Saturday, August 15, 2009

Lowbrow Meets Highbrow


Issue of Juxtapoz Magazine
Cover art by Shepard Fairy
"A frog is either lowbrow or highbrow.

If you catch it, it's low. If you order it in a French restaurant, it's high."

-Unidentified chef, from Burkhard Bilger's Noodling for Flatheads
In 2007, commenting on the blog PaintersNYC, artist Kelli Williams observed that it's hard to be a Juxtapoz artist "in an ArtForum world." Juxtapoz is a popular magazine dedicated to showcasing contemporary "lowbrow art." It was founded by the artist Robert Williams in 1994. The "ArtForum world" of Kelli William's statement references the magazine of that name, but also the "high art" scene it covers, of which New York City, for the time being, remains an - if not the - epicenter. Until recently, the artwork featured in ArtForum was very different from that seen in the pages of Juxtapoz. Juxtapoz is representative of the Los Angeles art scene, and the U.S. west coast scene more generally, where the aesthetics of pop surrealism, folk art, post-graffiti, or street art are wholly embraced.

But artwork infused by Juxtapoz's colorful spirit is no longer uncommon in New York galleries. Andrew Schoultz, Tim Biskup, and Jeff Soto, talented west coast artists regularly lauded in the pages of Juxtapoz, today exhibit with the Morgan Lehman and Jonathan Levine galleries, and influential post-graffiti artist Barry "Twist" McGee is represented by the renowned Deitch Projects. Jonathan Levine makes plain his dedication to the post-graffiti aesthetic; his gallery's website states that its mission is to exhibit "work influenced by illustration, comic books, graffiti art and pop imagery." Perhaps it's no longer so hard, then, to be a Juxtapoz artist "in an ArtForum world"?

But, more importantly, does lowbrow art require the affirmation of the "high art" world - for easy contrast, let's call it highbrow art - in order to be considered mainstream or legitimate? If so, what exactly is the cultural significance of highbrow art to the world at large?


Jeff Soto
"Purple Heart"
2007
Acrylic on wood
12 x 12 inches

The commercial success of books like Beautiful Losers: Contemporary Art and Street Culture and Wall and Piece, the latest offering from the infamous British artist, Banksy, suggest that pop surrealism, post-graffiti, and street art succeed in connecting with the multitudes. On the other hand, it's an uncontroversial fact that highbrow art generally doesn't move the masses (with the exception of its remarkable ability to offend the religious sensibilities of the Christian Right and certain mayors). But highbrow art doesn't simply fail to connect with the general population; the fact is, most folks sneer at, mistrust, or resent ArtForum's world.

Perhaps because they feel beleaguered by popular tastes, many players in the world of highbrow art - artists, gallerists, critics, and curators alike - reject the influx of pop surrealism and post-graffiti flavor. But their objections will inevitably prove inconsequential; as the Borg of "Star Trek" put it, "resistance is futile." Even if some of the more esoteric subcultures of the Juxtapoz arena - Tiki culture, for example - are unlikely to find a toehold in the world of "high art," the graphic influences common to post-graffiti work already inform the paintings of contemporary art world darlings like Dana Schutz, Marcel Dzama, Trenton Doyle Hancock, Ryan McGuinness, Lisa Yuskavage, Yoshitomo Nara, and Jules de Balincourt. (In fact, Dzama and McGuinness have been featured in Juxtapoz; it won't be long before other celebrated highbrow artists are, too. One wonders if the lowbrow label will be applicable for much longer.) And then there are artists like Judith Schaechter, whose stained glass works were lauded in the pages of Juxtapoz years before her work hung in the Whitney Museum or before she received Guggenheim and National Endowment for the Arts Fellowships.


Judith Schaechter
"Hyena Snake Comet"
2004-2008
Stained glass
30 x 33 inches

Much of the highbrow resistance to pop surrealism and post-graffiti is rooted in the self-identified elites' distrust of populism. Comic books and strips are intended for mass consumption, but graffiti is unquestionably the most populist of the lowbrow tributaries. No art form has fewer barriers to entry; all you need is a can of spray paint and a little chutzpah. Ask someone knowledgeable about the subject to relate the history of modern graffiti, and you'll likely hear an abridged version, one that begins in the 1970s, in and around New York City's Bronx River Houses, and runs parallel to the development of hip hop. City funding for arts and culture programs was pitifully low at the time, and enterprising teens looked for new ways to entertain and express themselves. As Lady Pink, an influential graffiti artist of the late 1970s and 1980s, explains, graffiti was the most available "forum for free speech."

Of course, the human urge to make marks predates the Bronx River Houses by millennia. Our ancestors depicted their quarry on cave walls and, more recently, citizens of ancient Rome scribbled their political opinions on market stalls (hence the word's etymology, from the Italian graffiare, meaning "to scratch or scribble.") But during the early days of modern graffiti's ascendancy, practitioners prioritized ego over observation or socio-political commentary. The pioneers of the 1970s and 1980s graffiti scenes in New York City and Philadelphia - Taki 183, StayHigh 149, Cat 161, and Cornbread, among others - were primarily known for their "tags," stylized monikers spray painted on walls and subway cars. They vied for renown by tagging as many surfaces as they could, and walls that were difficult to access had a special cache. The competitive behavior of these early graffiti "artists" might be best described as base scent marking, activity essentially indistinguishable from the industry of the bored high school student who scratches "(x) was here" on the wall of the bathroom stall. Fortunately, as more artists entered the nascent graffiti scene, such adolescent "battling" became insufficient impetus; soon, the egotistical tag evolved into something more colorful and complex. Artists added characters, often comic in nature, a result of their limited palettes and time frame, and, before long, these characters evolved into "pieces" (short for masterpieces). The best graffiti artists came to value style and artistry as much as placement.

The conceptual and social strengths of graffiti and street art are rooted in the artists' acceptance of temporality and his or her desire to engage the environment and citizenry directly. As Simon Hattenstone, a features writer for The Manchester Guardian, writes, "Since spotting my first few Banksies I have been desperately seeking out more. They make me smile and feel optimistic about the possibilities of shared dreams and common ownership." Insofar as it is truly democratic, the street artist's approach is fundamentally distinct from that of those who aspire to "high art" success. "Fine artists" are essentially aristocratic in inclination. They are the elites who operate within the context of "high art" institutions; their work is most often viewed in semi-sacred, unlived in spaces, by people who talk about the work in reverent whispers. Street art, by contrast, is viewed by everybody who happens past the artwork. But, today, as the post-graffiti movement sees many of its more celebrated artists entering the "high art" sphere, the populist flavoring of the culture is eroding.


Banksy
"Balloongirl"
Artwork on West Bank barrier between Israel and the West Bank
2005

Is the aesthetic melting pot a bad thing? The answer depends on your perspective, of course; personally, I'm all for it. Like many contemporary artists, I'm not alone in feeling that my artwork and aesthetic inclinations plant a standard somewhere between the poles of Juxtapoz and ArtForum. Just as I feel torn between my rural roots and the creative community and energy of city life, so too am I drawn to elements of both art orbits, east and west, highbrow and lowbrow. I live and work in New York, so I've cultivated an appreciation for the importance of conceptual heft. But I'm also an erstwhile subscriber to Juxtapoz who, in my youth, eagerly thumbed through the pages of the Advanced Dungeons & Dragons Monster Manual, read fantasy novels and comic books, and honed my drawing chops by copying from comic strips. Perhaps I'm biased, then, but it seems that aesthetic commingling introduces hybrid vigor into otherwise "inbred" scenes.

