdemeanor or felony. My understanding is that the bill will make it clear that artists can be criminally charged even if the work is ‘created’ in another country where harm to animals is not considered an offense. I have also read that it will be illegal for artists to take advantage of conditions that permit the death of an animal. For example, if the bill passes it would be illegal for an artist to photograph or record a pet being euthanized by a veterinarian-- assuming a vet would allow that in the first place.

Supporters of the bill are concerned that artists will create works that involve harming animals simply to gain the same media exposure that Abdessemed accomplished-- regardless if he wanted it or not. I think the bill is a great move. However, I’m sure there will be some buzz against this bill before everything is said and done. It all depends on what exactly the bill entails-- and how it develops over time. I can see how the bill could end up-- or trigger-- more harm than good if it is not carefully observed.

For example, politicians hoping to win the favor of animal rights groups and other supporters of the bill may push the bill beyond its original intention. That is why people need to pay attention to how this bill shapes. You never know what direction a new bill can take. Will it prevent hunters from having ’trophies’ mounted? Will it prevent grannies from having Fido stuffed? Are those not forms of expression in their own right? Will the bill be strictly against artists who utilize images of abused, suffering, or dead animals that they have caused or taken advantage of as a means of expressing an idea / concept… or will it result in fictional depictions of abused, suffering, or dead animals being illegal as well? I don’t think people will be happy if a student ends up in a youth detention center because he or she drew a cartoon of a dead animal in his or her notebook.

Again, I think the bill is a good step if it is done in the right way. However, politicians tend to drop the ball at the worst of times. At the same time I realize that some people feel that attacking any form of expression is wrong no matter what ethical standards are violated. What are your thoughts on this bill and the Adel Abdessemed exhibit?

(On a side note, I contacted the David Zwirner gallery in April hoping to schedule an interview with Adel Abdessemed. I wanted to offer him the chance to give his side of the story and to discuss his motivation for the installation. Unfortunately, the Press Assistant for David Zwirner informed me that Adel was not interested.)

Take care, Stay true,

Brian Sherwin

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Sunday, July 13, 2008

My Art Advice: Ask a Question

I don't know why I did not think of this before! As you may know, I ask people to send My Art Advice questions to my email or to my account on www.myspace.com, www.facebook.com, or www.myartspace.com. For now on simply ask your question here. It will be easier for me to keep track of what has been asked. From this point on I will include a label 'Ask a Question' on all My Art Advice posts so that everyone can refer to this post to see what has been asked already and add new questions if they want. I moderate comments so if you have a question that you do not want me to make public be sure to let me know or comment anonymous so that it can be made public without being attached to your identity, so to speak. You can still contact me by email or on one of my profiles, but I can't promise that I will read it.

Take care, Stay true,

Brian Sherwin

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Friday, June 13, 2008

Art Space Law: Imagine Fair Use

Gary Schuster, an attorney with Jacobowitz & Gubits, LLP (Walden , New York), has once again offered his time and knowledge-- this time concerning fair use.

Imagine Fair Use
By Gary M. Schuster

A lawsuit involving the rich and famous has just resulted in a court decision that illustrates the copyright concept of fair use and may forever change music licensing for certain films.

The lawsuit involves the song "Imagine" by John Lennon, one of the world’s most well-known and frequently performed songs. The song’s copyright is owned by Lenono Music, the music publishing company formed by John Lennon and Yoko Ono. Lenono Music has the exclusive right to reproduce, sell and distribute the song, and to authorize others to do so. That includes the right to have the music "synchronized in timed-relation" with audiovisual images. In other words, the copyright owner can issue a "synch license" for the music to be used in films, TV programs, advertisements or videos.

A filmmaker recently produced a documentary entitled Expelled: No Intelligence Allowed. The film examines intelligent design, a variation of the theory of creationism. In the film, a scientist argues that greater knowledge of science among the general public would "lead to the erosion of religion." The film’s narrator, Ben Stein, a well-known author and former speech writer for President Nixon, then states that this scientist’s ideas are not original. Instead, he is "merely lifting a page out of John Lennon's song book." The film then plays about 15 seconds of "Imagine" including the words "Nothing to kill or die for/and no religion too." The footage behind the music is a military parade, giving way to a close-up of Joseph Stalin.