Too many circles of the "high art" world are poisoned by intellectual pretension, obscurantism, and exclusivity. The ArtForum world is principally concerned with auction results and art historical significance. In east coast MFA programs, the mills of the contemporary "high art" world, a common question asked of students is, "Where does your work fit in the historical trajectory?" Indeed, at great cost to social legitimacy, the "high art" world has prioritized originality and artistic genealogy.

Much of the "lowbrow" scene, by contrast, is blighted by the artists' focus on disposable pop culture, their willingness to cozy up to the marketing machine, and their populist posturing. In an interview with Juxtapoz, one young artist said,
"When it comes right down to it, I draw the stuff I like, and people can take it all for whatever they want. I would say that 95 percent is liking big boobs and butts, the other five percent is brain farts that end up in a sketchbook that later ends up as a painting or whatever."
Although I wrote down this quotation without recording the artist's name, I do recall appreciating some of his graphic skill. Still, when I'm confronted with such a thoughtless statement, I can appreciate the animus that brooding, theory-oriented types have for lowbrow art. Where is the evidence of this young artist's vocational mindfulness, his rigorous passion, his poetic sensibility? Of course, his defenders would likely praise his candor, but, in truth, he's posturing as much as the bespectacled, black-clad fellow who insists in his jargon-laden artist statement that Jacques Derrida informs all of his output.


Marcel Dzama
"Untitled"
2005
Watercolor on paper
14 x 11 inches

Despite haughty sneers from individuals on both sides, it seems to me that the transition that so many post-graffiti artists are making, from the streets to the galleries, could (and should) help create a less sectarian art world. The selfish pretensions of the highbrow art world could be tempered by an influx of no-nonsense, illustrative exuberance, and the lowbrow art world could jettison some of their conceptual superficiality by taking the philosophical and moral obligations of their vocation more seriously. That is, in any case, my hope.

Image credits: Juxtapoz cover image ripped from Rotofugi.com;; Jeff Soto image ripped from the Jonathan Levine Gallery website; Judith Schaechter image ripped from the artist's website; Banksy image ripped from the Brian Sewell Art Directory; Marcel Dzama image ripped from David Zwirner website

(Note: This post appeared concurrently on the art blog, Hungry Hyaena.)

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Tuesday, May 12, 2009

Bill Viola to receive Catalonia International Prize 2009

BILL VIOLA - Ocean Without a Shore, 2007 3-channel High Definition Video/Sound Installation Production stills Photo: Kira Perov

James Cohan Gallery has announced that artist Bill Viola has been awarded the 2009 Catalonia International Prize. The prize, which is also known as the Premi Internacional Catalunya, was awarded to Viola by the Catalonian government of Spain.

The Catalonia International Prize is an annual award that is granted to individuals who contribute to the development of scientific, cultural or human values around the world through their creative work. The prize has existed since 1989.

Bill Viola will receive the prize from the president of the Catalan Government during a ceremony scheduled for June 30th at the Palace of the Generalitat, in Barcelona. For more informatin visit, www.jamescohan.com or www.billviola.com.

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Sunday, May 10, 2009

When Art Dealers Go Bad: Run Ronnie Run!

Art dealer Ronald Coles at his Kenthurst gallery in 2004. Photo: Natasha Paes/Hills News

In February 2009 hundreds of complaints were filed in Australia concerning art dealer Ronald Coles. This was due to two key factors. First, Coles had orchestrated an art market scheme that involved selling forgeries that he claimed were original works by Norman Lindsay and other famous Australian artists. Apparently he had the fakes created in China. Second, Coles owed millions of dollars to his angry clients and allegedly had stolen authentic works of art as well from his cliental. The forgeries had ended up for sale at auction houses and other venues while the legitimate stolen works had been sold online.

Australian authorities raided the Ronald Coles Investment Gallery and Coles residence only to find a large collection of firearms and hundreds of stolen paintings-- some of which were valued at over $4 million at the time of the bust. Afterwards dozens of former clients discovered that works of art that they had entrusted to Coles had been sold on the internet while others found out that the works they had purchased from Coles were in fact fakes. Unfortunately, Ronald Coles was no where to be found-- he has been on the run since before the police raided his property.

It has since been revealed that Coles had been running his scheme as early as 1994. Rumors state that other professionals within the market were aware of Coles activity but were wary of exposing him out of fear that the market as a whole would be scrutinized. In other words, if those claims are true it would mean that other professionals kept silent while Coles established a national reputation for himself as a legitimate art dealer and broker.

The plot thickens-- Ronald Coles is currently running from more than just the law. Recent buzz claims that Coles vanished with over $1 million in cash that belonged to an under-the-table client-- an outlaw biker (bikie for the people down under) gang in Australia. Needless to say, the biker gang did not bother with a formal complaint to Australian authorities. Instead they intimidated Coles stepdaughter, Sage Carver, who also happens to be an art dealer.

Sage Carver claims that the gang told her that they want to take Ronald Coles for a “ride”. However, the name of the specific gang has yet to be released to the press-- though the story has been confirmed by press in Sydney under the condition of anonymity. Apparently members of the biker gang had shown up at a gallery opening hosted by Carver in order to find out where Coles had gone. The outlaw biker gang members left with five paintings after Carver was unable to provide them with information.

A senior member of the outlaw biker gang, under the condition of anonymity, informed the press that the gang had invested money in Coles operation and that the shamed art dealer owes millions to over a dozen dozen senior members of the gang. The outlaw stated that the biker gang has the resources and the manpower to find Ronald Coles before he is captured by law enforcement, stating that “one way or another“ his gang will get their investment back.

The senior member of the outlaw biker gang made it clear to the press that Ronald Coles can only run for so long. All I can say is that Coles had better keep running-- or do the smart thing and run to the nearest jail cell… though it might be wise for him to pay back a few of his clients first.
Link of Interest:

Bikies want to have a 'chat' about their $1m
www.smh.com.au/national/bikies-want-to-have-a-chat-about-their-1m-20090509-aykb.html?page=-1

Take care, Stay true,

Brian Sherwin
Senior Editor
myartspace.com
www.myartspace.com
Myartspace Blog on Twitter
www.twitter.com/myartspace_blog

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Saturday, May 09, 2009

Downward Spiral: Confidence in Contemporary Indian Art drops 90%

Diamonds, 2007, Bindis on panel, 64.25 x 70.25 inches. By Bharti Kher

According to ArtTactic, a London based research company that examines the art market, the art market boom for contemporary Indian art may very well be over-- at least for now. ArtTactic’s confidence index states that art market confidence in contemporary Indian art has dropped by 90 percent since last October. ArtTactic’s data is based on a number of factors-- including a balance between pessimistic and optimistic art market professionals who respond to their surveys. The responses were offered by over 80 individuals-- ranging from Indian and international collectors, art dealers, art advisers, to auction house specialists.

The confidence for Indian art in general has dropped 63% in the same length of time. The report states that the market for Indian art in general may take anywhere between two and 10 years to recover due to the aftermath of a market that sent prices for Indian art souring in the last few years. In fact, just over a year ago prices for some Indian artists had doubled-- a rapid increase in what turned out to be a paper-tiger market. The founder of ArtTactic, Anders Petterson, has said, “people see there’s nothing to hold these prices up any more.”.

The current slump is largely due to the state of the economy and the financial crises that has swept the world-- another sign that the stability of the art market in general can shift rather quickly. The implications of the bubble-burst market for contemporary Indian art may end up being disastrous for western art dealers who invested heavily in Indian artist since 2006. Concerning the burst Petterson has stated, “Western galleries got involved with Indian art at a high price-point and now they’re stuck with it.”

Needless to say, there is some concern that younger contemporary Indian artists may end up in obscurity due to the fact that the high prices for their work is no longer valid within the current art market-- 10 years is a long time to wait for the art market to recover after having been introduced to rising success early on.

Young contemporary Indian artists are not alone. There has also been a downward spiral in the art market for contemporary Chinese art. Similar to the contemporary Indian art market many of the top selling Chinese artists were virtually unknown before the Chinese art market boom. Successful young contemporary artists from India and China reaped what quick fame and fortune offers to artists who dominate the global art market.

I suppose the lesson to be learned from this is that success can be fleeting-- these young artists have been caught in the downward spiral of the economically burdened art market. That said, the art market may recover just as fast as it crashed. If the global financial crises has taught us anything it is that the unexpected can happen.

Link of Interest:

www.arttactic.com

Take care, Stay true,

Brian Sherwin
Senior Editor
myartspace.com
www.myartspace.com
Myartspace Blog on Twitter
www.twitter.com/myartspace_blog

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Frieze Art Fair Exhibitor List 2009 (A-F)

The 2009 exhibitor list for Frieze Art Fair (www.friezeartfair.com) has been made public. According to the Frieze website-- details of Frieze Art Fair 2009, 15-18 October, have been announced by directors Amanda Sharp and Matthew Slotover. The site explains that a fresh and exciting addition for 2009 will be the first presentation of Frame, a new section within the fair dedicated to solo artist presentations. Frame will show young galleries from around the world that have been in existence for less than six years.
Frieze Art Fair takes place every October in Regent’s Park, London. The fair provides an environment to introduce and showcase new and established artists to visitors from around the world. Frieze Art Fair features more than 150 galleries from around the world, providing visitors with a unique opportunity to see and buy art by the world’s leading artists. The fair hosts an annual curatorial programme, presented by Frieze Foundation.
Clare Stephenson -- Analysis & Reflection, 2009, framed xerox and collage on paper, 62 x 47.5 x 4.2 cm -- Represented by Sorcha Dallas
Frieze Art Fair Exhibitor List 2009 (A-F)
Galería Juana de Aizpuru, Madrid -- www.juanadeaizpuru.com
Galería Helga de Alvear, Madrid -- www.helgadealvear.com
Andersen's contemporary, Copenhagen -- www.andersen-s.dk
Galerie Paul Andriesse, Amsterdam
The Approach, London -- www.theapproach.co.uk
Galerie Catherine Bastide, Brussels -- www.catherinebastide.com
Boers-Li Gallery, Beijing -- www.boersligallery.com
Marianne Boesky Gallery, New York -- www.marianneboeskygallery.com
Kaye Donachie -- Every mornin' our love is reborn, 2004, Oil on canvas, 24 5/8 x 35 3/8 inches -- Represented by Marianne Boesky Gallery
Galerie Isabella Bortolozzi, Berlin -- www.bortolozzi.com
The Breeder, Athens -- www.thebreedersystem.com
Broadway 1602, New York -- www.broadway1602.com
Gavin Brown's enterprise, New York -- www.gavinbrown.biz
Galerie Daniel Buchholz, Cologne -- www.galeriebuchholz.de
Luis Campaña, Berlin -- www.luiscampana.de
Galerie Gisela Capitain, Cologne -- www.galerie-capitain.com
Casa Triângulo, Sao Paulo
Sadie Coles HQ, London -- www.sadiecoles.com
COMA Centre for Opinions in Music and Art, Berlin -- www.coma-berlin.com
Stef Driesen--Untitled, 2008, Oil on linen, 70.875 H x 59 W inches -- represented by Marc Foxx
Contemporary Fine Arts, Berlin -- www.cfa-berlin.com
Corvi-Mora, London -- www.corvi-mora.com
Sorcha Dallas, Glasgow -- www.sorchadallas.com
Thomas Dane Gallery, London -- www.thomasdane.com
Galleria Massimo De Carlo, Milan -- www.massimodecarlo.it
Dicksmith Gallery, London -- www.dicksmithgallery.co.uk
doggerfisher, Edinburgh -- www.doggerfisher.com
Galerie Eigen + Art, Berlin -- www.eigen-art.com
Galerie Frank Elbaz, Paris -- www.galeriefrankelbaz.com
Foksal Gallery Foundation, Warsaw

Joel Croxson-- Echo Balls, 2009, Acrylic on Linen with wooden strip, 130 x 68 cms -- represented by Dicksmith Gallery
Galeria Fortes Vilaça, Sao Paulo -- www.fortesvilaca.com.br
Marc Foxx, Los Angeles -- www.marcfoxx.com
Carl Freedman Gallery, London -- www.carlfreedmangallery.com
Stephen Friedman Gallery, London -- www.stephenfriedman.com
Frith Street Gallery, London -- www.frithstreetgallery.com

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Sunday, April 26, 2009

James Rosenquist loses home, two studios, and art to a wild brush fire in Florida

Sun Li, Oil and acrylic on canvas, 74.3 x 48 in. (188.6 x 121.9 cm.), 2005. Courtesy Acquavella Galleries. Painted at Aripeka, FL

The west Florida home of world renowned artist James Rosenquist has been lost to a wild brush fire. The fire also claimed two of Rosenquist’s Florida studios-- which contained recent artwork that was destined for an art show in New York City. Rosenquist, 75, has stated that he was “totally wiped out”. I’ve been told that Rosenquist evacuated safely and that he watched his home and studios burn from a boat near his property. Apparently the 80 acre fire has since been contained. No one was injured in the blaze.

Most of the media reports of the incident describe James Rosenquist as a famous Pop artist. However, when I interviewed Rosenquist in 2008 he offered some thoughts on that. He stated, “They called me a Pop artist because I used recognizable imagery. The critics like to group people together. I didn't meet Andy Warhol until 1964. I did not really know Andy or Roy Lichtenstein that well. We all emerged separately.”.

Links of Interest:

James Rosenquist: Painting is done with a paintbrush -- Myartspace Blog www.myartspace.com/blog/2009/01/james-rosenquist-painting-is-done-with.html

Interview with James Rosenquist -- Myartspace Blog
www.myartspace.com/blog/2008/04/art-space-talk-james-rosenquist.html

Take care, Stay true,

Brian Sherwin
Senior Editor
myartspace.com
www.myartspace.com
Myartspace Blog on Twitter
www.twitter.com/myartspace_blog

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Friday, April 24, 2009

Damien Hirst Talks Fallen Prices, Diamond Skulls, and Bronze Meteorites.

For the Love of God by Damien Hirst

Damien Hirst has been busy with the largest exhibit of his artwork to date-- which recently opened in the Ukrainian capital of Kiev at the Pinchuk Art Centre. The exhibit, titled “Requiem”, was organized by billionaire Victor Pinchuk and involves more than 100 works of art by Hirst. However, Hirst apparently has other things on his mind. He recently made statements about plans for exhibiting his $100 million platinum and diamond skull, titled For the Love of God, throughout London and that he is thinking about making bronze meteorites. Hirst also recently commented about money and the art market.

Damien Hirst is in a unique position due to the fact that he is a top selling artist as well as an influential-- did I say extremely wealthy?-- art collector. That said, Hirst has stated that he is not buying in the current market. Apparently he is waiting for prices to be more favorable before investing. Hirst stated that ’Cash is King’ in the current art market-- suggesting that artists and art dealers are willing to accept less due to the burden of the fractured economy-- thus, it is a waiting to game to capture great deals.