The film's producers did not obtain a synch license from Lenono Music, and Lenono sued for copyright infringement. On June 2, 2008, Judge Sidney H. Stein handed a victory to the film producers, agreeing with them that use of the song was permitted as "fair use" and a license was not needed.

Fair use is a very old exception to copyright. Initially it was judge-made, but it is now found in §107 of the Copyright Act. Fair use permits the copying and distribution of copyrighted material, without the owner’s consent, for purposes of criticism, commentary, news reporting, teaching, scholarship or research. Fair use is where copyright law gives way to the First Amendment guarantees of freedom of speech and expression. Naturally there are qualifications and conditions. For example, the fact that teaching and scholarship can be grounds for fair use does not mean that a school to make multiple photocopies of an entire textbook for distribution to its students. The school must purchase the textbooks from the publisher. The producers of Expelled, however, convinced the court that their use of "Imagine" was fair use. At the time of writing this article, Judge Stein's decision had not been published, so we cannot be certain of his reasoning. However, based on what we know of the law and the facts we can make some good guesses.

Broadly speaking there are four tests for fair use, of which three are relevant.

1. The purpose and character of the use, including whether such use is commercial or non-profit/educational. Expelled is a documentary. Of course, it is also a commercial venture. But as films go, it is not like Harry Potter or Indiana Jones. Its primary purpose is to educate, not entertain, even if it does also seek to make a profit. Apart from the nature of the film is the nature of the use of the song. The song was not used as background music to a love scene or action scene. The song was actually part of the argument of the film, and its use was for the purposes of education, commentary or criticism. The court apparently concluded the purpose and character of the film, and of the use of the song, were non-profit/educational rather than commercial.

2. The amount and substantiality of the portion used in relation to the copyrighted work as a whole. As mentioned, the film used approximately 15 seconds of the song. The full song is approximately 3:14, so approximately 8% of the whole was used. Even so, that 8% was a very famous and recognizable portion of the whole. In many cases this could be enough for infringement, but apparently not here, probably because of the overriding First Amendment considerations.

4. The effect of the use on the potential market or value of the original work. In other words, does the allegedly infringing work seek to supplant and divert sales away from the original work; does it suppress the market or value of the original work. It appears the court concluded that 15 seconds of use in this documentary would not harm record sales, or the likelihood of other film producers seeking synch licenses, or reduce the fees paid for such licenses. However, once again, if not for the overriding First Amendment considerations, the court might well have gone the other way.

The fact that a documentary film producer can now use a song, without a license, if the song is part of the argument of the film, is a bit revolutionary. This case may have long-lasting repercussions, even if limited to documentaries. However, it is entirely possible that Lenono Music will appeal this decision. As wealthy and influential as the Lennon family is, the film’s producers had some heavyweight help of their own, namely, Stanford Law School 's Fair Use Project. Their goal is to "provide legal support to a range of projects designed to clarify, and extend, the boundaries of "fair use" in order to enhance creative freedom." In this lawsuit, so far, they have prevailed. Copyright has given way to the First Amendment.

There is another interesting and similar lawsuit underway right now. The author of the Harry Potter books, JK Rowling, has sued the author of a book called the Harry Potter Lexicon. That book is an unofficial reference guide to the wildly successful book series. The Fair Use Project argues that lexicons have been used for centuries to help readers better understand and appreciate other texts, and that writing a lexicon is impossible without substantial copying from the original text. So once again, it is Copyright vs. The First Amendment. The Rowling trial was held in April and we are now waiting for a decision.

The information in this article is for general information purposes only. It is not, nor is it intended to be, legal advice for any particular person or circumstance, or for Internal Revenue Code purposes as described in IRS Circular 230. This article is not a substitute for obtaining legal advice from an attorney based on your particular circumstances.

Links of Interest:
www.jacobowitz.com
www.jacobowitz.com/schuster.htm

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Saturday, April 19, 2008

Art Space Law: Nonprofit Fiscal Sponsorship

Gary Schuster, an attorney with Jacobowitz & Gubits, LLP (Walden , New York), has once again offered his time and knowledge-- this time concerning nonprofit fiscal sponsorship.