Hirst knows the market-- last year an auction of his work at Sotheby’s earned nearly $200 million. The irony being that Hirst’s groundbreaking auction success coincided with the bankruptcy of Lehman Brothers Holdings Inc.. Since that time art prices have dropped upwards of 50%. Based on Hirst’s recent statement it would seem that he expects prices to drop further before the art market-- or the economy for that matter-- is stable. That said, Hirst views the ongoing global financial crisis as the perfect time for artists to come into their own, so to speak.

Hirst recently stated that he feels that artists have an easier time making art during bad economic times and that it is a “good thing” that art collectors are not buying art as they had in recent years. Hirst went on to suggest that artists should not create art with the idea of financial gain and that the only thing that matters is if the work is “good or not” instead of how much the art is priced or how much it cost to create.
One can assume that Hirst feels that the prior strength of the art market-- a strength that made him a very wealthy artist as well as art collector-- may have held some artists back as the pursuit of wealth overtook the pursuit of creating works that last outside of the art market bubble. The irony being that Damien Hirst has become-- in the eyes of some art critics-- the symbol of extravagance that has reduced the art market to its current condition.

Links of Interest:

Hirst Says Art Prices May Still Fall as His Biggest Show Opens
www.bloomberg.com/apps/news?pid=20601088&sid=aBGFO001TIWY

Damien Hirst says crisis will stimulate artists
www.news.yahoo.com/s/nm/20090424/lf_nm_life/us_ukraine_art_hirst_1
The "bejewelled trinkets" of Damien Hirst
Damien Hirst is Looking Ahead
For the Love of God: Damien Hirst Threatens Young Artist with Legal Action
Take care, Stay true,
Brian Sherwin
Senior Editor
myartspace.com
www.myartspace.com
Myartspace Blog on Twitter
www.twitter.com/myartspace_blog

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Monday, April 06, 2009

Art Market Crises: A Crooked Art Dealer and Angry Art Collector

Lawrence B. Salander in Court, Via New York Times

Weeding my way through recent art news I hit on two stories of interest. One involves a crooked art dealer and the other involves an angry art collector. Both stories are being hailed as examples of the collapse of the art market as we know. Oddly enough, in both situations the state of the economy has received some of the blame-- or is acknowledged for having opened the window for outsiders to view the deceit.
The art dealer, Lawrence B. Salander, was arrested in late March after being accused of stealing over $88 million from several art owners, investors, and Bank of America. Salander has been charged with grand larceny, forgery, falsifying business records, scheming to defraud, and perjury. Needless to say, the once prominent art dealer has pleaded not guilty. Salander faces up to 25 years in prison and his bail is set at $1 million.
My guess is that Salander will not be dealing in art anytime soon-- especially since his Salander-O’ Reilly Galleries is now bankrupt. This is the type of art dealer that gives all art dealers a bad name.


Francis Bacon, Study for a Self-Portrait, 1964, Via Rawartint

The art collector, George Weiss, is furious with high-profile auction house Christie’s. Weiss filed a lawsuit against Christie’s due to the fact that the auction house was unable to sell a self-portrait by Francis Bacon owned by Weiss. Christie’s had offered Weiss a minimum guarantee that the Bacon would sell. Unfortunately, the auction house failed to follow through after Weiss consigned the work. Christie’s has noted the turmoil of the art market in their defense. When all else fails-- blame the economy.

Links of Interest:
Christie’s Sued For $40M Over Francis Bacon Painting [Wall Street Journal]
The economic crises has fueled an already chaotic art world. In New York City there has been a betting game going on amongst gallery staff concerning which gallery will close next. Artists are have been forced to move to less expensive studios. Materials are becoming more pricey. Art museums are cutting staff and benefits. From that woodwork the roaches of the art market will surely be exposed-- and stomped upon.
Take care, Stay true,
Brian Sherwin
Senior Editor
myartspace.com
Myartspace Blog on Twitter

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Thursday, March 12, 2009

The Downward Spiral of the Chinese Contemporary Art Market

An untitled painting by Zeng Fanzhi

In recent years the market for Chinese contemporary artists has been hot in the global art market. Many of the top selling Chinese artists were virtually unknown before the Chinese art market boom at high profile auction houses and art fairs. Successful Chinese contemporary artists, such as Zeng Fanzhi, reaped what quick fame and fortune offers to artists who dominate the global art market. Due to global success artists from Shanghai and Beijing have been able to operate large studios in order to create further work. However, success can be fleeting-- these artists are now caught in what has been described as the “downward spiral” of the contemporary Chinese art market.

Galleries and art dealers in Shanghai and Beijing are facing some of the same struggles that galleries in New York City and other hubs of the art world have been challenged by in recent months. At the core of the plight is the ongoing global financial crisis. Art collectors worldwide are not as wealthy as they were just a year ago-- thus, aspects of the art market have been caught in a financial freeze, so to speak. Prices for art have dropped rapidly-- meaning the value for specific artists may be in limbo. In other words, high profile collectors are wary to invest in an uncertain global art market.

Chinese contemporary artists who were steadily patronized over the last few years are now faced with the humble reality that perhaps their art will falter within the global art market. Even the top auction houses, such as Sotheby’s, have been reluctant to spotlight Chinese contemporary art in recent months. This has lead insiders to suggest that the era of high-priced Chinese contemporary art is over. Rumors suggest that the market for Chinese contemporary art may bottom out before the global economy recovers. Thus, the fate of these artists within the global art market is not clear.

The surge in popularity for Chinese contemporary art among wealthy global art collectors-- such as Charles Saatchi-- came without warning. Artprice.com only listed one Chinese artist on their Top 10 best-selling living artists list in 2004. By 2007, 5 of the 10 best-selling living artists at auction were from China according to Artprice.com. The most acclaimed Chinese contemporary artist for that year, Zhang Xiaogang, had total auction sales of over $56 million.

Zhang Xiaogang ranked under Damien Hirst and Gerhard Richter in 2007-- two artists who have long dominated the global art market. The rise of Chinese contemporary art came swift. Unfortunately, the crash of the Chinese contemporary art market in the last year came just as sudden. It begs the question-- will any Chinese contemporary artists remain on the Artprice.com best-selling list of living artists after 2009? Who knows what will happen in this turbulent market.

Some feel that the bust of the Chinese contemporary art market was needed in order to sustain the validity of the market for Chinese contemporary art as a whole. Wealthy art collectors and art dealers, such as Charles Saatchi, had artificially driven up prices by investing heavily in art by Chinese contemporary artists-- according to some insiders. Other high profile art collectors and art dealers followed suit in what I like to call the ‘Keeping up with the Saatchi’s' effect.

A few of these individuals were quick to open galleries in China in order to take advantage of the flow of wealth-- now gallery doors are closing. Needless to say, some individuals feel that the artificial rise of specific artists-- not just Chinese contemporary artists-- within the global art market must come to an end in order for the global art market to have a steady business foundation that places integrity and sustainability above excessive personal gain.

Thus, it is felt that art dealers-- in general-- must take more responsibility within the global art market by helping their represented artists sustain the market for their work in a realistic manner. For example, art collectors/dealers who artificially increase prices may need to be avoided if the global art market is to have a strong foundation. Unfortunately, many artists throughout the world will fall victim due to key art world power players who have already manipulated the market for their own needs. The global art market as we know it will never be the same. Integrity is due.