Brian Sherwin: Gary, what can you tell us about nonprofit fiscal sponsorship? How does it work and what do artists need to know?

Gary Schuster: Many arts organizations are structured as tax exempt, not-for-profit corporations rather than for-profit entities. This allows the entity to seek contributions from donors who can take advantage of the tax-deductibility of qualified charitable donations. However, forming and operating a not-for-profit corporation, and applying for tax-exemption, can be daunting. Also, some artists seek funding for projects that are temporary and do not need to form a corporation that, theoretically, can exist perpetually. A vehicle that enables unincorporated persons or projects to obtain the benefits of charitable donations is fiscal sponsorship.

In fiscal sponsorship in an arts setting, the artist partners with a pre-existing tax-exempt entity, the sponsor. Once the artist finds donors for her project, the tax-exempt entity can accept the donations and provide the donors with the necessary documentation for their tax deductions.

One requirement of fiscal sponsorship is that the intended activity of the artist comes within the declared charitable purposes of the sponsor. For example, an artist could not seek fiscal sponsorship from a tax-exempt hospital. The hospital’s charitable purposes probably do not include arts and cultural activities. The purposes of an entity are found in the Articles of Incorporation that were filed with the State when it was formed. It will not do to simply ask the President or other officer what the entity’s purposes are. The artist needs to confirm that the Articles of Incorporation include arts or cultural activities. Failure to do so could put at risk the tax deductibility of contributions received.

The sponsor has many legal and financial duties and obligations. The sponsor will receive the donations and give the donors the receipts that will be used in claiming tax deductions. The sponsor will pay the suppliers or vendors that the artist needs to pay to implement her project. The artist, quite literally, may never touch a single penny of the donations. The sponsor will maintain financial books and records concerning the donations and expenditures. The sponsor will prepare and file the annual reports and tax returns required by federal and state laws. The sponsor is also required to closely supervise the use of the contributed funds to insure they are used lawfully, efficiently, and for the declared charitable purposes. The sponsor is primarily liable for the use of the funds, both to the donors and to the IRS. The sponsor will keep close tabs on what the artist is doing. If an artist is not comfortable with that kind of supervision, fiscal sponsorship may not be the right choice for the artist.

Entities that are willing to serve as fiscal sponsors are generally not willing to take the next step, that being, finding actual donors for the artist’s project. The artist must still find the donors. However, artists may find that some donors are more comfortable in contributing, knowing that financial management of the artist’s project will be handled by an experienced entity.

A sponsorship should be the subject of a written agreement between artist and sponsor. Sponsors are usually paid for their services, in a range from 3% to 10% of the funds administered. While many sponsorship projects are short-term, sponsorship is also appropriate for the long-term. Sometimes, sponsors don’t just manage finances, but help develop and promote the artist more generally.

Somewhat surprisingly, fiscal sponsorship is rather rare and underutilized. The benefit to artists is obvious, but potential sponsors also benefit by being able to pursue their corporate goals without having to conceive, implement and closely manage suitable projects. Fiscal sponsorship should be explored by both artists and tax-exempt arts entities.

The information in this article is for general information purposes only. It is not, nor is it intended to be, legal advice for any particular person or circumstance, or for Internal Revenue Code purposes as described in IRS Circular 230. This article is not a substitute for obtaining legal advice from an attorney based on your particular circumstances.

Links of Interest:
www.jacobowitz.com/
www.jacobowitz.com/schuster.htm

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Monday, April 07, 2008

Art Space Law: Ripped and Altered? What You Need to Know.

I am pleased to introduce the second installment of Art Space Law. Gary Schuster, an attorney with Jacobowitz & Gubits, LLP (Walden , New York), has once again offered his time and knowledge to answer a question involving art law and the Internet.

Brian Sherwin: Gary , artists are often concerned about people 'stealing' or 'ripping' their art online. The main concern is that someone will still a digital image of an original work and alter it with a program in order to call the altered work their own. The rumor mill tends to turn... which leads to debate over what percentage of a digital image of an original work must be altered before it is considered an original work of art-- some people say 35%, others 75%... %'s get thrown about with no sources to back them. My question... is it true that an image, a jpg of one of my paintings for example, can be considered an original work of art if a specific percent of the jpg image of my original painting is altered digitally by someone using a program like photoshop? This is a HUGE concern for artists who display their work online. I'm asked questions like this often... perhaps you can give us the details?

Gary Schuster: That question touches on a number of interesting subjects. First there is the issue of copyright infringement. Contrary to urban legend, there is no particular percentage which needs to be reached in order to permit a finding of infringement. Generally the tests are (i) was there access to the first work, (ii) was there copying, and (iii) was the copying substantial? What is substantial? Unfortunately there is no very satisfying answer to this question. There is actually a book of more than 500 pages on just that subject, called "Substantial Similarity in Copyright Law." One can only examine a number of individual cases to get a feel for when someone has gone too far. Generally it means that the infringer copied a substantial portion of the original work. It doesn’t have to be literal, word-for-word copying. The "total concept and feel" of a work can also be protected by copyright. This is one of those areas where it comes down to "I know it when I see it." One thing that can be said with certainty is that substantial similarity is a question of fact rather than a question of law. The jury will determine whether the two works are substantially similar.

A second concept is that of derivative works. A derivative work is, quite simply, one work that is derived from another. So, for example, a film is derived from a novel. A musical is derived from a film. One of the exclusive rights that a copyright owner has is the exclusive right to prepare derivative works, and authorize others to. If you own the copyright in a painting you have the right to prevent others from creating other works, derived from your painting, without your consent. The scenario you describe about a digital artist modifying your image seems to fit squarely within this description. Since that digital artist created a work derived from yours without permission, I don’t have the slightest hesitation calling him a copyright infringer.

However...there are also the concepts of appropriation art and transformation. Some artists take newspaper articles, product packaging, postcards and all sorts of found objects, including the artwork of others, and assemble them as their own work of art. The found objects are frequently the subjects of copyrights owned by someone else. The found objects might also be trademarks, or the name and likeness of celebrities, both of which are also personal property like copyrights. The work is called appropriation art because the artist "appropriates" the property of someone else and puts it in their artwork. Appropriation art is an increasingly common type of art, and without doubt it can be very creative. I suppose it is advances in technology which have made it possible. However, it clearly bumps into the exclusive right to prepare derivative works and the rights in trademark and name and likeness.

I must also mention another concept in this area, and that is the First Amendment. Because of the First Amendment there are exceptions to the usual rights of ownership of copyright, trademark and name and likeness. This carve-out is known as "fair use". In short, if your work of appropriation art has sufficient First Amendment implications, you may have the "fair use" right to use a copyright, trademark or name and likeness without obtaining permission. This can be illustrated by comparing two actual cases.

In the first, an artist named Gary Saderup made a simple pencil portrait of The Three Stooges and sold t-shirts printed with the drawing. The agent of The Three Stooges sued and the artist lost. In another case an artist name Rick Rush painted Tiger Woods winning one of his early championships. In the background were portraits of some of golf’s greatest champions over many decades and the word "Leaders". The idea was that Woods was a historic golfer and was joining the company of these great champions. Thousands of posters of this painting were printed and sold. Tiger Woods didn’t give permission, didn’t get a penny, and he sued. Unlike the agent for The Three Stooges, he lost.

Tiger Woods lost because the painting was considered to be visual journalism, history and commentary. These First Amendment considerations trumped his right to control the use of his image. You could also say that Rick Rush "transformed" Woods’ image and made something more of it. Gary Saderup, on the other hand, did not transform their images into anything grander or more meaningful. He just copied them. So one work of appropriation art had First Amendment implications and was transforming and the other was not.

To be precise, fair use comes into play when a work is copied for purposes of criticism, comment, news reporting, teaching, scholarship, and research. The right is not absolute. As in so many areas, there is a balancing test to be done. So for example, even though a school is teaching, it cannot make multiple copies of a textbook for its students and claim fair use. It must buy copies from the publisher.