Link of Interest:

China’s Art Market: Cold or Maybe Hibernating? By David Barboza -- The New York Times
www.nytimes.com/2009/03/11/arts/design/11decl.html?_r=1

Take care, Stay true,

Brian Sherwin
Senior Editor
Myartspace.com
www.myartspace.com
New York Art Exchange
www.nyaxe.com
Myartspace Blog on Twitter
www.twitter.com/myartspace_blog

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Thursday, March 05, 2009

Social Art Site Has Offline Presence: myartspace.com opens NYAXE Gallery in Palo Alto, CA

Eighteen members of the www.myartspace.com community were represented digitally during the opening of the NYAXE Gallery. Six were physically represented at the gallery.

The grand opening of the NYAXE Gallery in Palo Alto, CA on February 26th was a great success. The exhibit opened at 6pm and was met with a steady flow of visitors. Art collectors and other attendees observed artwork by 24 members of the myartspace.com community. The exhibit space was filled with good conversation, exquisite music, and powerful works of contemporary art. The event was a meshing between the physical and online art world.

Steve Benjamin entertained NYAXE Gallery visitors.

The represented members were chosen from a selective-- ongoing --competition that allows members of the myartspace.com community to compete for NYAXE Gallery representation.


Visitors enjoy viewing art at the NYAXE Gallery opening.

The NYAXE Gallery, located at 818 Emerson St. in Palo Alto, also featured two guest artists from the myartspace.com community. Lucy May -- the first place winner of the 2008 myartspace.com graduate art scholarship competition, and Sarah Sisun -- first place winner of the 2008 myartspace.com undergraduate art scholarship competition. You can learn more about the 2008 art scholarship winners, which involved $16,000 in cash scholarships, by visiting, www.myartspace.com/scholarships/winners.

The opening exhibit also featured art by the late Lois Foley . Mrs. Foley is the mother of Catherine McCormack-Skiba and has served as a constant source of inspiration for the development of the myartspace community. Catherine McCormack-Skiba, the CEO, founder and Creative Director of myartspace.com, was on hand to meet visitors.
Collectors gathering at the bar…

The opening of the NYAXE Gallery in Palo Alto, CA marks myartspace.com as one of only a few social art sites to have a physical presence in the form of a brick & mortar gallery-- as well as the only online art community to have a physical gallery presence in the heart of Silicon Valley. The NYAXE Gallery places myartspace.com members art within reach of some of the most powerful-- and wealthy-- professionals in the United States.
myartspace.com is the leading online social network for the contemporary art world. Dubbed "the biggest network you never heard of" The Next Web, the site continues to experience dramatic reception by the art community. myartspace was the first site to offer compelling, integrated presentation technology -- the ability to blend images of art, music, video and audio narration all online. The company also distinguishes itself by being a free and open community with unlimited upload of images, videos and music.
Catherine McCormack-Skiba, Founder and CEO of myartspace, notes "It's very exciting to energize the creative spirit in Silicon Valley with world-class contemporary art. The blend of the technology innovation center of the world, and compelling art is very inspiring".

The NYAXE Gallery involves an ongoing competition that allows members of the www.myartspace.com community to submit work for gallery representation consideration. The competition is free for Premium myartspace.com members to enter. For more info visit, www.myartspace.com/nyaxegallery

Catherine McCormack-Skiba, the CEO, founder and Creative Director of myartspace.com, was on hand to meet visitors.

You can learn more about Premium membership on myartspace.com by visiting the following page, www.myartspace.com/premium. You can learn more about the current represented artists by visiting, www.myartspace.com/nyaxegallery/winners

Take care, Stay true,

Brian Sherwin
Senior Editor
Myartspace.com
www.myartspace.com
New York Art Exchange
www.nyaxe.com

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Tuesday, February 24, 2009

Looking Beyond the Hype: Is the contemporary art market a fraud?

There has been a hailstorm of questions concerning the art market since the global financial bust. As the art market continues to have ups and downs some art collectors, art dealers, as well as the general public have demanded answers concerning the integrity of the art market as a whole. The focus of the criticism has been placed on the ethical practices of some art dealers and collectors. Needless to say, people are starting to examine the art market closer than they ever had before. At the source there is a great deal of hype to be found.

Many of the questions are common-- some were asked before the recent art world financial meltdown. Were prices inflated? Were novice art collectors duped? Did some gallerists sell 'lemon art' knowing that the investment would only ride as long as the art market continued to advance in a positive direction? Did top art collectors foster a market of excessive prices for their own gain? Are some artists to blame? Is the general public to blame? Who is responsible? The questions build up as each week goes by-- frustration creates an environment of outrage.

This atmosphere of doubt offers the perfect time for individuals to make powerful statements concerning their position within the art market. People desire answers-- in this burdened financial climate a strong answer can easily become a battle cry. However, there is also room for the age old ‘my art is better than your art’ rhetoric that tends to creep out of the woodwork whenever the art market is in peril. Needless to say, I think we should all focus on what is really being said when someone speaks of the art market crises-- especially if they are throwing up a finger of blame. An underlining ploy can often rise to the surface when words are examined next to the position of who is saying them.

A perfect example of this can be found in a recent article in The Independent (UK). The Independent article states that David Nahmad-- an influential Monaco-based art dealer -- has lashed out against the contemporary art market. Nahmad suggests that contemporary art is a “fraud“. In the article Nahmad suggests that a handful of art collectors have artificially increased the value for certain artists work and that art dealers willfully duped novice art collectors into buying high priced art knowing that the art would be of little value after an art market bust.

David Nahmad is not foolish for lashing out. After all, he is aware that others support his view. Those who support Nahmad’s opinion feel that the recent collapse of the art market is “proof” that contemporary art is of little value. Needless to say, most of those critics have a vested interest in the same aspect of the art market that Nahmad deals in. In that sense, Nahmad’s statement is business as usual. In a sense, Nahmad is reacting to hype with hype.

The key point of David Nahmad’s criticism can be summed up with one of his statements, that being, “I would never advise my clients to buy contemporary art.”. Nahmad’s criticism aside-- it should be noted that he deals in modern art and feels that art has not advanced since Francis Bacon. In other words, one could say that his criticism against the contemporary art market is simply a ploy to support his own market.

Thus, one could say that by questioning the integrity of the contemporary art market-- a market Nahmad opposes in the first place --he is also placing his own integrity into question. In other words, the worms tend to rise up if you cut open the surface of a dead beaten horse. In that sense Nahmad has not solidified an answer to the art market crises as much as he has played on the fears, paranoia, and anger that is already present.

In any business fear, paranoia, and anger will arise if the foundation of its respected market starts to crumble. Concerning the art market as a whole-- this fear has driven many to compare key figures within the business of art to organized criminals. I have no doubt that David Nahmad played on those fears when making his statements to The Independent-- he won’t be the last to proclaim that the contemporary aspect of the art market is fraudulent-- while proclaiming that his own niche in the art market is the “real deal". True, some of Nahmad's underlining criticism is warranted. That said, his intentions-- as a whole-- should be examined based on the scope of his words as they apply to his business ventures.

With that in mind, I think it is unfair to suggest that gallerists can be compared to mafia lords as some critics have done. After all, unlike a mafia boss a gallerist makes offers that you can refuse. So in that respect, some of the responsibility falls on novice art collectors themselves for having bought into a market that continued to soar without restraint. Buyers in any market can control the market by their choice to purchase or decline, true? Surely David Nahmad would agree with that. Buying on hype alone is not an investment. Keeping up with Charles Saatchi is not an investment. Sometimes a fool needs to be called a fool.