There is one final point to make. Copyright infringement requires making copies. An original work of art is not a copy. You can paint a portrait of Tiger Woods (even one that is not transformative) without his consent because you are making an original painting and there are no copies. If you print and distribute posters derived from your painting then you are making copies and you do need permission. Unless you can claim fair use! All very interesting. Unfortunately there are still no bright lines to guide artists in their work. I still think that the artist in your example is infringing.

The information in this article is for general information purposes only. It is not, nor is it intended to be, legal advice for any particular person or circumstance, or for Internal Revenue Code purposes as described in IRS Circular 230. This article is not a substitute for obtaining legal advice from an attorney based on your particular circumstances.

Links of Interest:

www.jacobowitz.com/
www.jacobowitz.com/schuster.htm

Labels:

Monday, March 31, 2008

Art Space Law: What you need to know about Copyright laws

I am pleased to introduce a new series on the Myartspace Blog-- Art Space Law. In this series I will tackle various issues concerning art law. I will focus mainly on issues involving art law and the Internet. For this series I will ask professionals for their opinions. Gary Schuster, an attorney with Jacobowitz & Gubits, LLP (Walden , New York) has offered his time and knowledge about various laws concerning art. For the start of this series I will ask Mr. Schuster various questions about art law. Enjoy.

Brian Sherwin: Concerning copyright laws... my understanding is that a work of art is automatically copyrighted at the time of its creations, but there is still a burden of proof if at some point an issue over a piece goes to court. Some artists will document their work-- take dated pictures of the piece as it is being created and finished, place the pictures in an envelope, and mail it to themselves as a form of 'poor mans' copyright. Does the poor man method hold up in court? Or should artists be more serious about having their work legally copyrighted?

Gary Schuster: There are several good reasons to formally register your work, and as you say, one of them is evidence. How do you prove what you created, and when, and what it looked like? The certified mail method does provide some evidence of that and could hold up in court. However a clever lawyer could cast doubt and poke holes in that evidence. How do we know you (and not someone else) created the work that is in the envelope? Where has that envelope been since it was mailed and received? How do we know you didn’t steam open the envelope and replace the contents with something else? What if you lose the envelope, or your dog eats it? These are called "chain of possession" issues.

Formal copyright registration eliminates most chain of possession issues. When you submit a registration you must submit a copy of the work. That copy just sits there, undisturbed, in the vast files of the Copyright Office. There is no threat of steam, loss or dogs. When you get to court, the copy that comes from the Copyright Office is the strongest possible evidence.

Furthermore, the copyright law provides that a copyright certificate constitutes "prima facie evidence" of the validity of the copyright claim and of the facts stated in the certificate. That means there is a "rebuttable presumption" that your copyright is valid, and that you are the author of the work. You do not have to prove those facts at all. They are presumed. Instead your adversary has the burden of proving the facts are incorrect. That is a significant advantage that you would not obtain with the certified mail method.

There is more. You may not bring a copyright infringement lawsuit unless the work has been registered. Furthermore, if the infringement occurs before registration, you are limited to receiving your "actual damages". If the infringement occurs after registration you are eligible for "statutory damages", which can be both higher and easier to obtain. You will also be eligible to recover your reasonable attorneys fees and costs. Actually, the mere fact that you are eligible for statutory damages, attorneys fees and costs puts you in a stronger position in pre-litigation settlement negotiations. If all you can get is actual damages your settlement leverage is much reduced. With a law firm retainer of $5,000 or $10,000 or more for litigation, you definitely want to try to settle.

You get all this for just $45. Even so, I understand this can get very expensive when there are dozens or even hundreds of works to register. Ideally each work will have its own registration. However, you can also register a collection of works under a single title. The Copyright Office website has instructions and regulations on doing that. That is not ideal for the long term but it will serve in the short term.

The information in this article is for general information purposes only. It is not, nor is it intended to be, legal advice for any particular person or circumstance, or for Internal Revenue Code purposes as described in IRS Circular 230. This article is not a substitute for obtaining legal advice from an attorney based on your particular circumstances.

Links of Interest:

www.jacobowitz.com/
www.jacobowitz.com/schuster.htm

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