Not everyone agrees with the criticism of David Nahmad. A columnist for The Art Newspaper, Louisa Buck, responded to Nahmad‘s statements. She said, “There is no doubt that the likes of Rothko, Picasso and Matisse are magisterial figures, but the art world has moved on and to dismiss everything after Bacon is utter nonsense.”. I have to agree with Buck’s statement-- especially since it is obvious that David Nahmad is playing on the current art market crises in order to support the aspect of the market he deals in. That said, I do agree that overpricing-- and inflated prices in general --have been a problem in the art market.

I don’t think it is fair for Nahmad to suggest that it has only happened in recent years nor do I think it is fair for him to suggest that contemporary art is the only aspect of the art market that has involved inflated pricing. One could say that hype pricing, if you will, has been going on for several decades now and has involved works of art by living artists as well as artists who have long passed. In that sense, every aspect of the art market needs to be examined-- including the aspect of the art market that David Nahmad holds dear.

In other words, there is no single villain in this scenario. In many ways we all played a role-- from the artist, to the dealer, to the art collector, to the viewing public who lined up to see the art with their own eyes. We were all caught in the hype that energized the art market just before it crashed. In many ways this decadence-- this vehicle of hype-- reflects the same turmoil that has resulted in our faltering economy. Thus, we should question ourselves.

Don’t get me wrong, I do think that the art market should be looked at with a scope. I do think that some artists, dealers, and collectors use unethical means to establish themselves within the public conscience-- and I say that because I feel that art that is honored should be honored due to merit instead of hype or artificially spurred public interest. Art appreciation should not be dictated or established by these means in my opinion. We should be wary of media hype-- especially where art is concerned. After all, we are talking about art-- something that defines our culture and who we are as a people-- not a new line of car or some other updated consumer good that only has value in the here and now.

It is true that mass publicity can establish an artist beyond the level of acclaim that he or she would have otherwise-- we observed that recently with the artist Shepard Fairey due to his association with a public relations firm that had worked with the Obama campaign. It was not by accident that his ’Hope’ poster ended up being a mainstream news phenomenon. Thus, it is no accident that his artwork is now worth far more than it originally had been. True, the media hype was brilliant from a business standpoint-- but I would like to think that art, including the art market itself, is based more on merit than a carefully planned media campaign established to create buzz for an artist. If anything, that is the problem with the art market at this time-- it is a problem that can be found in every aspect of our society.

That said, I do think that novice art collectors as well as the general public need to take a deeper look at exactly what they are praising-- and if their praise stems from a media bombardment which tells us what is 'good' art or 'bad' art. People need to ask if the artwork they view and purchase is truly groundbreaking, if it truly speaks, if it is authentic, and if it can stand alone without a media bombardment of praise. Only then, in my opinion, will the art market-- and any market for that matter-- have a degree of authenticity and true integrity.

Is the Contemporary art market a fraud? I don't think so. However, I do think there is room for change. What are your thoughts?

Link of Interest:

Contemporary art is a fraud, says top dealer -- The Independent http://www.independent.co.uk/arts-entertainment/art/news/contemporary-art-is-a-fraud-says-top-dealer-1628929.html

Take care, Stay true,

Brian Sherwin
Senior Editor
Myartspace.com
www.myartspace.com
New York Art Exchange
www.nyaxe.com

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Thursday, February 19, 2009

Eugenio Merino's Controversial Damien Hirst Sculpture: For the Love of Gold

4 the Love of Go(l)d by Eugenio Moreno. Photograph: ADN Galeria

British art critics ranging from Robert Hughes to the Stuckists have been suggesting that Damien Hirst has a hole in his head for years. One could say that sculptor Eugenio Merino agrees with said criticism-- but not in the way you might think. Eugenio Merino has created a life-size sculpture of Damien Hirst-- complete with inflated head (representing ego?)-- which places the British art in a suicide pose.
Merino’s Hirst is posed on his knees holding a Colt 45 to his head-- a bloodied bullet wound glistens as blood runs down the sculptures mouth. The sculpture, titled ‘For the Love of Gold’ -- also known as '4 the Love of Go(l)d'-- was unveiled at the 28th Madrid International Contemporary Art Fair (ARCO) alongside other works by Eugenio Merino that parody Damien Hirst’s art and art world status. The sculpture stirred controversy within hours of being unveiled.

Merino has stated that the sculpture-- which has been placed in a tank similar to the tanks used by Damien Hirst to display the remains of animals in formaldehyde-- is symbolic of the financial crisis that is facing the art world. Merino’s controversial sculpture is a parody of Hirst’s ‘For the Love of God’, a widely successful piece involving a diamond encrusted skull that sold for more than $100 million to a group of investors in 2007-- just before the global financial meltdown.

Eugenio Merino has stated that Damien Hirst is too concerned about profit. Merino has suggested to reporters that Hirst should shoot himself since he is so concerned about money, stating that if Hirst did that the value of his work would “increase dramatically“. Merino has made it clear that the sculpture is a “joke” and that he does not wish harm on Damien Hirst-- in fact, Merino is a fan of Hirst and studied his art extensively while in art school. Merino stated, "It is a joke but it is also paradoxical that if he did kill himself his work would be worth even more,". He went on to say that the sculpture is a metaphor for the current state of the art world.

Eugenio Merino’s visual message about the excess and decadence of the art world has taken an ironic twist in that his ‘For the Love of Gold’ has already been purchased for $41,000. Other reports state that all of Merino’s Hirst parodies have been bought by collectors in Portugal and Holland. Which begs the question-- are collectors missing Merino’s message? Perhaps they are unknowing participants. Merino has stated, "It is ironic. I've never sold so much.". For the love of gold, indeed.

A collage by Cartrain involving Damien Hirst's 'For the Love of God'

Damien Hirst has yet to respond concerning Eugenio Merino's controversial sculpture. It will be interesting to see if he responds to Merino in the same way that he responded to Cartrain-- the young British street artist who made parodies of Hirst's 'For the Love of God' not long ago. Cartrain was forced to hand over the profit he made from selling his parodies-- around $200-- as well as the remaining prints and original works. Some reports have stated that Cartrain's prints and original works have since been destroyed. Which begs the question-- will Eugenio Merino's 'For the Love of Gold' share the same fate?

Links of Interest:


'Suicide' sculpture of Damien Hirst causes controversy in Spain
www.guardian.co.uk/artanddesign/2009/feb/18/damien-hirst-suicide-sculpture-eugenio-moreno
For the Love of God: Damien Hirst Threatens Young Artist with Legal Action
Birds of a Feather Flock Together: Damien Hirst & Shepard Fairey / Cartrain & Baxter Orr
Take care, Stay true,
Brian Sherwin
Senior Editor
myartspace.com
New York Art Exchange
London Calling

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Wednesday, February 18, 2009

Art Space Talk: Christian M Benedetto, Jr. (art collector)

Christian M Benedetto, Jr. is the CEO of Hopkins Sampson & Brown Equities, LLC. Christian is an avid collector of art. Many of his art purchases are made online. As an online collector of art Christian has had great interest in the development of myartspace.com. He and his wife Suzy live in suburban Morris County, New Jersey with their son Christian III.

www.myartspace.com is a networking site for artists, gallerists, art collectors and others involved with visual art. The eCommerce platform for myartspace.com is the New York Art Exchange (NYAXE), www.nyaxe.com. The two sites were founded by Catherine McCormack-Skiba and Brian Skiba. The founders will soon open a brick & mortar gallery in Palo Alto, California. The gallery will feature artists from the myartspace.com community.

Winter Field 1 by Lois Foley. www.nyaxe.com/lois.foley

Brian Sherwin: Christian, you are an avid art collector with an interest in www.myartspace.com. Can you discuss what attracted you to the myartspace community and to viewing art online in general?

Christian M Benedetto Jr.: It is very practical and time saving to be able to view art online. Online I can comparison shop between emerging artists with ease. It is also a great way to save time. For example, my wife Suzy and I had a son last spring, so time has really become an issue. Going to brick & mortar galleries is a little tougher with a stroller.
It is nice to be able to visit the myartspace online galleries in the comfort of my own home. Myartspace has also been a way to have my young son participate in viewing art. My son will often sit on my lap as I scroll through art clicking away. He has a pretty good eye and is a huge Charlie Spears fan.

I look at a few hundred pieces of art per month online. I would not be able to achieve that if I had to physically visit galleries. The other great thing about looking at art online is that it allows the viewer to click over to Google and find out more about the artist. It is relatively easy to discover where an artist has exhibited and what they have accomplished by searching for them online.

Strangers, Friends, & Lovers by Ariane Bartosh. www.nyaxe.com/arianebartosh

BS: Do you mind giving our readers some insight into your personal collection? How many works of art do you own? Are there any specific pieces that stand out in your opinion?

CB: I have a few pieces that I really, really enjoy. I was very lucky to come across Shawn Barber in 1997 when he was still an undergraduate student at Ringling School of Art and Design. I bought a piece called “Coltrane in Blue” which won Best in Show for the school’s senior class art show. It was the first piece he ever sold.

Shawn went on to become the Illustrator of the Year for MTV in 2001, has done the US and Germany Grammy’s, countless works in Magazines and has a few books out and is a regular on TV. His shows always sell out in a day or two. I have been offered about 100 times the price I paid for the piece. I have about a dozen other pieces of his works and still stay in touch with him.

Then there is a painting which I bought through Myartspace.com by Charlie Spears called Topsy Turvey for my son, Christian III, before he was born. The painting hangs in his room and he looks at it all the time, smiles, and every time he does, it melts Suzy’s and my heart, so it is very special. I also have a very large Daniel Ferriss pencil drawing from the 1920s of a twenty-one story building I owned. It was given to me by the late Leona Helmsley. We sold the building years later, but I still have the drawing – the detail is unreal.

The Hopkins Sampson & Brown Equities, LLC collection is believed to be one of the largest, if not the largest, privately held art collections in New Jersey. We have never sold a piece; we have donated a few and have even taken pieces right off the wall to give to friends, clients and visitors who remarked about a piece. Our goal is to have 10,000 paintings over the next twenty five years.
Wedding Table by Alex Golden. www.nyaxe.com/alex.golden

BS: My understanding is that you purchase art online as well as in the Traditional method of visiting brick & mortar galleries. Traditionalists of the art market will often mention that viewing art online will never replace viewing art in person-- which suggests that viewing and buying art online is inferior to the traditional model of art business. What is your stance on this issue?

CB: I say to them, go to a high end Auction house for a live auction and see how many bidders are bidding via the Phone and have never seen the piece up close and personal or who sent representative to bid for them. The quality of digital photos, slides, and other media have improved greatly in the last few years.

Sometimes a collector can actually inspect a piece better using these methods than he or she could accomplish viewing a work of art on hanging on the wall at a brick & mortar gallery. Best of all the art can be viewed with your schedule in mind instead of the galleries schedule.

Pollen by Kalliope Amorphous. www.nyaxe.com/kalliope

BS: So do you tend to buy from artists that you are aware of when buying art online? Or do you also buy from emerging artists who are unknown to you? Is it a mix?

CB: I would say emerging artists who are unknown to me, as well as Journeymen artist who are also unknown to me. People recommend artist to me all the time and I am involved fairly heavily in the New Jersey Art Scene.

In New Jersey I’ve helped several galleries obtain free space and we do more than our fair share of pro bono real estate work for Artist and Artist housing. Needless to say, I get a lot of pitches, so it is nice to be able to surf myartspace and the New York Art Exchange.

ChangAn Club, Beijing, China by Beatrix Reinhardt. www.nyaxe.com/beatrix.reinhardt

BS: You have mentioned that you have bought art off of artists that you have met on myartspace. Can you tell us more about that?

CB: On myartspace I have purchased art from Charlie Spears and Adrienne Outlaw. Both are wonderful artists who stayed in touch with us. They have kept in contact by sending notes, e-mails and cards. Adrienne even sent our son a teddy bear when he was born. Charlie checks in with me and gives me advice about being a dad and such. I share a lot of the poems I write for my son and wife with him. I have purchased other works off of the site by artists I had in my collection earlier.

Summer's End by Lee Ables. www.nyaxe.com/leeables

BS: As an avid collector of art I assume that you have many associates who also collect art. What sort of feedback have you obtained from fellow art collectors concerning www.myartspace.com?

CB: Its all been very positive, the site allows artists to price their works much more competitively and still make more money, as they are not paying 35-50% to the gallery, so you can really find some fantastic art at all price points. What a great deal of people hate to admit is that Art is a business. I’m happy if I can buy three paintings online for the price I would pay for two at a gallery with the end result of putting more money into the artist’s pocket. It is really a win-win situation for the artist and the buyer.

Galleries can also do well online because every gallery has the same issue-- space. For example, it would not be hard for a gallery to represent 100 artists online and maintain an online store of 800 paintings. So if the gallerist is really in it to help the artist why would he or she not want to have a store on the New York Art Exchange? Maintaining a store on NYAXE is very practical and efficient.

Whitley Heights, LA by Alysia Kaplan. www.nyaxe.com/alysia.kaplan

BS: You are very open about the fact that you are an art collector on Myartspace-- I assume that you receive many inquiries from artists interested in showing you examples of their work. Do you have any advice for artists as far as contacting known collectors online?

CB: I would suggest that they be very exact in their e-mails, letters or calls. There is nothing worse than to be contacted by someone who is not really sure why they are calling or if they are looking for an unrealistic jump in their price point. For example, MFA students looking to sell me pieces for $30,000 when they have never sold a piece for more than $4,000 makes no sense to me. I’m also annoyed by people looking for funding for a project without providing me a written plan. Those are two of my pet peeves.

So here is some advice: Have a plan, be organized and assertive, don’t come off as aggressive. I have had more than a few artists send me paintings for free so they could say they were in our collection and we have ended up buying several pieces from them since. Show me your passion for your craft.

I bought a wonderful piece by Brian Guidry. When it arrived Janet (our registrar) started to unpack it, she called me over saying, “You have to see this!”. I was thinking oh great it was damaged being shipped up from Louisiana. However, when I got into the conference room I found the most amazing hand made carry case/crate. It was custom made with a handle and neatly burned into the wood was the painting name and our name. Brian must have spent 10 hours making it, his passion for his work showed.

The same is true with Sharon Shapiro, she always tells me her paintings are like her children and when she ships her work she goes the extra mile. Let the passion and love of your work carry throughout, Art is a business, treat it like such. I cannot tell you the number of times we get things shipped to us that are packed in a hurry and it shows. If it appears that you do not care about your art a collector may very well lose interest.

I'll Let You Be In My Dreams If I Can Be In Yours by Herbert Murrie. www.nyaxe.com/herbertmurrie

BS: Do you have any suggestions for how artists should present themselves online? For example, do you pay more attention to art community profiles and personal websites that contain detailed information about the artist compared to profiles or personal websites that offer little biographical information? In other words, do you like to know about who you are planning to buy from or does it matter?

CB: If I like something I will know instantly. I do however like to see some biographical information, other shows they have been in, if they have a list of collectors-- it is nice to know who owns some of their works. Sometimes I’ll know one of their old professors or another collector and reach out for them to find out a little bit more. So yes, the more information the better.

Wrinkled 24 by Christina Massey. www.nyaxe.com/cmasseyart

BS: As you know, many art collectors are wary about buying art online. There is always great concern with transaction involving large sums of money. Do you have any advice for art collectors who have yet to take the leap as far as buying art online is concerned?

CB: Anthony Benedetto (no relation, who is better known as Tony Bennett) original works sell for $6000 to $60,000 and as far as I know, he has no gallery you can visit – it’s all done via the internet and phone. However, my advice would be to go slow and take some precautions. If it seems too good to be true it most likely is. For example, I do not think I would buy a Picasso off Ebay for $10,000 it would just seem too cheap.
Faunagraphic Parrots by Fauna Graphic. www.nyaxe.com/faunagraphic
BS: Any predictions on how sites like myartspace will change the direction of the art world-- or at least offer galleries an alternative to the traditional art market? Do you think that the traditional art market will be more apt to mesh with new technology and methods of marketing-- such as eCommerce-- as time goes on?

CB: There are few things that compare in the Art world with walking into your favorite gallery in Rome, Venice, San Francisco or New York (you get the idea) having some refreshments and looking at art while being wooed. But the internet travels at the speed of light, so I can be in Rome, Venice, San Francisco and New York all within the same hour looking at all the artists the gallery has-- not just the one showing that day, plus a wider view of the work.

We all love going into an actual bookstore on a rainy day and getting lost for hours wandering through the aisle and forgetting what we were looking for, but how many times have we left with nothing only to go home and order a few books-- the same products-- on amazon.com because it was cheaper? What I’m saying is that Myartspace.com will not replace galleries. However, it does give us more options and better pricing. People like to save time and money when they shop-- art is no different.
Six Pomegranate Seeds by Jenevieve Hubbard. www.nyaxe.com/jenevievehubbard

BS: In your opinion, why have certain circles of the art world scoffed at the idea of buying and selling art online aside from the reasons I've already mentioned?

CB: I think buying at a gallery, especially a higher end gallery, is a status symbol to some people. It is kind of like buying high end brand name clothes. I am fond of saying “just how cold does your ice need to be” If you want to support the artist, buying online is a fantastic way to get more money in their pocket, while saving yourself some along the way.

Many Galleries are embarrassed selling online and have neglected to develop an Internet strategy and marketing plan. What galleries need to remember is that there is not much difference between myartspace and the New York Art Exchange than an overseas buyer calling in his bids at an auction in NY or London. Many brick & mortar galleries are losing profit because they have failed to adapt to these changes.
Bend #1 by Chadwick Gibson. www.nyaxe.com/chadwickgibson

BS: Finally, are you considering any purchases at this time on the myartspace platform for eCommerce, the New York Art Exchange (NYAXE)?

CB: I am a huge Arielle Sandler fan, I own over a half dozen or more of her works, and I used one of her painting as the cover of my third book. She had a great piece in the New York Times Magazine not to long ago, recently her work was featured on the TV shows Brothers & Sisters and Eli Stone. I stop by her myartspace.com page all the time to see what she has put up. Same with Charlie Spears, Jill Moser, Sharon Shapiro, Eric Brown and David X Levine.
I would really like to add a few pieces of Eric Foxs’, he is an artist from Long Beach, NY who does fantastic work using lobster traps as canvas with beach themes, and bright vibrant colors. Having grown up surfing on the New Jersey Shore his art takes me back.
Christian is currently a member of the myartspace.com community-- www.myartspace.com/christianbenedetto. You can read more of my interviews by visiting the following page-- www.myartspace.com/interviews. For further information about myartspace.com or nyaxe.com please write, info at catmacart.com
Take care, Stay true,
Brian Sherwin
Senior Editor
myartspace.com
New York Art Exchange
London Calling

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Wednesday, February 11, 2009

Red Rag To a Bull vs. Other Criteria?

Cha-Ching!

A report from Bloomberg explains that Damien Hirst has opened a second Other Criteria (www.othercriteria.com) store in London. Some may recall from past Myartspace Blog articles that Other Criteria is Hirst’s publishing and merchandising venture. Of the store Hirst has stated, “I don’t think art has ever been as popular as it is today and Other Criteria aims to sell affordable art of the highest quality to everyone who wants it.” . Apparently the price for Other Criteria art and merchandise ranges from $5 to $5,800.

Some art world insiders view Other Criteria as a jab at the traditional art market. After all, the first Other Criteria store was opened next to Sotheby’s shortly after Hirst’s “Beautiful Inside My Head Forever.” which took place at the auction house. Hirst’s break from the traditional brick & mortar art market stirred shock waves of criticism from gallery owners throughout the world. Needless to say, many gallerists feared that top billed artists would decide to take their art and career into their own hands by following Hirst’s independent lead. You can’t blame Hirst for being an entrepreneur .

On the other side of the UK art spectrum, the Stuckists-- as reported by Bloomberg-- have opened up their own online ‘store’ at www.redragtoabull.com. The site states, “Red Rag To A Bull is a radical institution dedicated to the pursuit of "FREEDOM, TRUTH and JUSTICE in the art world and BEYOND". And also overblown statements.”. The purpose of the site is “for CREATIVE CRITICAL REVIEW and should be treated as such“. The sites goes on to state that, “ALL images and any proposed sale of these images is designed to create critical dialogue and may or may not be what they first appear to be.”
In a sense the site is a conceptual anti-conceptual work in progress-- if there is such a thing. Needless to say, if it had been created by anyone else it would have probably been reviewed in a art magazine or two by now. On a side note: Readers of the Myartspace Blog may recall my interview with Charles Thomson -- Co-Founder of the Stuckists -- which was posted in October of 2006.
A collage by Cartrain involving Damien Hirst's 'For the Love of God'. Cha-Ching with an extra Cha.

Viewing the Red Rag To a Bull online store I noticed that one of its directives is to support CarTrain , the 16 year old street artist who was recently threatened by Damien Hirst’s legal team on allegations of copyright infringement. CarTrain, had created, distributed, and sold prints involving a parody of Hirst’s ‘For the Love of God’. It seems that Hirst was not thrilled to discover that a young graffiti artist had profited from prints involving his copyright protected works-- nevermind the fact that he himself has infringed on copyright in the past (reminds one of the Shepard Fairey vs. Baxter Orr issue).
That said, due to the fame of ‘For the Love of God’ I’m sure CarTrain’s Hirst parodies would be considered “fair use”-- at least in the United States. After all, the images by CarTrain served as a social comment about Hirst’s status in UK society as well as the art world in general. I don’t think there was any confusion as to who created what. CarTrain established dialogue with his parody.

Cartrain has some strong support-- Stuckists James Cauty, Jamie Reid, and Billy Childish have created various prints and other products that parody Damien Hirst’s artwork. Parodies of works by D*Face and the Chapman Brothers can also be found on the site.
Links of Interest:
Hirst Opens Second Shop, Defies Slump With 3.50 Pound Keychains -- Bloomberg
Take care, Stay true,
Brian Sherwin
Senior Editor
myartspace.com
New York Art Exchange
London Calling

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